Relevant secondary-device content generation based on associated internet protocol addressing

1. A method for relevant secondary-device content distribution based on associated internet protocol (IP) addressing, the method including:

identifying at least a portion of an internet protocol (IP) address associated with a computing device;

determining a geographic area corresponding to the at least a portion of the IP address by querying a geolocation database, wherein:

the geolocation database is provided by an advertising exchange service, and

the geographic area is at least partially veiled to protect personal information of users;

obtaining demographic information based on the geographic area, wherein the demographic information is aggregated in an advertising repository;

building a particular household profile of a particular residential address based at least on the demographic information and content served to one or more clients within the particular household;

determining that the computing device is a non-mobile television client;

assigning, by a computer processor, the non-mobile television client to the particular household profile based on the computing device being non-mobile;

receiving a set of content requests from a mobile client device;

determining, for the mobile client device, that a proportion of the content requests associated with the at least a portion of the IP address exceeds a predefined threshold;

assigning, by the computer processor, the mobile client device to the particular household profile based on the proportion of the content requests exceeding the predefined threshold; and

providing relevant content for the mobile client device and the non-mobile television client based on the demographic information.

2. The method of claim 1 , further including:

identifying a set of computing devices associated with the at least a portion of the IP address;

updating, based on content received by the set of computing devices, the particular household profile associated with the at least a portion of the IP address; and

using the particular household profile to select relevant content for at least one of the set of computing devices.

3. The method of claim 2 , further including:

identifying a user profile associated with the computing device; and

supplementing the particular household profile based on the user profile.

4. The method of claim 1 , wherein the relevant content is customized content based on household information associated with the at least a portion of the IP address.

5. The method of claim 4 , wherein the customized content includes a client instruction instructing the computing client to request a tracking pixel from a server.

6. The method of claim 1 , further including determining a location corresponding to the at least a portion of the IP address.

7. The method of claim 6 , wherein the location is at least one selected from a group consisting of a ZIP code associated with the at least a portion of the IP address, a ZIP “plus-four” code associated with the at least a portion of the IP address, and a home address associated with the at least a portion of the IP address.

8. The method of claim 1 , further including:

identifying a user profile associated with the computing device, wherein providing relevant content to the computing device is further based on the user profile.

9. The method of claim 1 , wherein the relevant content includes advertisement content.

10. A system for relevant secondary-device content distribution based on associated internet protocol (IP) addressing, the system including:

a computer processor; and

a content engine executing on said computer processor and configured to:

identify at least a portion of an internet protocol (IP) address associated with a computing device;

determine a geographic area corresponding to the at least a portion of the IP address by querying a geolocation database, wherein:

the geolocation database is provided by an advertising exchange service, and

the geographic area is at least partially veiled to protect personal information of users;

obtain demographic information based on the geographic area, wherein the demographic information is aggregated in an advertising repository;

build a particular household profile of a particular residential address based at least on the demographic information and content served to one or more clients within the particular household;

determine that the computing device is a non-mobile television client;

assign the non-mobile television client to the particular household profile based on the computing device being non-mobile;

receive a set of content requests from a mobile client device;

determine, for the mobile client device, that a proportion of the content requests associated with the at least a portion of the IP address exceeds a predefined threshold;

assign, based on the proportion of the content requests exceeding the predefined threshold, the mobile client device to the particular household profile; and

provide relevant content for the mobile client device and the non-mobile television client based on the demographic information.

11. The system of claim 10 , the content engine further configured to:

identify a set of computing devices associated with the at least a portion of the IP address;

update, based on content received by the set of computing devices, the particular household profile associated with the at least a portion of the IP address; and

use the particular household profile to select relevant content for at least one of the set of computing devices.

12. The system of claim 11 , the content engine further configured to:

identify a user profile associated with the computing device; and

supplement the particular household profile based on the user profile.

13. The system of claim 10 , wherein the relevant content is customized content based on household information associated with the at least a portion of the IP address.

14. The system of claim 13 , wherein the customized content includes a client instruction instructing the computing client to request a tracking pixel from a server.

15. The system of claim 10 , wherein the content engine is further configured to determine a location corresponding to the at least a portion of the IP address, wherein the location is one selected from a group consisting of a ZIP code associated with the at least a portion of the IP address, a ZIP “plus-four” code associated with the at least a portion of the IP address, and a home address associated with the at least a portion of the IP address.

16. The system of claim 10 , wherein the content engine is further configured to:

identify a user profile associated with the computing device, wherein providing relevant content to the computing device is further based on the user profile.

17. The system of claim 10 , wherein the relevant content includes advertisement content.

18. A non-transitory computer-readable storage medium including a set of instructions configured to execute on at least one computer processor and enable the computer processor to:

identify at least a portion of an internet protocol (IP) address associated with a computing device;

determine a geographic area corresponding to the at least a portion of the IP address by querying a geolocation database, wherein:

the geolocation database is provided by an advertising exchange service, and

the geographic area is at least partially veiled to protect personal information of users;

obtain demographic information based on the geographic area, wherein the demographic information is aggregated in an advertising repository;

build a particular household profile of a particular residential address based at least on the demographic information and content served to one or more clients within the particular household;

determine that the computing device is a non-mobile television client;

assign the non-mobile television client to the particular household profile based on the computing device being non-mobile;

receive a set of content requests from a mobile client device;

determine, for the mobile client device, that a proportion of the content requests associated with the at least a portion of the IP address exceeds a predefined threshold;

assign, based on the proportion of the content requests exceeding the predefined threshold, the mobile client device to the particular household profile; and

provide relevant content for the mobile client device and the non-mobile television client based on the demographic information.

19. The non-transitory computer-readable storage medium of claim 18 , wherein the relevant content includes advertisement content.

20. The non-transitory computer-readable storage medium of claim 18 , the set of instructions further configured to enable the computer processor to:

identify a set of computing devices associated with the at least a portion of the IP address;

update, based on content received by the set of computing devices, the particular household profile associated with the at least a portion of the IP address; and

use the particular household profile to select relevant content for at least one of the set of computing devices.