DRIVER MOVEMENT ANALYSIS

1 . A method for analyzing driver movement, comprising:

evaluating map data to identify a point of interest within a map;

defining a geofence zone encompassing the point of interest within the map;

evaluating locational data of vehicles to determine a count of vehicles that encountered the geofence zone; and

determining a visitor count of drivers that visited the point of interest based upon the count of vehicles.

2 . The method of claim 1 , comprising:

applying a temporal constraint to the locational data of vehicles; and

defining the visitor count as a count of drivers that visited the point of interest during a timespan corresponding to the temporal constraint.

3 . The method of claim 1 , comprising:

determining a route of a vehicle that encountered the geofence zone;

identifying a position along the route as a home of a driver of the vehicle; and

determining a demographic of the driver based upon a location of the home.

4 . The method of claim 3 , the determining a demographic comprising:

identifying a zip code of the home; and

evaluating demographic information of the zip code to determine an income demographic for the driver.

5 . The method of claim 1 , comprising:

determining a demographic of a driver of a vehicle that encountered the geofence zone, the demographic comprising at least one of a gender, age, occupation, or social network information of the driver.

6 . The method of claim 1 , comprising:

determining a route of a vehicle that encountered the geofence zone;

identifying a position along the route corresponding to an employer of a driver of the vehicle; and

determining a demographic of the driver based upon the employer.

7 . The method of claim 1 , the point of interest corresponding to a business, a retailer, or a restaurant.

8 . The method of claim 1 , comprising:

evaluating the map data to identify a second point of interest within the map;

defining a second geofence zone as encompassing the second point of interest within the map;

evaluating the locational data of vehicles to determine a second count of vehicles that encountered the second geofence zone; and

determining a second visitor count of drivers that visited the second point of interest.

9 . The method of claim 8 , comprising:

determining a distribution of drivers that visited the point of interest in comparison to the second point of interest.

10 . The method of claim 1 , comprising:

determining that a vehicle encountered the geofence zone; and

identifying a timespan spent by a driver of the vehicle at the point of interest.

11 . The method of claim 1 , the determining a visitor count of drivers comprising:

determining at least one of an enter zone count or an exit zone count.

12 . The method of claim 1 , comprising:

determining that a vehicle encountered the geofence zone;

identifying a driver of the vehicle; and

specifying that the driver has an interest in a consumer good or service provided by a business located at the point of interest.

13 . The method of claim 12 , comprising:

identifying an advertisement as corresponding to the interest; and

displaying the advertisement through at least one of a user interface, a mobile alert, an email, a vehicle navigation unit, or a website to the driver.

14 . The method of claim 1 , the point of interest comprising a business, and the method comprising:

identifying at least one of a segment of drivers that visit the business, a buying preference of the segment of drivers, a vehicle type of vehicles used to travel to the business, or a peak visit time for the business based upon the visitor count of drivers.

15 . The method of claim 1 , comprising:

determining a distribution of vehicle types of vehicles that encountered the geofence zone.

16 . The method of claim 1 , comprising:

determining a route of a vehicle that encountered the geofence zone;

identifying a location, along the route, visited by the vehicle; and

specifying a waypoint correlation between the location and the point of interest.

17 . A system for analyzing driver movement, comprising:

a driver movement analyzer configured to:

evaluate map data to identify a point of interest within a map;

define a geofence zone encompassing the point of interest within the map;

evaluate locational data of vehicles to determine a count of vehicles that encountered the geofence zone; and

determine a visitor count of drivers that visited the point of interest based upon the count of vehicles.

18 . The system of claim 17 , the driver movement analyzer configured to:

determine a demographic of a driver of a vehicle that encountered the geofence zone, the demographic comprising at least one of a zip code, an income, a gender, an age, an occupation, or social network information of the driver.

19 . The system of claim 17 , the driver movement analyzer configured to:

evaluate the map data to identify a second point of interest within the map;

define a second geofence zone encompassing the second point of interest within the map;

evaluate the locational data of vehicles to determine a second count of vehicles that encountered the second geofence zone;

determine a second visitor count of drivers that visited the second point of interest; and

determine a distribution of drivers that visited the point of interest in comparison to the second point of interest.

20 . A computer readable medium comprising instructions which when executed perform a method for analyzing driver movement, comprising:

evaluating map data to identify a point of interest within a map;

defining a geofence zone encompassing the point of interest;

evaluating locational data of vehicles to determine a count of vehicles that encountered the geofence zone;

determining a visitor count of drivers that visited the point of interest based upon the count of vehicles; and

determining a demographic of a driver of a vehicle that encountered the geofence zone, the demographic comprising at least one of a zip code, an income, a gender, an age, an occupation, or social network information of the driver.