Methods and apparatus for user-based targeted content delivery
Methods and apparatus for selecting and delivering advertising or promotional content based on, e.g., the attributes of a desired demographic. In one embodiment, the invention enhances advertising or promotional penetration into a particular demographic of a network subscriber pool by correlating the advertising/promotion (and even the contextual program content) with specific users or groups of users within the pool. This approach decouples the advertising or promotion from any given program or lineup, and gives the network operator flexibility in deciding where, when, and how often to insert advertisements or promotions in order to achieve the desired result. Dynamic network architectures such as broadcast switched architectures can also be leveraged to further enhance flexibility and targeting precision. In effect, the network advertising or promotion model is made results-driven (versus program-centric). Subscriber privacy is also optionally maintained, thus ensuring that stored data is not traceable to a specific user.
1. A computerized method of delivering targeted digital advertising or promotional content to a plurality of computerized client devices within a content delivery network, the computerized method comprising:
collecting, at a computerized network entity, user data relating to at least a plurality of users associated with the plurality of computerized client devices;
performing a computerized evaluation to select at least a portion of the plurality of users that correlate to at least one target demographic or target psychographic, the correlation based at least in part on the user data, the computerized evaluation comprising algorithmically assigning a priority to at least the portion of the plurality of users based at least on a correspondence of a parameter associated with at least the portion of the plurality of users to at least one descriptor of the targeted digital advertising or promotional content, the priority assigned to at least the portion of the plurality of users being higher than a priority assigned to at least one other plurality of users of the content delivery network; and
delivering the targeted digital advertising or promotional content to at least respective ones of the plurality of computerized client devices that are associated with the portion of the plurality of users, the delivering based at least in part on the priority assigned to at least the portion of the plurality of users.
2. The computerized method of claim 1 , further comprising:
receiving, by the computerized network entity, data representative of a request from a third party for delivery of the targeted digital advertising or promotional content over the content delivery network, the targeted digital advertising or promotional content being associated with the at least one target demographic or psychographic associated therewith; and
providing the third party with data indicative of an assurance or guarantee that the targeted digital advertising or promotional content will be delivered to at least a certain number of the plurality of users within the at least one target demographic or psychographic.
3. The computerized method of claim 1 , further comprising providing a third party entity with data indicative of an assurance or guarantee that the targeted digital advertising or promotional content will be perceived by at least a certain number of the plurality of users within the target demographic or psychographic associated therewith.
4. The computerized method of claim 1 , wherein the collecting the user data comprises querying a user-specific database, the user-specific database comprising data structures which prevent personal identification of respective ones of any of the plurality of users.
5. The computerized method of claim 1 , further comprising providing consideration to at least the portion of the plurality of users for opting-into a program, the program enabling the collecting of the user data, wherein the content delivery network comprises a cable television network.
6. The computerized method of claim 1 , wherein:
the parameter associated with at least the portion of the plurality of users comprises a percentage of individual ones of at least the portion of the plurality of users which are located within a certain geographic area; and
the at least one descriptor of the advertising or promotional content comprises metadata indicative of the advertising or promotional content being logically associated with the certain geographic area.
7. Computerized network apparatus for use in a content delivery network, the computerized network apparatus comprising:
processing apparatus; and
storage apparatus in data communication with the processing apparatus, the storage apparatus comprising at least one computer program having a plurality of instructions, the plurality of instructions configured to, when executed by the processing apparatus:
receive data representative of a request for delivery, via the content delivery network, of digital secondary content, the delivery to a computerized client device associated with a user, the digital secondary content relating to at least one target demographic or target psychographic;
obtain user data relating to the user;
determine that the user correlates to at least one of the at least one target demographic or target psychographic of the digital secondary content, the determination based at least in part on a computerized evaluation of: (i) data relating to the at least one target demographic or target psychographic, and (ii) the user data; and
cause delivery of the digital secondary content to the computerized client device associated with the user;
wherein:
the computerized evaluation comprises an algorithmic assignment of a priority to user, and
the algorithmic assignment of the priority to the user is based on a correspondence of a parameter associated with at least the user to at least one descriptor of the digital secondary content, the assigned priority being higher than a priority assigned to at least one or more second users of the content delivery network; and
wherein the delivery is based at least on the priority assigned to the user.
8. The computerized network apparatus of claim 7 , wherein:
the data representative of the request is received from the computerized client device;
the content delivery network comprises a broadcast switched architecture (BSA) network; and
the delivery comprises instantiation of a new broadcast switched program stream comprising the digital secondary content, the new broadcast switched program stream accessible by the computerized client device via a content switching apparatus disposed at a hub of the BSA network.
9. The computerized network apparatus of claim 7 , wherein the delivery comprises instantiation of a video on-demand (VoD) session and streaming of the digital secondary content via the VoD session.
10. The computerized network apparatus of claim 7 , wherein:
the delivery comprises a selective switch of the computerized client device from a digital primary content stream to at least one digital secondary content stream, the selective switch based at least in part on tuning data of the computerized client device; and
the tuning data comprises data relating to at least one program content selection from the at least one of the computerized client devices.
11. The computerized network apparatus of claim 10 , wherein the data relating to the at least one program content selection comprises at least two of: (i) a history of program requests, (ii) times at which requested programs were broadcast, (iii) frequency of channel changes, (iv) recorded periods of non-activity, and (v) history of on-demand requests.
12. The computerized network apparatus of claim 7 , wherein the plurality of instructions are further configured to, when executed by the processing apparatus:
query a database to obtain the user data, the database having a plurality of data elements relating to a plurality of respective users; and
utilize a one-way cryptographic hashing function on at least one of the plurality of data elements such that a data element associated with the user cannot be used to personally identify the user.
13. The computerized network apparatus of claim 7 , wherein:
the user data comprises demographic data, at least portions of the demographic data being unique to the user; and
the plurality of instructions are further configured to, when executed by the processing apparatus, allocate at least the user to one or more data subsets based at least in part on the demographic data.
14. The computerized network apparatus of claim 7 , wherein:
the plurality of instructions are further configured to, when executed by the processing apparatus:
determine a type of delivery mode used for the computerized client device based on data specific to the computerized client device, the data representative of the request comprising the data specific to the computerized client device; and
the delivery of the digital secondary content to the computerized client device is further based at least in part on the determined type of delivery mode.
15. The computerized network apparatus of claim 14 , wherein the type of delivery mode comprises delivery via transmission of packetized Internet Protocol (IP) data via a Motion Picture Experts Group (MPEG) container to a mobile device, the mobile device comprising the computerized client device.
16. The computerized network apparatus of claim 14 , wherein the type of delivery mode comprises delivery via a network digital video recorder (nDVR) or network personal video recorder (nPVR) delivery channel.
17. Computer readable apparatus comprising a non-transitory storage medium, the non-transitory storage medium comprising at least one computer program having a plurality of instructions, the plurality of instructions configured to, when executed on a processing apparatus:
obtain user data relating to a plurality of users of a content delivery network;
identify, via a computerized evaluation, at least a portion of the plurality of users as correlating to at least one target demographic or target psychographic associated with digital secondary content, the identification based at least in part on data relating to the digital secondary content and the user data;
prioritize delivery of the digital secondary content to at least the portion of the plurality of users over one or more other users of the plurality of users, the prioritization based at least on a correspondence of a parameter associated with the at least portion of the plurality of users to at least one data descriptor associated with the digital secondary content; and
cause delivery of the digital secondary content to one or more respective computerized client devices associated with the at least portion of the plurality of users, the delivery based at least in part on the prioritization.
18. The computer readable apparatus of claim 17 , wherein:
the plurality of instructions are configured to, when executed on the processing apparatus, receive data representative of a plurality of respective requests for delivery of digital secondary content to a respective plurality of users via the content delivery network, the digital secondary content comprising data relating to the at least one target demographic or target psychographic associated with the digital secondary content; and
the data representative of the plurality of respective requests is received from a third party, the third party comprising a computerized third-party advertising content source.
19. The computer readable apparatus of claim 17 , wherein the delivery comprises a dynamic determination to utilize an existing digital programming content stream, the utilization comprising a rebinding of the existing digital programming content stream to a new computerized content source, the new computerized content source being adapted to provide the digital secondary content.
20. The computer readable apparatus of claim 17 , wherein the digital secondary content comprises one or more digital advertising content elements, and the user data comprises data relating to impressions of the one or more digital advertising content elements by the at least one target demographic or target psychographic, the data relating to impressions comprising at least one of:
data relating to user tune-away events that occurred during delivery of the one or more digital advertising content elements; and/or
data relating to user interaction with a telescoping function during delivery of the one or more digital advertising content elements.
21. The computer readable apparatus of claim 17 , wherein:
the prioritization is further based on one or more respective subscriber levels associated with the plurality of users, the prioritization comprising a categorization of at least the portion of the plurality of users into at least a first group and the one or more other users into at least a second group, the first group having a higher subscription priority level than a subscription priority of the second group; and
the delivery based at least on the prioritization comprises delivery to the first group before delivery to the second group.