Clickstream analysis methods and systems related to modifying an offline promotion for a consumer good

1. A system comprising:

one or more processors;

a memory bearing instructions that, when executed, cause the one or more processors to:

identify demographic information about members of a target population;

based at least in part on the demographic information, identify a group of participants in the target population;

identify Uniform Resource Locators (URLs) in one or more clickstreams of the group of participants;

decompose and hash each URL in the one or more clickstreams;

calculate, based at least in part on the decomposed hashed URLs, a metric of cross-shopping behavior of the group of participants between different consumer goods; and

transmit the metric of cross-shopping behavior through a communication facility to a remote machine for use in an offline process in improving a presentation of consumer goods in a retail store as determined by the metric of cross-shopping behavior.

2. The system of claim 1 , wherein identifying demographic information includes performing a random digit dial survey of the target population.

3. The system of claim 1 , wherein the offline process further comprises determining an order to present the consumer goods in the retail store.

4. The system of claim 1 , wherein the offline process further comprises determining that goods should be presented together.