SYSTEM, METHOD, APPARATUS AND COMPUTER MEDIA FOR USER CONTROL OF ADVERTISING
A system for presenting a user selected advertisement to a user includes a sponsor selector configured to obtain an advertisement selection of the user. The advertisement selection includes at least one user preferred advertising source. The system also includes a sponsor select server that receives the advertisement selection of the user from the sponsor selector and to select a user preferred advertisement based on the user preferred advertising source. In addition, the system includes a content presenter that presents the user preferred advertisement and the multimedia content to the user. A related method, computer program product, sponsor selector apparatus and content presenter apparatus are also presented.
1 . (canceled)
2 . A method for providing primary content, comprising:
processing, by circuitry of an information processing apparatus, a video advertisement associated with a first sponsor and an icon associated with a second sponsor;
outputting, by the circuitry, the video advertisement associated with the first sponsor and the icon associated with the second sponsor for simultaneous display; and
based on a determination that the second sponsor is selected by the user,
outputting the primary content for display in a first window, and
outputting sponsor content associated with the second sponsor for display in a second window.
3 . The method for providing content according to claim 2 , wherein
the first and second windows are Internet browser windows.
4 . The method for providing content according to claim 3 , wherein
the first and second windows at least partially overlap.
5 . The method for providing content according to claim 4 , wherein
the second window overlaps the first window.
6 . The method for providing content according to claim 2 , wherein
the first and second windows at least partially overlap.
7 . The method for providing content according to claim 2 , wherein the step of outputting for display comprises:
outputting a textual description of the second sponsor.
8 . The method for providing content according to claim 2 , wherein the step of outputting the primary content and the step of outputting the sponsor content are performed based on a determination that the icon associated with the second sponsor is selected by the user.
9 . A non-transitory computer-readable storing instructions which, when executed by a computer, causes the computer to perform a method for providing primary content, comprising:
processing a video advertisement associated with a first sponsor and an icon associated with a second sponsor;
outputting the video advertisement associated with the first sponsor and the icon associated with the second sponsor for simultaneous display; and
based on a determination that the second sponsor is selected by the user,
outputting the primary content for display in a first window, and
outputting sponsor content associated with the second sponsor for display in a second window.
10 . An information processing apparatus, comprising:
circuitry configured to
process a video advertisement associated with a first sponsor and an icon associated with a second sponsor;
output the video advertisement associated with the first sponsor and the icon associated with the second sponsor for simultaneous display; and
based on a determination that the second sponsor is selected by the user,
output primary content for display in a first window, and
output sponsor content associated with the second sponsor for display in a second window.
11 . The information processing apparatus according to claim 10 , wherein
the first and second windows are Internet browser windows.
12 . The information processing apparatus according to claim 11 , wherein
the first and second windows at least partially overlap.
13 . The information processing apparatus according to claim 12 , wherein
the second window overlaps the first window.
14 . The information processing apparatus according to claim 10 , wherein
the first and second windows at least partially overlap.
15 . The information processing apparatus according to claim 10 , wherein the circuitry is configured to output a textual description of the second sponsor for simultaneous display with the video advertisement and the icon.
16 . The information processing apparatus according to claim 10 , wherein
the circuitry is configured to output the primary content and the sponsor content based on a determination that the icon associated with the second sponsor is selected by the user.