System, method, and computer-readable storage device for providing a buy option in search results when user input is classified as having a purchase intent
Disclosed herein are methods for providing a buy option to search results in a generalized search engine. That one location for a search field can be a website, an application, a search bar in a web browser, etc. Rather than navigating to a website to perform a search in the context of that website, a user can instead navigate to or open a generalized search field. Via the generalized search field, the system can analyze the input from the user and the resulting context. A buy button can be included a search result to the user input in the input search field. Payment for an item can be processing using a payment account registered with the system with delivery coordinated with a separate merchant via an application programming interface.
1. A method comprising:
(1) establishing, from a merchant site, communication between the merchant site and a generalized search entity via a communication interface, wherein the generalized search entity:
A. presents an input field on a user interface of the generalized search entity, wherein the generalized search entity processes data using a generalized search engine that indexes and searches both merchant sites and non-merchant sites;
B. receives, from a user, user input in the input field, wherein the user input is textual;
C. correlates the user input against a product database of products for sale from a merchant to yield a correlation;
D. determines, via a processor, that the user input is associated with one of a search intent and a purchase intent to yield a determination, wherein the determination of whether the user input indicates the purchase intent or search intent is based on the correlation;
E. when the determination indicates the search intent:
presents a search result comprising a non-merchant site;
receives a search interaction associated with the non-merchant site; and
transitions the user to the non-merchant site;
F. when the determination indicates the purchase intent:
presents a purchase-related search result comprising a buy option associated with the user input, the search result comprising an item offered from the merchant site; and
receives a purchase interaction associated with the buy option;
(2) when the determination indicates the purchase intent:
receiving, via the communication interface and at the merchant site, payment information from the generalized search entity, the payment information associated with the purchase interaction for the item; and
processing delivery of the item.
2. The method of claim 1 , wherein the merchant sites and non-merchant sites are websites.
3. The method of claim 1 , wherein the user interface is on a mobile device.
4. The method of claim 1 , wherein when the user input indicates the purchase intent, the generalized search entity processes a payment for the item via stored payment information for the user.
5. The method of claim 4 , wherein receiving the payment information comprises receiving confirmation that the payment for the item has been processed.
6. The method of claim 1 , wherein the communication interface is an application programming interface for managing a purchase and delivery of the item.
7. A system comprising:
a processor; and
a computer-readable storage device storing instructions which, when executed by the processor, cause the processor to perform operations comprising:
(1) establishing, from a merchant site, communication between the merchant site and a generalized search entity via a communication interface, wherein the generalized search entity:
A. presents an input field on user interface of the generalized search entity, wherein the generalized search entity processes data using a generalized search engine that indexes and searches both merchant sites and non-merchant sites;
B. receives, from a user, user input in the input field, wherein the user input is textual;
C. correlates the user input against a product database of products for sale from a merchant to yield a correlation;
D. determines that the use input is associated with one of a search intent and a purchase intent to yield a determination, wherein the determination of whether the user input indicates the purchase intent or search intent is based on the correlation;
E. when the determination indicates the search intent:
presents a search result comprising a non-merchant site;
receives a search interaction associated with the non-merchant site; and
transitions the user to the non-merchant site;
F. when the determination indicates the purchase intent:
presents a purchase-related search result comprising a buy option associated with the user input, the search result comprising an item offered from the merchant site; and
receives a purchase interaction associated with the buy option;
(2) when the determination indicates the purchase intent:
receiving, via the communication interface and at the merchant site, payment information from the generalized search entity, the payment information associated with the purchase interaction for the item; and
processing delivery of the item.
8. The system of claim 7 , wherein the merchant sites and non-merchant sites are websites.
9. The system of claim 7 , wherein the user interface is on a mobile device.
10. The system of claim 7 , wherein when the user input indicates a purchase intent, the generalized search entity processes a payment for the item via stored payment information for the user.
11. The system of claim 10 , wherein receiving the payment information comprises receiving confirmation that the payment for the item has been processed.
12. The system of claim 7 , wherein the communication interface is an application programming interface for managing a purchase and delivery of the item.
13. A non-transitory computer-readable storage device storing instructions which, when executed by a processor, cause the processor to perform operations comprising:
(1) establishing, from a merchant site, communication between the merchant site and a generalized search entity via a communication interface, wherein the generalized search entity:
A. presents an input field on user interface of the generalized search entity, wherein the generalized search entity processes data using a generalized search engine that indexes and searches both merchant sites and non-merchant sites;
B. receives, from a user, user input in the input field, wherein the user input is textual;
C. correlates the user input against a product database of products for sale from a merchant to yield a correlation;
D. determines that the user input is associated with one of a search intent and a purchase intent to yield a determination, wherein the determination of whether the user input indicates the purchase intent or search intent is based on the correlation;
E. when the determination indicates the search intent:
presents a search result comprising a non-merchant site;
receives a search interaction associated with the non-merchant site; and
transitions the user to the non-merchant site;
F. when the determination indicates the purchase intent:
presents a purchase-related search result comprising a buy option associated with the user input, the search result comprising an item offered from the merchant site; and
receives a purchase interaction associated with the buy option;
(2) when the determination indicates the purchase intent:
receiving, via the communication interface and at the merchant site, payment information from the generalized search entity, the payment information associated with the purchase interaction for the item; and
processing delivery of the item.
14. The non-transitory computer-readable storage device of claim 13 , wherein the merchant sites and non-merchant sites are websites.
15. The non-transitory computer-readable storage device of claim 13 , wherein the user interface is on a mobile device.
16. The non-transitory computer-readable storage device of claim 13 , wherein when the user input indicates a purchase intent, the generalized search entity processes a payment for the item via stored payment information for the user.
17. The non-transitory computer-readable storage device of claim 14 , wherein receiving the payment information comprises receiving confirmation that a payment for the item has been processed.
18. The non-transitory computer-readable storage device of claim 13 , wherein the communication interface is an application programming interface for managing a purchase and delivery of the item.