Systems and methods for configuring a resource for network traffic analysis

1. A method of debugging a webpage for network traffic analysis, comprising:

establishing, by an analytics server, a connection over a computer network with an agent executing on a web browser on a client device, the agent configured to:

receive an indication to record a browsing session in which the client device accesses at least one of a plurality of webpages established by a website publisher;

record, responsive to the indication, network activity of the browsing session, the network activity including events triggered by tags comprising tracking code configured by the web site publisher and embedded in the at least one of the plurality of webpages provided by the website publisher; and

generate a data file comprising the recording of the network activity of the browsing session of the client device;

receiving, by the analytics server from the agent, via the connection over the computer network, the data file and a request to generate a report using the data file;

extracting, by the analytics server responsive to the request to generate the report based on the data file for the client device, the network activity of the browsing session recorded in the data file;

applying, by the analytics server, an event processing protocol to the network activity of the browsing session extracted from the data file recorded by the agent of the web browser executed by the client device;

generating, by the analytics server responsive to the request to generate the report based on the data file for the client device and application of the event processing protocol, a report indicating a validity of at least one of the tracking code configured by the website publisher or the event processing protocol, the report generated using the data file comprising the network activity recorded by the agent on the client device; and

transmitting, by the analytics server to the client device via the computer network, the report for display via a display device of the client device for confirmation.

2. The method of claim 1 , comprising:

recording, by the agent, a representation of the plurality of webpages and the events, wherein the events include redirects and interactions with the analytics server.

3. The method of claim 1 , comprising:

generating, by the agent, the data file using a Hypertext Transfer Protocol Archive (“HAR”) file format.

4. The method of claim 1 , comprising:

preprocessing, by the agent, the network activity of the browsing session prior to transmitting the data file to the analytics server.

5. The method of claim 1 , comprising:

receiving, by the analytics server, an update to the event processing protocol; and

receiving, by the analytics server, an indication from the client device to re-analyze the data file subsequent to receiving the update.

6. The method of claim 1 , comprising:

preprocessing, by the agent prior to transmission of the data file to the analytics server, the network activity of the browsing session to validate an account identifier of a tag embedded on the webpage of the plurality of webpages.

7. The method of claim 1 , comprising:

determining, by the analytics server from the network activity of the browsing session extracted from the data file, a conversion and a transaction via a third-party payment processor; and

generating, by the analytics server, the report to include an indication of the conversion and the transaction via the third-party payment processor.

8. The method of claim 1 , comprising:

generating, by the analytics server, the report including an alert indicating a dropped identifier of the client device.

9. The method of claim 1 , comprising:

generating, by the analytics server, the report for a single browsing session associated with the client device.

10. The method of claim 1 , comprising:

recording, by the agent, the network activity including an event triggered by a tag embedded on a first web page of the plurality of webpages stored on a private network.

11. A system to debug a resource for network traffic analysis, comprising:

an analytics server comprising one or more processors configured to:

establish a connection over a computing network with an agent executing on a web browser on a client device, the agent configured to:

receive an indication to record a browsing session in which the client device accesses at least one of a plurality of webpages provided by a website publisher;

record, responsive to the indication, network activity of the browsing session, the network activity including events triggered by tags comprising tracking code configured by the web site publisher and embedded on the at least one of the plurality of webpages provided by the website publisher; and

generate a data file comprising the recording of the network activity of the browsing session of the client device;

the analytics server further configured to:

receive from the agent via the connection over the computer network, the data file and a request to generate a report using the data file;

extract, responsive to the request to generate the report based on the data file for the client device, the network activity of the browsing session recorded in the data file;

apply an event processing protocol to the network activity of the browsing session;

generate, responsive to the request to generate the report based on the data file for the client device and application of the event processing protocol, a report indicating a validity of at least one of the tracking code configured by the website publisher or the event processing protocol, the report generated using the data file comprising the network activity recorded by the agent on the client device; and

transmit, to the client device via the computer network, the report for display via a display device of the client device for confirmation.

12. The system of claim 11 , wherein the agent is further configured to:

record a representation of the plurality of webpages and the events, wherein the events include redirects and interactions with the analytics server.

13. The system of claim 11 , wherein the agent is further configured to:

generate the data file using a Hypertext Transfer Protocol Archive (“HAR”) file format.

14. The system of claim 11 , wherein the agent is further configured to:

preprocess the network activity of the browsing session prior to transmitting the data file to the analytics server.

15. The system of claim 11 , wherein the agent is further configured to:

preprocess the network activity of the browsing session prior to transmitting the data file to the analytics server by matching code corresponding to the tags embedded on the plurality of webpages with template code.

16. The system of claim 11 , wherein the agent is further configured to:

preprocess, prior to transmission of the data file to the analytics server, the network activity of the browsing session to validate an account identifier of a tag embedded on a webpage of the plurality of webpages.

17. The system of claim 11 , wherein the analytics server is further configured to:

determine, from the network activity of the browsing session extracted from the data file, a conversion and a transaction via a third-party payment processor; and

generate the report to include an indication of the conversion and the transaction via the third-party payment processor.

18. The system of claim 11 , wherein the analytics server is further configured to:

generate the report including an alert indicating a dropped identifier of the client device.

19. A method of debugging a resource for network traffic analysis, comprising:

establishing, by an analytics server, a connection over a computer network with an agent executed by a web browser on a client device, the agent configured to:

receive an indication to record a browsing session in which the client device accesses at least one of a plurality of webpages established by a website publisher;

record, responsive to the indication, network activity of the browsing session, the network activity including events triggered by tags comprising tracking code configured by the website publisher and embedded in the at least one of the plurality of webpages provided by the website publisher; and

generate a data file comprising the recording of the network activity of the browsing session of the client device;

receiving, by the analytics server from the client device via the connection over the computer network, a request to generate a simulated report using the data file recorded by the agent of the web browser executed by the client device, the data file storing the network activity of the browsing session including events triggered by the tags embedded on the plurality of webpages established by the website publisher and accessed by the client device during the browsing session, the tags comprising the tracking code configured by the website publisher;

extracting, by the analytics server responsive to the request to generate the report based on the data file for the client device, the network activity of the browsing session recorded in the data file;

applying, by the analytics server, an event processing protocol to the network activity of the browsing session extracted from the data file recorded by the agent of the web browser executed by the client device;

generating, by the analytics server responsive to the request to generate the report based on the data file for the client device and application of the event processing protocol, a report indicating a validity of at least one of the tracking code configured by the website publisher or the event processing protocol, the report generated using the data file comprising the network activity recorded by the agent on the client device; and

transmitting, by the analytics server to the client device via the computer network, the report for display via a display device of the client device for confirmation.

20. The method of claim 19 , further comprising:

determining, by the analytics server, from the network activity of the browsing session extracted from the data file, a conversion and a transaction via a third-party payment processor; and

generating, by the analytics server, the report to include an indication of the conversion and the transaction via the third-party payment processor.