Systems and methods for personalizing QR codes

1. A computer-implemented method comprising:

selecting, by a computing system, a code;

selecting, by the computing system, an image on which the code is superimposed;

associating, by the computing system, a block of the code with a corresponding part of the image;

determining, by the computing system, a desired value of opacity of the block of the code based on the corresponding part of the image, wherein the determining a desired value of opacity of the block of the code is based on a difference between average luminance of pixels in the corresponding part of the image and average luminance of pixels in a second part of the image adjacent to the corresponding part of the image; and

generating, by the computing system, a personalized code based on the desired value of opacity of the block of the code.

2. The computer-implemented method of claim 1 , wherein the code is a QR code.

3. The computer-implemented method of claim 1 , wherein the determining a desired value of opacity of the block of the code is based on a value of luminance of pixels of the corresponding part of the image.

4. The computer-implemented method of claim 1 , wherein the determining a desired value of opacity of the block of the code is based on a variance of values of luminance of pixels of the corresponding part of the image.

5. The computer-implemented method of claim 1 , further comprising:

increasing the desired value of opacity of the block of the code based on at least one of the block of the code being a more important part of the code and the corresponding part of the image being a less important part of the image.

6. The computer-implemented method of claim 1 , further comprising:

decreasing the desired value of opacity of the block of the code based on at least one of the block of the code being associated with a less important part of the code and the corresponding part of the image being a more important part of the image.

7. The computer-implemented method of claim 1 , further comprising:

determining desired values of opacity of a plurality of blocks of the code based on corresponding parts of the image.

8. The computer-implemented method of claim 7 , further comprising:

adjusting the desired values of opacity of the plurality of blocks of the code so that the code can be read and the image can be viewed.

9. The computer-implemented method of claim 1 , further comprising:

qualifying the personalized code based on a readability threshold.

10. A system comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform:

selecting a code;

selecting an image on which the code is superimposed;

associating a block of the code with a corresponding part of the image;

determining a desired value of opacity of the block of the code based on the corresponding part of the image, wherein the determining a desired value of opacity of the block of the code is based on a difference between average luminance of pixels in the corresponding part of the image and average luminance of pixels in a second part of the image adjacent to the corresponding part of the image; and

generating a personalized code based on the desired value of opacity of the block of the code.

11. The system of claim 10 , wherein the code is a QR code.

12. The system of claim 10 , wherein the determining a desired value of opacity of the block of the code is based on a value of luminance of pixels of the corresponding part of the image.

13. The system of claim 10 , wherein the determining a desired value of opacity of the block of the code is based on a variance of values of luminance of pixels of the corresponding part of the image.

14. The system of claim 10 , further comprising:

decreasing the desired value of opacity of the block of the code based on at least one of the block of the code being associated with a less important part of the code and the corresponding part of the image being a more important part of the image.

15. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

selecting a code;

selecting an image on which the code is superimposed;

associating a block of the code with a corresponding part of the image;

determining a desired value of opacity of the block of the code based on the corresponding part of the image, wherein the determining a desired value of opacity of the block of the code is based on a difference between average luminance of pixels in the corresponding part of the image and average luminance of pixels in a second part of the image adjacent to the corresponding part of the image; and

generating a personalized code based on the desired value of opacity of the block of the code.

16. The non-transitory computer-readable storage medium of claim 15 , wherein the code is a QR code.

17. The non-transitory computer-readable storage medium of claim 15 , wherein the determining a desired value of opacity of the block of the code is based on a value of luminance of pixels of the corresponding part of the image.

18. The non-transitory computer-readable storage medium of claim 15 , wherein the determining a desired value of opacity of the block of the code is based on a variance of values of luminance of pixels of the corresponding part of the image.

19. The non-transitory computer-readable storage medium of claim 15 , further comprising:

decreasing the desired value of opacity of the block of the code based on at least one of the block of the code being associated with a less important part of the code and the corresponding part of the image being a more important part of the image.