Travel-Related Weighted Cognitive Personas and Profiles
A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph, links among the set of nodes being weighted to provide a weighted cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
1 . A computer-implementable method for performing cognitive computing operations comprising:
receiving streams of data from a plurality of data sources;
processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph;
defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph, links among the set of nodes being weighted to provide a weighted cognitive graph;
associating a user with the travel-related cognitive persona; and,
performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
2 . The method of claim 1 , wherein:
the travel-related cognitive persona represents a set of attributes, each of the set of attributes corresponding to a node of the set of nodes; and,
an amount of weighting between nodes of the set of nodes corresponds to a degree of relevance between the persona and the attributes.
3 . The method of claim 2 , wherein:
the set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes.
4 . The method of claim 1 , wherein:
a link between a first node of the set of nodes and a second node of the set of nodes is represented by an attribute weight, the attribute weight indicating a degree of relevance between the attributes corresponding to the first node and the second node.
5 . The method of claim 1 , further comprising:
receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and,
revising weighting of the links among the set of nodes of the weighted cognitive graph based upon the feedback.
6 . The method of claim 5 , further comprising:
using the revised weighting to generate a second travel-related cognitive persona.