Proxy email server for routing messages

1. A system comprising:

a processor, and a memory including instructions, which when executed by the processor, cause the processor to:

receive, at a proxy email address, an email directed to a user with a proxy email address assigned by the system and with no registered email address;

ascertain whether or not the email contains an action message identifier;

based on the email containing an action message identifier, identify the email as a forward email;

extract text content from the forward email;

generate a short message based on the extracted text content;

select at least one communication channel to send the short message based on an engagement level associated with the at least one communication channel; and

cause presentation of the short message at a mobile device associated with the user via the selected at least one communication channel.

2. The system of claim 1 , further comprising:

generate a uniform resource locator (URL) link based on the extracted text content; and

include a selectable interface representing the URL link in the short message.

3. The system of claim 2 , further comprising:

in response to the selectable interface being selected, launch a window to render the content associated with the URL link.

4. The system of claim 1 , further comprising:

receive a request to initially register using a phone number; and

assign a proxy email address to a member associated with the phone number.

5. The system of claim 1 , wherein the generated short message is further based on the length of the email.

6. The system of claim 1 , wherein the engagement level is determined, using historical information, by calculating a percentage of user interaction with previous short messages sent through the same communication channel.

7. The system of claim 1 , further comprising:

calculate a percentage of user interaction with previous short messages and the at least one communication channel;

determine the percentage of user interaction fails to transgress a threshold; and

select a different communication channel to send the short message.

8. The system of claim 7 , wherein the different communication channel has an engagement level that exceeds the engagement level associated with the at least one communication channel.

9. The system of claim 1 , wherein the at least one communication channel is a push notification, instant messenger, or short message service.

10. A method comprising:

receiving, at a proxy email address, an email directed to a user with a proxy email address assigned by the system and with no registered email address;

ascertaining whether or not the email contains an action message identifier;

based on the email containing an action message identifier, identifying the email as a forward email;

extracting text content from the forward email;

generating a short message based on the extracted text content, the generating being performed by at least one processor of a machine;

selecting at least one communication channel to send the short message based on an engagement level associated with the at least one communication channel; and

causing presentation of the short message at a mobile device associated with the user via the selected at least one communication channel.

11. The method of claim 10 , further comprising:

generating a uniform resource locator (URL) link based on the extracted text content; and

including a selectable interface representing the URL link in the short message.

12. The method of claim 11 , further comprising:

in response to the selectable interface being selected, launching a window to render the content associated with the URL link.

13. The method of claim 10 , further comprising:

receiving a request to initially register using a phone number; and

assigning a proxy email address to a member associated with the phone number.

14. The method of claim 10 , wherein the generated short message is further based on the length of the email.

15. The method of claim 10 , wherein the engagement level is determined, using historical information, by calculating a percentage of user interaction with previous short messages sent through the same communication channel.

16. The method of claim 10 , further comprising:

calculating a percentage of user interaction with previous short messages and the at least one communication channel;

determining the percentage of user interaction fails to transgress a threshold; and

selecting a different communication channel to send the short message.

17. A non-transitory machine-readable medium that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:

receiving, at a proxy email address, an email directed to a user with a proxy email address assigned by the system and with no registered email address;

ascertaining whether or not the email contains an action message identifier;

based on the email containing an action message identifier, identifying the email as a forward email;

extracting text content from the forward email;

generating a short message based on the extracted text content;

selecting at least one communication channel to send the short message based on an engagement level associated with the at least one communication channel; and

causing presentation of the short message at a mobile device associated with the user via the selected at least one communication channel.

18. The machine-readable medium of claim 17 , wherein the operations further comprise:

generating a uniform resource locator (URL) link based on the extracted text content; and

including a selectable interface representing the URL link in the short message.

19. The machine-readable medium of claim 17 , wherein the operations further comprise:

receiving a request to initially register using a phone number; and

assigning a proxy email address to a member associated with the phone number.

20. The machine-readable medium of claim 17 , wherein the operations further comprise:

calculating a percentage of user interaction with previous short messages and the at least one communication channel;

determining the percentage of user interaction fails to transgress a threshold; and

selecting a different communication channel to send the short message.