Methods, apparatus, and articles of manufacture to identify media presentation devices
View Patent ↗Methods, apparatus, and articles of manufacture to identify media presentation devices are disclosed. A disclosed example method includes receiving, at a port in communication with a local network, a data packet including a source identification, the data packet being addressed to a destination in a wide area network and originating from a media presentation device in the local network; identifying, using a processor in communication with the port, a device type of the media presentation device based on the source identification, wherein the source identification is a User-Agent field in the hypertext transfer protocol (HTTP); and storing the device type and an indication of media exposure.
1. A method, comprising:
receiving, at a port in communication with a local network, a data packet including a source identification, the data packet being addressed to a destination in a wide area network and originating from a media presentation device in the local network;
querying, using a processor in communication with the port, a User-Agent database using the source identification, wherein the source identification is included in a User-Agent field in a hypertext transfer protocol (HTTP) request to identify a device type of the media presentation device;
storing the device type and an indication of media exposure;
aggregating media requests for the device type to generate usage information;
ranking a plurality of device types by usage information; and
generating a report of the ranking of the plurality of device types.
2. A method as defined in claim 1 , further including forwarding the data packet to a wide-area network.
3. A method as defined in claim 2 , wherein the receiving of the data packet includes receiving the data packet from a wide-area network port of a router or gateway device.
4. A method as defined in claim 2 , wherein the receiving of the data packet includes receiving the data packet at a local-area network port of a router or gateway device, the forwarding of the data packet including sending the data packet via a wide-area network port of the router or gateway device.
5. A method as defined in claim 1 , wherein the User-Agent database is a database internal to the local network.
6. A method as defined in claim 1 , wherein the storing of the indication of the media exposure includes storing the destination of the data packet.
7. A method as defined in claim 1 , further including determining the indication of media exposure without cooperation from any content provider sites.
8. An apparatus, comprising:
a local network interface to receive a data packet from a local network, the data packet including a source identification, being addressed to a destination in a wide area network, and originating from a media presentation device in the local network;
a device identifier to:
query a User-Agent database using the source identification, the source identification included in a User-Agent field in the data packet to identify a device type of the media presentation device;
store the device type and an indication of media exposure; and
transmit the indication of media exposure to a data collection facility to direct the data collection facility to:
aggregate media requests for the device type to generate usage information;
rank a plurality of device types by usage information; and
generate a report of the rank of the plurality of device types.
9. An apparatus as defined in claim 8 , further including a wide-area network interface to forward the data packet to a wide-area network.
10. An apparatus as defined in claim 8 , wherein the local network interface is to receive the data packet from a wide-area network port of a router or gateway device.
11. An apparatus as defined in claim 8 , wherein the apparatus is a router or a gateway device.
12. An apparatus as defined in claim 8 , wherein the User-Agent database is a database internal to the local network.
13. An apparatus as defined in claim 8 , wherein the device identifier is to store the indication of the media exposure by storing a destination of the data packet.
14. A tangible computer readable medium comprising computer readable instructions which, when executed, cause a processor to at least:
access, via a port in communication with a local network, a data packet including a source identification, the data packet being addressed to a destination in a wide area network and originating from a media presentation device in the local network;
query a User-Agent database using the source identification, wherein the source identification is included in a User-Agent field in a hypertext transfer protocol (HTTP) request, to identify a device type of the media presentation device;
store the device type and an indication of media exposure;
aggregate media requests for the device type to generate usage information;
rank a plurality of device types by usage information; and
generate a report of the rank of the plurality of device types.
15. A computer readable medium as defined in claim 14 , wherein the instructions are further to cause the processor to forward the data packet to a wide-area network.
16. A computer readable medium as defined in claim 14 , wherein the instructions are to cause the processor to access the data packet based on receiving the data packet from a wide-area network port of a router or gateway device.
17. A computer readable medium as defined in claim 14 , wherein the instructions are to cause the processor to access the data packet via a local-area network port of a router or gateway device, the instructions to cause the processor to forward the data packet by sending the data packet via a wide-area network port of the router or gateway device.
18. A computer readable medium as defined in claim 14 , wherein the User-Agent database is a database internal to the local network.
19. A computer readable medium as defined in claim 14 , wherein the instructions are to cause the processor to store the indication of the media exposure by storing the destination of the data packet.
20. A computer readable medium as defined in claim 14 , wherein the instructions are further to cause the processor to determine the indication of media exposure without cooperation from any content provider sites.