Management of an advertising exchange using email data

1. A computer-implemented method of management of an advertising exchange using email data, the computerized method comprising the steps of, by at least one processor:

at a first system:

providing an interactive user interface for controlling management of data in an email channel;

presenting, in the interactive user interface, a first user interface element selectable to implement an online front end query tool;

providing a destination portal for receipt of audience data transmitted by one or more publishers in a format independent of a destination format;

receiving one or more inputs of online audience data from the one or more publishers, the audience data including email channel inventory from multiple publishers publishing content to audiences, the audience data having one or more attributes from a group of audience attributes including demographic, geographic, psychographic, implicit, explicit, imputed, and computed attributes, the audience data including records from each publisher that do not include the same type of information or format;

transforming the one or more inputs into information in a unified customer database, the records being transformed into a common format;

simultaneously presenting, in the interactive user interface, a second user interface element selectable to implement a predictive model of offline attribution relating to offline audience data and generated by a second system;

implementing a predictive model of offline attribution relating to offline audience data and generated by a second system;

the offline audience data including offline shopping behavior sourced from at least one or more offline sources including a catalog, a loyalty card, or a retail store;

including in the unified customer database the online audience data and the offline audience data, the first and second use interface elements to present, in the same graphical user interface, online and offline audience data sourced from the unified customer database;

receiving a query via the front end query tool, the front end query tool allowing an advertiser to count an available email inventory across the unified customer database;

accessing information in the unified customer database responsive to the query; and

providing the responsive information via the front end query tool.

2. The method of claim 1 , wherein the one or more publishers is a network of multiple publishers.

3. The method of claim 1 , wherein the transforming comprises normalizing the audience data, converting the audience data to a predetermined format, inputting missing values, appending additional information, cleansing, and manipulating the data for querying in a unified customer database.

4. The method of claim 1 , wherein the unified customer database comprises a series of databases for each of the one or more publishers.

5. A computer-implemented method of management of an advertising exchange using email data, the computer-implemented method comprising the steps of:

providing an interactive user interface for controlling management of data in an email channel;

presenting, in the interactive user interface, a first user interface element selectable to implement an online front end query tool;

providing a destination portal for receipt of audience data transmitted by one or more publishers in a format independent of a destination format;

receiving one or more inputs of online audience data from the one or more publishers, the audience data including email channel inventory from multiple publishers publishing content to audiences, the audiences having one or more attributes from a group of audience attributes including demographic, geographic, psychographic, implicit, explicit, imputed, and computed attributes, the audience data including records from each publisher that do not include the same type of information or format;

transforming the one or more inputs into information in a unified customer database, the records being transformed into a common format;

simultaneously presenting, in the interactive user interface, a second user interface element selectable to implement a predictive model of offline attribution relating to offline audience data and generated by a second system;

implementing a predictive model of offline attribution relating to offline audience data and generated by a second system;

the offline audience data including offline shopping behavior sourced from at least one or more offline sources including a catalog, a loyalty card, or a retail store;

including in the unified customer database the online audience data and the offline audience data, the first and second use interface elements to present, in the same graphical user interface, online and offline audience data sourced from the unified customer database;

receiving a query via the front end query tool, the front end query tool allowing an advertiser to count an available email inventory across the unified customer database;

accessing information in the unified customer database responsive to the query; and

providing the responsive information via the front end query tool.

6. The method of claim 5 , wherein the one or more publishers is a network of multiple publishers.

7. The method of claim 5 , wherein the transforming comprises normalizing the audience data, converting the audience data to a predetermined format, inputting missing values, appending additional information, cleansing, and manipulating the data for querying in a unified customer database.

8. The method of claim 5 , wherein the unified customer database comprises a series of databases for each of the one or more publishers.

9. The method of claim 5 , wherein the query is from the advertiser.

10. The method of claim 5 , wherein the responsive information is a count of available email inventory.

11. A system for management of an advertising exchange using email data, the system comprising:

one or more databases comprising one or more inputs; and

one or more processors for:

providing an interactive user interface for controlling management of data in an email channel;

presenting, in the interactive user interface, a first user interface element selectable to implement an online front end query tool;

providing a destination portal for receipt of audience data transmitted by one or more publishers in a format independent of a destination format;

receiving one or more inputs of online audience data from the one or more publishers, the audience data including email channel inventory from multiple publishers publishing content to audiences, the audiences having one or more attributes from a group of audience attributes including demographic, geographic, psychographic, implicit, explicit, imputed, and computed attributes, the audience data including records from each publisher that do not include the same type of information or format;

transforming the one or more inputs into information in a unified customer database, the records being transformed into a common format;

simultaneously presenting, in the interactive user interface, a second user interface element selectable to implement a predictive model of offline attribution relating to offline audience data and generated by a second system;

implementing a predictive model of offline attribution relating to offline audience data and generated by a second system;

the offline audience data including offline shopping behavior sourced from at least one or more offline sources including a catalog, a loyalty card, or a retail store;

including in the unified customer database the online audience data and the offline audience data, the first and second use interface elements to present, in the same graphical user interface, online and offline audience data sourced from the unified customer database;

receiving a query via the front end query tool, the front end query tool allowing an advertiser to count an available email inventory across the unified customer database;

accessing information in the unified customer database responsive to the query; and

providing the responsive information via the front end query tool.

12. The system of claim 11 , wherein the one or more publishers is a network of multiple publishers.

13. The system of claim 11 , wherein the transforming comprises normalizing the audience data, converting the audience data to a predetermined format, inputting missing values, appending additional information, cleansing, and manipulating the data for querying in a unified customer database.

14. The system of claim 11 , wherein the unified customer database comprises a series of databases for each of the one or more publishers.