Methods and apparatus to identify affinity between segment attributes and product characteristics
Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.
1. A computer-implemented method to identify target segments to market a product of interest, the method comprising:
identifying, via a product affinity manager, a set of product characteristics from purchase transactions that exhibit a threshold product affinity;
selecting, via the product affinity manager a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments;
extracting, via a segment attribute retriever segment attributes from the first segments;
reducing a number of inputs processed by generating, via an attribute affinity generator, a subset of the extracted segment attributes by removing ones of the extracted segment attributes that do not occur a threshold number of times; and
improving a market success of the product of interest by identifying, via the attribute affinity generator, target segments based on ones of the subset of the extracted segment attributes exhibiting a threshold segment affinity.
2. A computer-implemented method as defined in claim 1 , wherein the threshold product affinity is based on a ratio of (a) a number of the purchase transactions having a first one of the set of product characteristics and (b) a total number of all purchase transactions.
3. A computer-implemented method as defined in claim 1 , wherein the threshold segment affinity is based on a ratio of (a) a number of the subset of extracted segment attributes having a first segment attribute and (b) a total number of all segment attributes from the subset of extracted segment attributes.
4. A computer-implemented method as defined in claim 3 , further including identifying a number of instances of the first segment attribute occurring during the purchase transactions with a second segment attribute.
5. A computer-implemented method as defined in claim 4 , further including designating the first segment attribute and the second segment attribute as a target attribute pair.
6. A computer-implemented method as defined in claim 5 , further including identifying the target segments by searching candidate consumer segments of occurrences of the target attribute pair.
7. A computer-implemented method as defined in claim 1 , further including generating an affinity set associated with (a) the set of product characteristics that exhibit the threshold product affinity and (b) the ones of the extracted segment attributes exhibiting the threshold segment affinity.
8. A computer-implemented method as defined in claim 1 , further including selecting a candidate segment unassociated with an existing product having existing product characteristics.
9. A computer-implemented method as defined in claim 8 , further including identifying a candidate product characteristic associated with a candidate attribute of the candidate segment, the candidate product characteristic having an affinity with the candidate attribute.
10. A computer-implemented method as defined in claim 9 , further including generating a new augmented product by adding the candidate product characteristic to the existing product when the candidate product characteristic is not already associated with the existing product characteristics.
11. An apparatus to identify target segments to market a product of interest, the apparatus comprising:
a product affinity manager to identify a set of product characteristics from purchase transactions that exhibit a threshold product affinity, and to select a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments;
a segment attribute retriever to extract segment attributes from the first segments; and
an attribute affinity generator to:
reduce a number of inputs to be analyzed by the attribute affinity generator by generating a subset of the extracted segment attributes by removing ones of the extracted segment attributes that do not occur a threshold number of times; and
identify target segments based on ones of the subset of the extracted segment attributes exhibiting a threshold segment affinity.
12. An apparatus as defined in claim 11 , wherein the threshold product affinity is based on a ratio of (a) a number of the purchase transactions having a first one of the set of product characteristics and (b) a total number of all purchase transactions.
13. An apparatus as defined in claim 11 , wherein the threshold segment affinity is based on a ratio of (a) a number of the subset of extracted segment attributes having a first segment attribute and (b) a total number of all segment attributes from the subset of extracted segment attributes.
14. An apparatus as defined in claim 13 , wherein the attribute affinity generator is to identify a number of instances of the first segment attribute occurring during the purchase transactions with a second segment attribute.
15. An apparatus as defined in claim 14 , wherein the attribute affinity generator is to designate the first segment attribute and the second segment attribute as a target attribute pair.
16. A tangible computer readable storage medium comprising computer readable instructions that, when executed, cause a processor to at least:
identify a set of product characteristics from purchase transactions that exhibit a threshold product affinity;
select a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments;
extract segment attributes from the first segments;
reduce a number of inputs processed by the processor by generating a subset of the extracted segment attributes by removing ones of the extracted segment attributes that do not occur a threshold number of times; and
improve a market success of the product of interest by identifying target segments based on ones of the subset of the extracted segment attributes exhibiting a threshold segment affinity.
17. A storage medium as defined in claim 16 , wherein the instructions, when executed, cause the processor to base the threshold product affinity on a ratio of (a) a number of the purchase transactions having a first one of the set of product characteristics and (b) a total number of all purchase transactions.
18. A storage medium as defined in claim 16 , wherein the instructions, when executed, cause the processor to base the threshold segment affinity on a ratio of (a) a number of the subset of extracted segment attributes having a first segment attribute and (b) a total number of all segment attributes from the subset of extracted segment attributes.
19. A storage medium as defined in claim 18 , wherein the instructions, when executed, cause the processor to identify a number of instances of the first segment attribute occurring during the purchase transactions with a second segment attribute.
20. A storage medium as defined in claim 19 , wherein the instructions, when executed, cause the processor to designate the first segment attribute and the second segment attribute as a target attribute pair.
21. A storage medium as defined in claim 16 , wherein the instructions, when executed, cause the processor to select a candidate segment unassociated with an existing product having existing product characteristics.
22. A storage medium as defined in claim 21 , wherein the instructions, when executed, cause the processor to identify a candidate product characteristic associated with a candidate attribute of the candidate segment, the candidate product characteristic having an affinity with the candidate attribute.
23. A storage medium as defined in claim 22 , wherein the instructions, when executed, cause the processor to generate a new augmented product by adding the candidate product characteristic to the existing product when the candidate product characteristic is not already associated with the existing product characteristics.