Cognitive Media Advertising
A method, system and computer-usable medium for providing composite cognitive insights comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching and generating a sub-graph for incorporation into a cognitive graph; processing the cognitive graph, the processing the cognitive graph providing a plurality of individual cognitive insights; generating a composite cognitive insight, the composite cognitive insight being composed of the plurality of individual cognitive insights; and, providing the composite cognitive insight to a user via a set of cognitive media content, the set of cognitive media content comprising a cognitive advertising content element.
1 . A system comprising:
a processor;
a data bus coupled to the processor; and
a non-transitory, computer-readable storage medium embodying computer program code, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
receiving streams of data from a plurality of data sources;
processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching and generating a sub-graph for incorporation into a cognitive graph;
processing the cognitive graph, the processing the cognitive graph providing a plurality of individual cognitive insights;
generating a composite cognitive insight, the composite cognitive insight being composed of the plurality of individual cognitive insights; and,
providing the composite cognitive insight to a user via a set of cognitive media content, the set of cognitive media content comprising a cognitive advertising content element.
2 . The system of claim 1 , wherein:
the set of cognitive media content further comprises at least one of a cognitive media content element and a non-commercial content element.
3 . The system of claim 1 , wherein:
the composite cognitive insight comprises a contextually-relevant composite insight; and,
the set of cognitive media content comprises content related to the contextually-relevant insight.
4 . The system of claim 1 , wherein the instructions executable by the processor further comprise instructions for:
referencing a cognitive persona when generating the composite cognitive insight.
5 . The system of claim 1 , wherein the instructions executable by the processor further comprise instructions for:
annotating the cognitive advertising content element to indicate an association with another of the set of cognitive media content.
6 . The system of claim 1 , wherein:
the set of cognitive media content are presented via a cognitive insight summary; and,
the cognitive advertising content element is presented more prominently than at least some other elements of the set of cognitive media content presented via the cognitive insight summary.
7 . A non-transitory, computer-readable storage medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
receiving streams of data from a plurality of data sources;
processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching and generating a sub-graph for incorporation into a cognitive graph;
processing the cognitive graph, the processing the cognitive graph providing a plurality of individual cognitive insights;
generating a composite cognitive insight, the composite cognitive insight being composed of the plurality of individual cognitive insights; and,
providing the composite cognitive insight to a user via a set of cognitive media content, the set of cognitive media content comprising a cognitive advertising content element.
8 . The non-transitory, computer-readable storage medium of claim 7 , wherein:
the set of cognitive media content further comprises at least one of a cognitive media content element and a non-commercial content element.
9 . The non-transitory, computer-readable storage medium of claim 7 , wherein:
the composite cognitive insight comprises a contextually-relevant composite insight; and,
the set of cognitive media content comprises content related to the contextually-relevant insight.
10 . The non-transitory, computer-readable storage medium of claim 7 , wherein the instructions executable by the processor further comprise instructions for:
referencing a cognitive persona when generating the composite cognitive insight.
11 . The non-transitory, computer-readable storage medium of claim 7 , wherein the instructions executable by the processor further comprise instructions for:
annotating the cognitive advertising content element to indicate an association with another of the set of cognitive media content.
12 . The non-transitory, computer-readable storage medium of claim 7 , wherein
the set of cognitive media content are presented via a cognitive insight summary; and,
the cognitive advertising content element is presented more prominently than at least some other elements of the set of cognitive media content presented via the cognitive insight summary.
13 . The non-transitory, computer-readable storage medium of claim 7 , wherein the computer executable instructions are deployable to a client system from a server system at a remote location.
14 . The non-transitory, computer-readable storage medium of claim 7 , wherein the computer executable instructions are provided by a service provider to a user on an on-demand basis.