METHOD AND SYSTEM FOR CONSTRUCTING USER PROFILES

1 . A method for constructing a user profile, the method comprising:

executing a program by a computer system that transforms the computer system into a machine to perform:

collecting user associated metadata for a plurality of user profiles;

distributing the user profiles into one or more user groups organized within a memory of the computer system, wherein the distribution is affected by a pre-determined threshold in metadata similarity;

receiving a request for content from one or more user profiles;

transmitting the content to the one or more user profiles, wherein the content comprises at least one component requiring response;

recording the response of the one or more use profiles; and

updating the user groups, wherein the update comprises the response inferred.

2 . The method of claim 1 , wherein the content comprises at least a questionnaire with one or more options for user response.

3 . The method of claim 1 , wherein based on the number being over the threshold, transmitting one or more advertisements to the user's computing device, the one or more advertisements based at least in part on the given category.

4 . A system for constructing user profiles, the system comprising:

an advertisement serving platform that includes a processor and a memory coupled to the processor that includes code that is executable by the processor to access one or more databases;

a communication network coupled to the advertising serving platform; and

a profile database, coupled to the communication network, that is accessible by the advertising serving platform and that stores a plurality of data structures, wherein the profile database comprises at least the metadata associated with the user profiles and wherein the profile database is configured for updating by the communication network.

5 . The system of claim 4 further comprising a query log for storing queries submitted by one or more advertisement servers.

6 . The system as claimed in claim 4 further comprises a request receiving module for receiving requests from one or more devices; and at least one database for storing the plurality of data structures.

7 . The system as claimed in claim 5 , wherein the plurality of data structures comprises of mobile applications, advertisements, advertisement requests, plurality of resettable identifiers, user information, publisher information and ad server information.