Server for assigning ranks to users and method therefor
The present inventive concepts encourage users to actively form friend relationships and also incentivize users to actively utilize services provided by an SNS and the like by assigning ranks to users in consideration of the users' friend relationships. A management server including a memory configured to store computer-readable instructions, and one or more processors configured to execute the instructions to determine a personal rank of a target user based on a personal utilization record for the target user, obtain the personal rank of at least one related user who is associated with the target user, and derive an overall rank of the target user based on the personal rank of the at least one related user and the personal rank of the target user may be provided.
1. A management server configured to assign user ranks in response to demands from social media services, the management server comprising:
a memory configured to store computer-readable instructions; and
one or more processors configured to execute the instructions to,
receive a first command for determining an overall rank of a target user from a social networking service (SNS) server, the first command including a range of related users associated with the target user,
determine a personal rank of a target user based on the first command, a SNS utilization record for the target user from the SNS server, the SNS utilization record including at least one of a frequency of utilization of at least one SNS service, an amount of money spent for the at least one SNS service, or an amount of money spent for other services associated with the at least one SNS service,
obtain personal ranks of related users who are in the range and associated with the target user based on the SNS utilization record for each of the related users from the SNS server,
determine an overall rank of the target user based on one or more personal ranks of one or more of the related users and the personal rank of the target user, the one or more of the related users selected from the related users or weighted differently based on a relationship condition of each of the related users with the target user, and
allow one or more privileges to the target user based on the determined overall rank, the one or more privileges including at least one of a price discount, a coupon, an upgrade of audio quality, access to additional features, or an allotment of points.
2. The management server according to claim 1 , wherein respective one of the related users is associated with the target user via a mutually accepted friend relationship.
3. The management server according to claim 2 , wherein the one or more processors are further configured to execute the instructions to derive the overall rank of the target user based on closeness between the target user and respective one of the related users.
4. The management server according to claim 3 , wherein the closeness is calculated based on a number of common friends between the target user and respective one of the related users.
5. The management server according to claim 3 , wherein the closeness is calculated based on frequency of communications between the target user and respective one of the related users.
6. The management server according to claim 2 , wherein the one or more processors are further configured to execute the instructions to determine the overall rank of the target user based on a duration of the friend relationship.
7. The management server according to claim 1 , wherein the one or more processors are further configured to execute the instructions to adjust the personal rank based on an evaluation result.
8. The management server according to claim 7 , wherein the evaluation result causes a decrease in the personal ranks when a user from among the target user and at least one of the related users has utilized a service against prescribed conditions of usage.
9. The management server according to claim 1 , wherein the one or more processors are further configured to execute the instructions to obtain a personal rank of at least one indirectly related user who is directly associated with at least one of the related users via a friend relationship while being not directly associated with the target user.
10. The management server according to claim 1 , wherein the one or more processors are further configured to execute the instructions to determine the overall rank of the target user based on content present information between the target user and respective one of the related users.
11. A method for assigning user ranks in a membership management server in response to demands from social media services, which includes a memory configured to store computer-readable instructions and one or more processors configured to execute the instructions, the method comprising:
receiving a first command for determining an overall rank of a target user from a social networking service (SNS) server, the first command including a range of related users associated with the target user;
determining, by the one or more processors, a personal rank of a target user based on the first command, a SNS utilization record for the target user, from the SNS server, the SNS utilization record including at least one of a frequency of utilization of at least one SNS service, an amount of money spent for the at least one SNS service, or an amount of money spent for other services associated with the at least one SNS service;
obtaining, by the one or more processors, personal ranks of related users who are in the range and associated with the target user based on the SNS utilization record for each of the related users from the SNS server;
determining, by the one or more processors, an overall rank of the target user based on one or more personal ranks of the related user and the personal rank of the target user, the one or more of the related users selected from the related users or weighted differently based on a relationship condition of each of the related users with the target user; and
allowing, by the one or more processors, one or more privileges to the target user based on the determined overall rank, the one or more privileges including at least one of a price discount, a coupon, an upgrade of audio quality, access to additional features, or an allotment of points.
12. The method of claim 11 , wherein respective one of the related users is associated with the target user via a mutually accepted friend relationship.
13. The method of claim 11 , wherein the determining an overall rank of the target user further includes determining the overall rank based on closeness between the target user and respective one the related users.
14. The method of claim 13 , wherein the closeness is calculated based on a number of common friends between the target user and respective one of the related users.
15. The method of claim 13 , wherein the closeness is calculated based on frequency of communications between the target user and respective one of the related users.
16. The method of claim 12 , wherein the determining an overall rank of the target user includes driving the overall rank of the target user based on a duration of the friend relationship.
17. The method of claim 11 , wherein the obtaining a personal rank includes adjusting the personal ranks based on an evaluation result.
18. The method of claim 17 , wherein the evaluation result causes a decrease in the personal rank when a user from among the target user and at least one of the related users has utilized a service against prescribed conditions of usage.
19. The method of claim 11 , wherein the obtaining a personal rank of at least one related user who is associated with the user includes obtaining a personal rank of an indirectly related user who is directly associated with at least one of the related users via a friend relationship, while being not directly associated with the target user.
20. The method of claim 11 , wherein the determining an overall rank of the target user includes driving the overall rank of the target user based on content present information between the target user and respective one of the related users.