Media monitoring based on predictive signature caching
View Patent ↗Methods, apparatus, systems and articles of manufacture for media monitoring based on predictive signature caching are disclosed. Disclosed example methods include processing historical metering data provided by a meter monitoring media presented at a monitored site to predict media exposure to occur at the monitored site during a future monitoring interval. Disclosed example methods also include obtaining reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval. Disclosed example methods further include providing the reference signatures to the meter prior to the future monitoring interval to cache at the meter to perform media monitoring during the future monitoring interval.
1. A method to monitor media, the method comprising:
processing, by executing an instruction with a processor of a data processing facility, historical metering data provided to the data processing facility from a meter monitoring a media signal of a media device at a monitored site to predict media exposure to occur at the monitored site during a future monitoring interval, the data processing facility separate from the meter and in communication with the meter via a network;
obtaining, by executing an instruction with the processor, reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval; and
providing, by executing an instruction with the processor, the reference signatures from the data processing facility to the meter via the network prior to the future monitoring interval to cache at the meter to perform media monitoring at the monitored site during the future monitoring interval.
2. The method as defined in claim 1 , wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the method further includes providing time information to the meter prior to the future monitoring interval, the time information specifying time windows when the respective subsets of the reference signatures are to be used by the meter for media monitoring.
3. The method as defined in claim 2 , wherein a first time window specified for a first subset of reference signatures representative of first reference media predicted to be presented at the monitored site during the future monitoring interval is different from a second time window specified for a second subset of reference signatures representative of second reference media predicted to be presented at the monitored site during the future monitoring interval.
4. The method as defined in claim 1 , wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the method further includes providing type information specifying whether first reference media represented by a first subset of the reference signatures corresponds to at least one of live media predicted to be presented at the monitored site during the future monitoring interval, or time-shifted media predicted to be presented at the monitored site during the future monitoring interval.
5. The method as defined in claim 1 , wherein the processing of the historical metering data includes:
processing the historical metering data to determine a first media exposure pattern corresponding to prior live media presented at the monitored site; and
processing the historical metering data to determine a second media exposure pattern corresponding to prior time-shifted media presented at the monitored site.
6. The method as defined in claim 5 , wherein the processing of the historical metering data further includes:
comparing the first and second media exposure patterns to media scheduling information to determine the reference media predicted to be presented at the monitored site during the future monitoring interval;
for each live media source included in the reference media, providing first information specifying a respective time window during which the respective live media source is to be available for presentation at the monitored site; and
for each time-shifted media source included in the reference media, providing second information specifying a respective time window during which the respective time-shifted media source is predicted to be presented at the monitored site.
7. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor of a data processing facility to at least:
process historical metering data provided to the data processing facility from a meter that is to monitor a media signal of a media device at a monitored site to predict media exposure that is to occur at the monitored site during a future monitoring interval, the data processing facility separate from the meter;
obtain reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval; and
provide the reference signatures from the data processing facility to the meter via a network prior to the future monitoring interval to cache at the meter to perform media monitoring at the monitored site during the future monitoring interval.
8. The storage medium as defined in claim 7 , wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the instructions, when executed, further cause the processor to provide time information to the meter prior to the future monitoring interval, the time information specifying time windows when the respective subsets of the reference signatures are to be used by the meter for media monitoring.
9. The storage medium as defined in claim 8 , wherein a first time window specified for a first subset of the reference signatures representative of first reference media predicted to be presented at the monitored site during the future monitoring interval is different from a second time window specified for a second subset of the reference signatures representative of second reference media predicted to be presented at the monitored site during the future monitoring interval.
10. The storage medium as defined in claim 7 , wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the instructions, when executed, further cause the processor to provide type information specifying whether first reference media represented by a first subset of the reference signatures corresponds to at least one of live media predicted to be presented at the monitored site during the future monitoring interval, or time-shifted media predicted to be presented at the monitored site during the future monitoring interval.
11. The storage medium as defined in claim 7 , wherein to process the historical metering data, the processor is to:
process the historical metering data to determine a first media exposure pattern corresponding to prior live media presented at the monitored site; and
process the historical metering data to determine a second media exposure pattern corresponding to prior time-shifted media presented at the monitored site.
12. The storage medium as defined in claim 11 wherein to process the historical metering data, the processor is further to:
compare the first and second media exposure patterns to media scheduling information to determine the reference media predicted to be presented at the monitored site during the future monitoring interval;
for each live media source included in the reference media, provide first information specifying a respective time window during which the respective live media source is to be available for presentation at the monitored site; and
for each time-shifted media source included in the reference media, provide second information specifying a respective time window during which the respective time-shifted media source is predicted to be presented at the monitored site.
13. An apparatus to monitor media, the apparatus comprising:
a media exposure predictor to process historical metering data provided to the apparatus from a meter that is to monitor a media signal of a media device at a monitored site to predict media exposure that is to occur at the monitored site during a future monitoring interval, the apparatus separate from the meter;
a reference signature packager to obtain reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval; and
a meter manager to provide the reference signatures from the apparatus to the meter via a network prior to the future monitoring interval to cache at the meter to perform media monitoring at the monitored site during the future monitoring interval.
14. The apparatus as defined in claim 13 , wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the meter manager is further to provide time information to the meter prior to the future monitoring interval, the time information specifying time windows when the respective subsets of the reference signatures are to be used by the meter for media monitoring.
15. The apparatus as defined in claim 14 , wherein a first time window specified for a first subset of the reference signatures representative of first reference media predicted to be presented at the monitored site during the future monitoring interval is different from a second time window specified for a second subset of the reference signatures representative of second reference media predicted to be presented at the monitored site during the future monitoring interval.
16. The apparatus as defined in claim 13 , wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the meter manager is further to provide type information specifying whether first reference media represented by a first subset of the reference signatures corresponds to at least one of live media predicted to be presented at the monitored site during the future monitoring interval, or time-shifted media predicted to be presented at the monitored site during the future monitoring interval.
17. The apparatus as defined in claim 13 , further including a media exposure profiler to:
process the historical metering data to determine a first media exposure pattern corresponding to prior live media presented at the monitored site; and
process the historical metering data to determine a second media exposure pattern corresponding to prior time-shifted media presented at the monitored site.
18. The apparatus as defined in claim 13 wherein the media exposure predictor is further to compare the first and second media exposure patterns to media scheduling information to determine the reference media predicted to be presented at the monitored site during the future monitoring interval, and the media manager is further to:
for each live media source included in the reference media, provide first information specifying a respective time window during which the respective live media source is to be available for presentation at the monitored site; and
for each time-shifted media source included in the reference media, provide second information specifying a respective time window during which the respective time-shifted media source is predicted to be presented at the monitored site.