Cognitive personas

1. A computer-implementable method for performing cognitive computing operations comprising:

receiving streams of data from a plurality of data sources, the plurality of data sources comprising at least one of a social data source stored in a social data repository, public data source stored in a public data repository, licensed data source stored in a licensed data repository and proprietary data source stored in a proprietary data repository;

processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph, the data enriching performing sentiment analysis, geotagging and entity detection operations on the streams of data from the plurality of data sources, the processing being performed by a cognitive inference and learning system, the cognitive inference and learning system executing on a hardware processor of an information processing system and interacting with the plurality of data sources, the cognitive inference and learning system and the information processing system providing a cognitive computing function, the cognitive computing function comprising at least one of performing a spatial navigation operation, a machine vision operation and a pattern recognition operation on at least some of the streams of data from the plurality of data sources, the cognitive inference and learning system comprising a cognitive platform, the cognitive platform comprising a cognitive engine, the cognitive engine processing the streams of data from the plurality of data sources;

defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph;

associating a user with the cognitive persona; and,

performing a cognitive computing operation based upon the cognitive persona associated with the user.

2. The method of claim 1 , wherein:

the cognitive persona represents a common set of attributes associated with a hypothesized group of users.

3. The method of claim 2 , wherein:

the common set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes.

4. The method of claim 1 , further comprising:

associating a plurality of cognitive personas with the user;

generating a plurality of cognitive insights based upon the plurality of cognitive personas; and, wherein

a first cognitive insight based upon a first of the plurality of cognitive personas is different from the cognitive insight based upon another of the plurality of cognitive personas.

5. The method of claim 1 , further comprising:

receiving feedback from the user relating to the cognitive persona associated with the user; and,

revising the cognitive persona based upon the feedback.

6. The method of claim 5 , further comprising:

using the feedback from the user to create a new cognitive persona, the new persona inheriting a common set of attributes from the cognitive persona.