Application, Method and System for Purchasing a Product

1 . An electronic device suitable for use by a consumer for paying a merchant for a product, the electronic device comprising logic configured to:

receive a graphical representation of data that comprises an identification code;

extract from the graphical representation of data the identification code;

transmit the identification code;

receive a transaction amount in response to the transmitted identification code; and

execute a payment transaction between a bank account of the consumer to the merchant for the transaction amount.

2 . The electronic device of claim 1 , wherein the identification code identifies the product and the merchant of the product.

3 . (canceled)

4 . (canceled)

5 . The electronic device of claim 1 , further configured to:

receive with the transaction amount a request for a delivery address.

6 . The electronic device of claim 5 , further configured to:

transmit a product reservation request comprising the identification code and the delivery address; and

receive a confirmation of product reservation.

7 . The electronic device of claim 6 , wherein the confirmation of product reservation comprises a delivery cost such that the transaction amount on the application is updated to include the delivery cost.

8 . (canceled)

9 . A server for use in the payment by a consumer, using a payment application operated on an electronic device, to a merchant for a product, the server being configured to:

receive from the application an identification code;

obtain using the identification code a transaction amount for the product; and

transmit the transaction amount to the application.

10 . The server of claim 9 , wherein the identification code identifies the product and the merchant of the product and the server obtains the transaction amount by being further configured to:

identify the merchant from the identification code;

transmit a product identifier to a merchant server; and

receive the transaction amount from the merchant server.

11 . The server of claim 10 being further configured to:

receive with the transaction amount a set of product options;

transmit to the application the set of product options; and

receive from the application the product option selected by the consumer from the set of product options.

12 . The server of claim 10 , wherein the identification code further comprises an advertising reference, the server being further configured to:

transmit the advertising reference to the merchant server.

13 . The server of claim 8 being further configured to:

transmit a request for a delivery address to the application; and

receive the delivery address from the application or receive an indication that a delivery address stored on the server and associated with the consumer is the delivery address for the product.

14 . (canceled)

15 . The server of claim 13 , being further configured to:

transmit to the application a delivery cost determined from the delivery address.

16 .- 29 . (canceled)

30 . A system for purchasing a product, the system comprising:

an electronic device; and

a first server;

wherein the electronic device is configured for:

receiving a graphical representation of data;

extracting from the graphical representation of data an identification code;

transmitting to the first server the identification code;

receiving from the first server a transaction amount; and

executing a payment transaction from a bank account of the consumer to a merchant for the transaction amount,

and wherein the first server is configured for:

receiving the identification code from the electronic device; and

transmitting the transaction amount to the electronic device.

31 . The system of claim 30 , wherein the identification code identifies the product and the merchant of the product.

32 . The system of claim 31 , further comprising a second server, wherein:

the first server is configured for transmitting a product identifier to the second server; and

the second server is configured for transmitting to the first server the transaction amount determined from the product identifier.

33 . The system of claim 32 , wherein:

the second server is further configured for transmitting a request for a product quantity selection to the first server; and

the first server is further configured to:

transmit a set of product options to the electronic device; and

receive the product option selected by the consumer from the set of product options from the electronic device;

34 . The system of claim 32 , wherein the identification code further comprises an advertising reference and the system is further configured to:

transmit the advertising reference from the electronic device to a first server; and

transmit the advertising reference from the first server to the second server.

35 . The system of claim 30 , wherein:

the first server is further configured to:

transmit a request for a delivery address to the electronic device;

receive the delivery address from the electronic device; and

transmit the delivery address to the second server.

36 . The system of claim 30 , wherein:

the first server is further configured to:

transmit a request for a delivery address to the electronic device;

receive an indication from the electronic device that a delivery address stored on the first server and associated with the consumer is the delivery address for the product; and

transmit the delivery address to the second server.

37 . The system of claim 30 , wherein the first server is further configured for transmitting a product purchase notification to a second server, wherein the purchase notification comprises a product identifier, a delivery address of the consumer and the transaction amount.

38 . (canceled)

39 . (canceled)

40 . (canceled)

41 . The system of claim 30 , wherein the electronic device is a mobile unit.

42 .- 46 . (canceled)