Systems and methods for addressable targeting of advertising content

1. A method of targeting of advertising content for a consumer product, the method comprising:

obtaining, from a first server over a network, product purchaser data for a plurality of product purchasers of the consumer product;

obtaining consumer demographic data from a third server over the network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons;

enriching the product purchaser data with the consumer demographic data, each product purchaser among the plurality of product purchasers being among the plurality of persons;

aggregating the product purchaser data for the plurality of product purchasers by computing an average of each demographic attribute among the plurality of demographic attributes over the plurality of product purchasers;

calculating, by a hardware processor, a vector of probabilities that a product purchaser among the plurality of product purchasers will have a demographic attribute among the plurality of demographic attributes,

obtaining, from a second server over the network, cable subscriber data for a plurality of cable subscribers;

enriching the cable subscriber data with the consumer demographic data, each cable subscriber being among the plurality of persons,

calculating, by the hardware processor, a vector of demographic attributes for each cable subscriber among the plurality of cable subscribers;

calculating by the hardware processor a first similarity between the aggregated product purchaser data and each cable subscriber among the plurality of cable subscribers by calculating a vector match between the vector of probabilities and the vector of demographic attributes for each cable subscriber among the plurality of cable subscribers; and

selecting cable subscribers among the plurality of cable subscribers based on the first similarity to the product purchasers as target cable subscribers for the advertising content.

2. The method of claim 1 , wherein the vector match is calculated based on a correlation between the demographic attributes of the cable subscribers and the calculated vector of probabilities.

3. The method of claim 1 , further comprising:

obtaining from a set top box set top box data including viewing behavior data of a plurality of viewing persons;

selecting, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons;

selecting cable subscribers among the plurality of cable subscribers matching viewing persons among the plurality of viewing persons,

wherein the calculating the first similarity is based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected cable subscribers.

4. The method of claim 1 , further comprising:

obtaining, from a third server over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;

calculating by the hardware processor a second similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;

selecting viewed media among the aggregated viewed media based on the second similarity to the product purchasers as purchaser media;

selecting purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target cable subscribers.

5. A system for targeting of advertising content for a consumer product, the system comprising:

a first server providing product purchaser data for a plurality of product purchasers of the consumer product over a network;

a second server providing cable subscriber data for a plurality of cable subscribers over the network;

a third server providing consumer demographic data from over the network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons;

an advertising targeting controller configured to:

obtain the product purchaser data and the cable subscriber data;

obtain the consumer demographic data;

enrich the product purchaser data with the consumer demographic data, each product purchaser among the plurality of product purchasers being among the plurality of persons;

calculate, by a hardware processor, a vector of probabilities that a product purchaser among the plurality of product purchasers will have a demographic attribute among the plurality of demographic attributes,

enrich the cable subscriber data with the consumer demographic data, each cable subscriber being among the plurality of persons,

calculate, by the hardware processor, a vector of demographic attributes for each cable subscriber among the plurality of cable subscribers;

calculate by the hardware processor a first similarity between the aggregated product purchaser data and one or more cable subscribers among the plurality of cable subscribers by calculating a vector match between the vector of probabilities and the vector of demographic attributes for each cable subscriber among the plurality of cable subscribers; and

select cable subscribers among the plurality of cable subscribers based on the first similarity to the product purchasers as target cable subscribers for the advertising content.

6. The system of claim 5 , further comprising:

a set top box set providing top box data including viewing behavior data of a plurality of viewing persons,

wherein the advertising targeting controller is further configured to:

obtain the set top box data;

select, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons; and

select cable subscribers among the plurality of cable subscribers matching viewing persons among the plurality of viewing persons, and

wherein the calculating the first similarity is based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected cable subscribers.

7. The system of claim 5 , further comprising:

a third server providing, over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;

wherein the advertising targeting controller is further configured to:

obtain the viewing data;

calculate by the hardware processor a second similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;

select viewed media among the aggregated viewed media based on the second similarity to the product purchasers as purchaser media; and

select purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target cable subscribers.

8. A non-transitory computer readable medium storing a program causing a computer to execute a method of targeting of advertising content for a consumer product, the method comprising:

obtaining, from a first server over a network, product purchaser data for a plurality of product purchasers of the consumer product;

obtaining, from a second server over the network, cable subscriber data for a plurality of cable subscribers;

obtaining consumer demographic data from a third server over the network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons;

enriching the product purchaser data with the consumer demographic data, each product purchaser among the plurality of product purchasers being among the plurality of persons;

enriching the cable subscriber data with the consumer demographic data, each cable subscriber being among the plurality of persons,

aggregating the product purchaser data for the plurality of product purchasers by computing an average of each demographic attribute among the plurality of demographic attributes over the plurality of product purchasers;

calculating, by a hardware processor, a vector of probabilities that a product purchaser among the plurality of product purchasers will have a demographic attribute among the plurality of demographic attributes,

calculating, by the hardware processor, a vector of demographic attributes for each cable subscriber among the plurality of cable subscribers;

calculating by the hardware processor a first similarity between the aggregated product purchaser data and one or more cable subscribers among the plurality of cable subscribers by calculating a vector match between the vector of probabilities and the vector of demographic attributes for each cable subscriber among the plurality of cable subscribers; and

selecting cable subscribers among the plurality of cable subscribers based on the first similarity to the product purchasers as target cable subscribers for the advertising content.

9. The non-transitory computer readable medium according to claim 8 , wherein the vector match is calculated based on a correlation between the demographic attributes of the cable subscribers and the calculated vector of probabilities.

10. The non-transitory computer readable medium according to claim 8 , the executed method further comprising:

obtaining from a set top box set top box data including viewing behavior data of a plurality of viewing persons;

selecting, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons;

selecting cable subscribers among the plurality of cable subscribers matching viewing persons among the plurality of viewing persons,

wherein the calculating the first similarity is based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected cable subscribers.

11. The non-transitory computer readable medium according to claim 8 , the executed method further comprising:

obtaining, from a third server over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;

calculating by the hardware processor a second similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;

selecting viewed media among the aggregated viewed media based on the second similarity to the product purchasers as purchaser media;

selecting purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target cable subscribers.