Travel-Related Cognitive Personas
A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
1 . A computer-implementable method for performing cognitive computing operations comprising:
receiving streams of data from a plurality of data sources;
processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph;
defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph;
associating a user with the travel-related cognitive persona; and,
performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
2 . The method of claim 1 , wherein:
the travel-related cognitive persona represents a common set of attributes associated with a hypothesized group of users.
3 . The method of claim 2 , wherein:
the common set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes.
4 . The method of claim 1 , further comprising:
associating a plurality of travel-related cognitive personas with the user;
generating a plurality of cognitive insights based upon the plurality of travel-related cognitive personas; and, wherein
a first cognitive insight based upon a first of the plurality of travel-related cognitive personas is different from the cognitive insight based upon another of the plurality of travel-related cognitive personas.
5 . The method of claim 1 , further comprising:
receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and,
revising the travel-related cognitive persona based upon the feedback.
6 . The method of claim 5 , further comprising:
using the feedback from the user to create a new travel-related cognitive persona, the new travel-related cognitive persona inheriting a common set of attributes from the travel-related cognitive persona.