Removable adhesive label containing inherently shrinkable polymeric film

1. A label, comprising:

(a) a film having a first surface and a second surface, wherein the film comprises a first film layer; and

an adhesive layer having a first surface and a second surface, and comprising a pressure sensitive adhesive wherein the first surface of the adhesive layer is directly adhered to the second surface of the film, the first film layer being in an attached state when the second surface of the adhesive layer is adhered to an outer surface of a container, the adhesive layer having an adhesion force between the second surface of the adhesive layer and the outer surface of the container;

wherein the first film in the attached state exhibits a detaching force that is greater than the adhesion force when the container is immersed in a washing fluid having a temperature of about 80° C. for a period of about 3 minutes;

(b) wherein the adhesive exhibits at least one of a decrease in adhesion strength at temperatures above a room or ambient temperature and a decrease in adhesion strength on contact with an aqueous caustic solution, and a combination of the two foregoing properties;

(c) wherein the first film layer consists of:

an ethylene-norbornene copolymer;

optionally a cyclic olefin homopolymer; and

optionally at least one additive selected from the group consisting of nucleating agents, antiblocking agents, processing aids, slip agents, antistatic agents, pigments, cavitating agents, inorganic fillers, heat stabilizers, antioxidants, flame retardants, acid acceptors, visible light stabilizers, and ultraviolet light stabilizers,

wherein the ethylene-norbornene copolymer has a glass transition temperature in the range of from about 40° C. to about 190° C., and

(i) the first film layer has a tensile modulus as measured according to ASTM D882 in the machine direction after immersion in water at a temperature of about 80° C. for at least 3 minutes which is at least 40% of the tensile modulus in the machine direction in ambient air, or

(ii) the first film layer has an areal shrinkage as measured according to ASTM D1204 of at least about 5.3% after immersion in water at a temperature of about 80° C. for at least about 3 minutes, or a combination of c(i) and c(ii).

2. The label of claim 1 wherein the first film layer has a tensile modulus as measured according to ASTM D882 in the machine direction of at least about 800 MPa after immersion in water at a temperature of about 80° C. for at least about 3 minutes.

3. The label of claim 1 wherein the film is a monolayered film.

4. The label of claim 1 wherein the film is a multilayered film.

5. The label of claim 1 wherein the first film layer comprises two or more sublayers wherein each of the two or more sublayers comprises the ethylene-norbornene copolymer, each of the two or more sublayers has (i) a tensile modulus as measured according to ASTM D882 in the machine direction after immersion in water at a temperature of about 80° C. for at least 3 minutes which is at least 40% of the tensile modulus in the machine direction in ambient air; or (ii) each of the two or more layers has an areal shrinkage as measured according to ASTM D1204 of at least about 5.3% after immersion in water at a temperature of about 80° C. for at least about 3 minutes; or a combination of (i) and (ii).

6. The label of claim 1 wherein the label further comprises a release liner having a first surface and a second surface wherein the first surface of the release liner is releasably attached to the second surface of the adhesive layer.

7. The label of claim 1 wherein the film has an opacity of 12% or less.

8. The label of claim 1 wherein the first film layer includes the cyclic olefin homopolymer.

9. A labeled container, comprising:

the label of claim 1 ; and

a container having a horizontal axis wherein the label is attached to the container wherein the second surface of the adhesive layer is adhesively joined to an outer surface of the container, and the machine direction or the transverse direction of the first film layer circumferentially follows the horizontal axis of the container.

10. The labeled container of claim 9 wherein the container is a cylindrically shaped container wherein the horizontal axis of the container is parallel to the circumference of the cylindrically shaped container.

11. A method of removing a label from a container, comprising:

(i) providing a labeled container of claim 9 ;

(ii) removing the label from the container by immersing the container with the attached label in a liquid wherein the temperature of the liquid is at least about 50° C. and the label detaches from the container.

12. The method of claim 11 wherein the liquid is water or a caustic aqueous solution.