Travel-Related Cognitive Personas
A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
1 . A system comprising:
a processor;
a data bus coupled to the processor; and
a non-transitory, computer-readable storage medium embodying computer program code, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
receiving streams of data from a plurality of data sources;
processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph;
defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph;
associating a user with the travel-related cognitive persona; and,
performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
2 . The system of claim 1 , wherein:
the travel-related cognitive persona represents a common set of attributes associated with a hypothesized group of users.
3 . The system of claim 2 , wherein:
the common set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes.
4 . The system of claim 1 , wherein the instructions executable by the processor further comprise instructions for:
associating a plurality of travel-related cognitive personas with the user;
generating a plurality of cognitive insights based upon the plurality of travel-related cognitive personas; and, wherein
a first cognitive insight based upon a first of the plurality of travel-related cognitive personas is different from the cognitive insight based upon another of the plurality of travel-related cognitive personas.
5 . The system of claim 1 , wherein the instructions executable by the processor further comprise instructions for:
receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and,
revising the travel-related cognitive persona based upon the feedback.
6 . The system of claim 5 , wherein the instructions executable by the processor further comprise instructions for:
using the feedback from the user to create a new travel-related cognitive persona, the new travel-related cognitive persona inheriting a common set of attributes from the travel-related cognitive persona.
7 . A non-transitory, computer-readable storage medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
receiving streams of data from a plurality of data sources;
processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph;
defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph;
associating a user with the travel-related cognitive persona; and,
performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
8 . The non-transitory, computer-readable storage medium of claim 7 , wherein:
the travel-related cognitive persona represents a common set of attributes associated with a hypothesized group of users.
9 . The non-transitory, computer-readable storage medium of claim 8 , wherein:
the common set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes.
10 . The non-transitory, computer-readable storage medium of claim 7 , wherein the instructions executable by the processor further comprise instructions for:
associating a plurality of travel-related cognitive personas with the user;
generating a plurality of cognitive insights based upon the plurality of travel-related cognitive personas; and, wherein
a first cognitive insight based upon a first of the plurality of travel-related cognitive personas is different from the cognitive insight based upon another of the plurality of travel-related cognitive personas.
11 . The non-transitory, computer-readable storage medium of claim 7 , wherein the instructions executable by the processor further comprise instructions for:
receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and,
revising the travel-related cognitive persona based upon the feedback.
12 . The non-transitory, computer-readable storage medium of claim 17 , wherein the instructions executable by the processor further comprise instructions for:
using the feedback from the user to create a new travel-related cognitive persona, the new travel-related cognitive persona inheriting a common set of attributes from the travel-related cognitive persona.
13 . The non-transitory, computer-readable storage medium of claim 7 , wherein the computer executable instructions are deployable to a client system from a server system at a remote location.
14 . The non-transitory, computer-readable storage medium of claim 7 , wherein the computer executable instructions are provided by a service provider to a user on an on-demand basis.