IP Library Granted Patent US 10,447,572
Granted Patent B2
US 10,447,572 · App. 14/720,598 · Granted Oct 15, 2019

Auditing of content related events

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Quick Facts
Patent No.
US 10,447,572
App. No.
14/720,598
Granted
Oct 15, 2019
Kind
B2
Abstract

At times, it may be desirable to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content. One manner of making the determination may include accessing presentation time information that indicates the time(s) at which one or more client systems present particular dynamic content and accessing event time information indicating the time(s) at which one or more auditable events occur in the dynamic particular content. Based on the presentation time information and the event time information, it may be possible to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content.

Claims (43)

1. A method of electronically monitoring dynamic content, the method comprising the following operations performed by one or more processors corresponding to an auditing system:

accessing presentation time information indicating one or more times at which a presentation of dynamic content occurs at a client system;

determining, based on a time at which an audit message is received, event time information indicating a particular time at which an auditable event occurs in the dynamic content;

determining, based on the presentation time, a duration period of the presentation of the dynamic content at the client system; and

determining that the dynamic content was presented at the client system when the duration period is greater than a predetermined time period associated with the particular time indicated by the event time information.

2. The method of claim 1 , further comprising:

receiving a status message from the client system, the status message including presentation information; and

determining the presentation time information based on the status message.

3. The method of claim 2 , wherein the determining the presentation time information based on the status message comprises determining the presentation time information based on time information included in the status message.

4. The method of claim 2 , wherein the status message is received from the client system after the client system presents the dynamic content.

5. The method of claim 1 , wherein the audit message was received from a content distribution system.

6. The method of claim 1 , wherein the audit message was received from a scheduler.

7. The method of claim 1 , wherein the accessing the presentation time information comprises accessing presentation information at the client system.

8. The method of claim 1 , wherein the accessing the presentation time information comprises accessing presentation information at a content distribution system.

9. The method of claim 1 , wherein:

the dynamic content includes live streaming content, and the presentation time information indicates one or more times at which a presentation of the live streaming content occurs at the client system.

10. The method of claim 1 , wherein:

the dynamic content includes on-demand streaming content, and the presentation time information indicates one or more times at which a presentation of the on-demand streaming content occurs at the client system.

11. A system of electronically monitoring dynamic content, comprising:

a memory that stores instructions; and

one or more processors corresponding to an auditing system that are configured to execute the instructions to cause the system to:

access presentation time information indicating one or more times at which a presentation of dynamic content occurs at a client system;

determine, based on a time at which an audit message is received, event time information indicating a particular time at which an auditable event occurs in the dynamic content;

determine, based on the presentation time, a duration period of the presentation of the dynamic content at the client system; and

determine that the dynamic content was presented at the client system when the duration period is greater than a predetermined time period associated with the particular time indicated by the event time information.

12. The system of claim 11 , wherein the instructions are further executed by the one or more processors to:

receive a status message from the client system, the status message including presentation information; and

determine the presentation time information based on the status message.

13. The system of claim 12 , wherein the presentation time information is determined based on time information included in the status message.

14. The system of claim 12 , wherein the status message is received from the client system after the client system presents the dynamic content.

15. The system of claim 11 , wherein the audit message was received from a content distribution system.

16. The system of claim 11 , wherein the audit message was received from a scheduler.

17. The system of claim 11 , wherein the instructions are further executed by the one or more processors to:

access presentation information at the client system.

18. The system of claim 11 , wherein the instructions are further executed by the one or more processors to:

access presentation information at a content distribution system.

19. The system of claim 11 , wherein:

the dynamic content includes on-demand streaming content, and the presentation time information indicates one or more times at which a presentation of the on-demand streaming content occurs at the client system.

20. A non-transitory computer readable medium embodying a computer program product, the computer program product comprising instructions configured to cause a computing device corresponding to an auditing system to perform a method comprising:

accessing presentation time information indicating one or more times at which a presentation of dynamic content occurs at a client system;

determining, based on a time at which an audit message is received, event time information indicating a particular time at which an auditable event occurs in the dynamic content;

determining, based on the presentation time, a duration period of the presentation of the dynamic content at the client system; and

determining that the dynamic content was presented at the client system when the duration period is greater than a predetermined time period associated with the particular time indicated by the event time information.

Assignments (6)
CHANGE OF NAME Recorded Mar 22, 2022
From: VERIZON MEDIA INC.
To: YAHOO AD TECH LLC
Reel/Frame 059472/0001 →
CHANGE OF NAME Recorded Feb 24, 2020
From: OATH (AMERICAS) INC.
To: VERIZON MEDIA INC.
Reel/Frame 051999/0720 →
MERGER AND CHANGE OF NAME Recorded Apr 19, 2018
From: ADVERTISING.COM LLC; OATH (AMERICAS) INC.
To: OATH (AMERICAS) INC.
Reel/Frame 045986/0133 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 1, 2015
From: DES JARDINS, G. THOMAS; PORTER, JEFFREY DALTON; RAGHUVAMSHI, VINAYAK; SLAVIN, BRYAN; MILLER, PAUL
To: LIGHTNINGCAST, INC.
Reel/Frame 035753/0242 →
MERGER Recorded Jun 1, 2015
From: LIGHTNINGCAST, INC
To: LIGHTNINGCAST LLC
Reel/Frame 035753/0327 →
MERGER Recorded Jun 1, 2015
From: LIGHTNINGCAST LLC
To: ADVERTISING.COM LLC
Reel/Frame 035753/0360 →