System and method for providing dynamic product offerings
View Patent ↗A system and method for dynamically selecting products for presentation to consumers in a hands-on environment of a merchant, based upon social signals acquired from consumers in an online environment.
1. A method comprising:
in a computer system comprising a product selection circuitry, graphical user interface (GUI) generation circuitry, wireless transceiver circuitry, an in-store display, and network interface circuitry:
generating, by the GUI generation circuitry, a GUI that presents information about products and that comprises a plurality of interface elements associated with user sentiment towards the products;
in response to interaction with one or more of the plurality of interface elements by a user:
determining, using the wireless transceiver circuitry, a geographic area in which the user is located by detecting, via the wireless transceiver circuitry, that a terminal device associated with the user is within a certain proximity of the in-store display system; and
communicating, via the network interface circuitry, with a sentiment database to update a numeric sentiment value for the particular product and the particular geographic area;
selecting, by the product selection circuitry based on the numeric sentiment values stored in the sentiment database for the plurality of products and the particular geographic area, which of the plurality of products to advertise on an in-store display system in the particular geographic area;
communicating, by the product selection circuitry via the network interface circuitry, the result of the selecting to the in-store display system; and
dynamically configuring, by the computer system, operation of the in-store display based on the result of the selecting communicated to the in-store display system.
2. The method according to claim 1 , wherein the plurality of user interface elements comprise one or more of:
an interface element for user expression of liking the associated product;
an interface element for user expression of wanting the associated product;
an interface element for user expression of owning the associated product; and
an interface element for user purchase of the associated product.
3. The method according to claim 1 , wherein the selecting is performed at intervals of time determined based on a number of unique products associated with the one or more of the plurality of interface elements.
4. The method according to claim 1 , wherein:
the computer system comprises a self-service terminal;
the result of the selecting communicated to the in-store display system comprises configuration information for configuring the self-service terminal to enable purchase of the product at the self-service terminal; and
the method comprises configuring, based on the configuration information, the self-service terminal to enable purchase of the product based on the information.
5. The method according to claim 1 , wherein the plurality of user interface elements comprise:
an interface element for submitting a product review;
an interface element for a product related message communicated from one consumer to another consumer; and
an interface element that is an icon associated with a product.
6. The method according to claim 1 , wherein the computer system is configured for communication, via one or both of the network interface circuitry and the wireless transceiver circuitry, with one or both of a point of sale terminal at a physical location of the merchant and a personal electronic device of a consumer.
7. A system comprising:
a computer system comprising product selection circuitry, graphical user interface (GUI) generation circuitry, wireless transceiver circuitry, an in-store display, and network interface circuitry, wherein:
the GUI generation circuitry is configured to generate a GUI that presents information about products and that comprises a plurality of interface elements associated with user sentiment;
the wireless transceiver circuitry is configured to, in response to interaction with one of the plurality of interface elements by a user:
determine a geographic area in which the user is located by detecting, via the wireless transceiver circuitry, that a terminal device associated with the user is within a certain proximity of the in-store display system; and
communicate, via the network interface circuitry with a sentiment database to update a numeric sentiment value for the particular product and the particular geographic area identified from the stream of information representing product related interactions, based on the sentiment information expressed by users in the product related interactions involving the unique product; and
the product selection circuitry is operable to:
select, based on the numeric sentiment values stored in the sentiment database for the plurality of products and the particular geographic area, which of the plurality of products to advertise on an in-store display system in the particular geographic area; and
communicate, via the network interface circuitry, the result of the selection to the in-store display system;
wherein the in-store display is dynamically configured based on the result of the selection communicated to the in-store display.
8. The system according to claim 7 , wherein the plurality of user interface elements comprise one or more of:
an interface element for user expression of liking the associated product;
an interface element for user expression of wanting the associated product;
an interface element for user expression of owning the associated product; and
an interface element for user purchase of the associated product.
9. The system according to claim 7 , wherein the selection is performed at intervals of time determined based on a number of unique products associated with the one or more of the plurality of interface elements.
10. The system according to claim 7 , comprising a self-service terminal, wherein:
the result of the selection communicated to the in-store display system comprises configuration information for configuring a self-service terminal to enable purchase of the product at the self-service terminal; and
the self-service terminal is configured, based on the configuration information, to enable purchase of the product based on the information.
11. The system according to claim 7 , wherein the plurality of user interface elements comprise:
an interface element for submitting a product review;
an interface element for a product related message communicated from one consumer to another consumer; and
an interface element that is an icon associated with a product.
12. The system according to claim 7 , wherein the computer system is configured for communication, via one or both of the network interface circuitry and the wireless transceiver circuitry, with one or both of a point of sale terminal at a physical location of the merchant, and a personal electronic device of a consumer.
13. A non-transitory computer-readable medium comprising executable instructions for causing a computer system to perform a method comprising:
generating, by graphical user interface (GUI) generation circuitry of the computer system, a GUI that presents information about products and that comprises a plurality of interface elements associated with user sentiment:
in response to interaction with one or more of the plurality of interface elements by a user:
determining, using wireless transceiver circuitry of the computer system, a geographic area in which the user is located by detecting, via the wireless transceiver circuitry, that a terminal device associated with the user is within a certain proximity of an in-store display system; and
communicating, via network interface circuitry of the computer system, with a sentiment database to update a numeric sentiment value for the particular product and the particular geographic area;
selecting, by product selection circuitry of the computer system based on the numeric sentiment values stored in the sentiment database for the plurality of products and the particular geographic area, which of the plurality of products to advertise on an in-store display system of the computer system in the particular geographic area;
communicating, by the product selection circuitry via the network interface circuitry, the result of the selecting to the in-store display system; and
dynamically configuring, by the computer system, operation of the in-store display based on the result of the selecting communicated to the in-store display system.
14. The non-transitory computer-readable medium according to claim 13 , wherein the plurality of user interface elements comprise one or more of:
an interface element for user expression of liking the associated product;
an interface element for user expression of wanting the associated product;
an interface element for user expression of owning the associated product; and
an interface element for user purchase of the associated product.
15. The non-transitory computer-readable medium according to claim 13 , wherein the selecting is performed at intervals of time determined based on a number of unique products associated with the one or more of the plurality of interface elements.
16. The non-transitory computer-readable medium according to claim 13 , wherein:
the computer system comprises a self-service terminal;
the result of the selecting communicated to the in-store display system comprises configuration information for configuring the self-service terminal to enable purchase of the product at the self-service terminal; and
the method comprises configuring, based on the configuration information, the self-service terminal to enable purchase of the product based on the information.
17. The non-transitory computer-readable medium according to claim 13 , wherein the plurality of user interface elements comprise:
an interface element for submitting a product review;
an interface element for a product related message communicated from one consumer to another consumer; and
an interface element that is an icon associated with a product.
18. The non-transitory computer-readable medium according to claim 13 , wherein the computer system is configured for communication, via one or both of the network interface circuitry and the wireless transceiver circuitry, with one or both of a point of sale terminal at a physical location of the merchant and a personal electronic device of a consumer.