Suggested content for employee activation
View Patent ↗Techniques for identifying suggested online content for company administrators to broadcast to company employees via an online social networking service are described. According to various embodiments, a plurality of suggested content items are displayed, via an administrator user interface, to a user associated with a company. A user request is then received via the administrator user interface, the request being to broadcast a recommendation to view a specific content item of the suggested content items to one or more employees of the company that are members of an online social networking service. The recommendation to view the specific content item is then broadcast to the employees of the company.
1. A method comprising:
identifying, from a plurality of available content items, a set of suggested content items as being relevant to employees of a company that are members of a first online social networking service, the set of suggested content items being a subset of the plurality of available content items;
displaying, via an administrator user interface for the first online social networking service, the set of suggested content items to a first user associated with the company;
receiving, via the administrator user interface for the first online social networking service, a user request to broadcast a recommendation to view a specific content item of the set of suggested content items to one or more of the employees of the company that are members of the first online social networking service;
broadcasting the recommendation to view the specific content item to the employees of the company, causing the specific content item to be displayed via a user interface of the first online social networking service on mobile devices of the employees, the specific content item displayed along with one or more user interface elements enabling a respective employee to share the specific content item on one or more other social networking services that are different than the first social networking service;
receiving, from a mobile device of a first employee of the employees, a share request to share the specific content item amongst the first employee's connections on a second social networking service that is different than the first social networking service; and
in response to receiving the share request, sharing the specific content item among the first employee's connections on the second online social networking service, the employee's connections on the second online social networking service including at least one user that is not an employee of the company, wherein sharing the specific content item among the first employee's connections on the second online social networking service causes the specific content item to be displayed via a user interface of the second online social networking service on a mobile device of the at least one user.
2. The method of claim 1 , further comprising:
causing, on the mobile device of the first employee, display of a number of engagements with the specific content item shared by the first employee, the engagements including a number of clicks, shares, likes, follows, and comments.
3. The method of claim 1 , wherein the set of suggested content e s are displayed in a content feed in the administrator user interface.
4. The method of claim 1 , further comprising:
displaying, via the administrator user interface, a list of previously broadcasted content items, a number of engagements associated with each of the previously broadcasted content items, number of employee shares associated with each of the previously broadcasted content items, a reach associated with each of previously broadcasted content items, and a share rate associated with each of the previously broadcasted content items.
5. The method of claim 1 , further comprising:
displaying, via the administrator user interface, a leaderboard user interface indicating a list of one or more employees of the company, a number of shares associated with each of the employees in the list, and a reach associated with each of the employees in the list.
6. The method of claim 5 , wherein the reach corresponds to a potential reach value indicating a number of social network connections of the respective employee, or an actual reach value indicating a number of viewers of the content items shared by the respective employee.
7. The method of claim 1 , further comprising:
identifying the set of suggested content items, based on the suggested content items being sourced from web sources or members followed by the user on the first online social networking service.
8. The method of claim 1 , wherein identifying the plurality set of suggested content items is based on engagements with the suggested content items by member connections of the user on the first online social networking service.
9. The method of claim 1 wherein identifying the set of suggested content items is based on engagements with the suggested content items by one or more employees of the company on the first online social networking service.
10. The method of claim 1 , further comprising:
identifying one or more related companies that are related to the company, wherein identifying the set of suggested content items is based on broadcasts of recommendations to view the suggested content items by one or more users associated with the related companies on the first online social networking service.
11. The method of claim 1 , further comprising:
identifying one or more related companies that are related to the company, wherein identifying the set of suggested content items is based on engagements with the suggested content items by one or more employees of the related companies on the first online social networking service.
12. The method of claim 11 , wherein the one or more related companies are identified by determining that the related companies are associated with the same industry attribute on the first online social networking service as the company.
13. The method of claim 11 , wherein the one or more related companies are identified by determining that one or more members of the first online social networking service that are employees of the related companies share member profile attributes with one or more of the employees of the company.
14. The method of claim 11 , wherein the one or more related companies are identified by determining that one or more members of the first online social networking service that are employees of the related companies have a high connection strength with one or more of the employees of the company.
15. The method of claim 1 , further comprising:
identifying attributes of one or more content items that the user has previously broadcasted or previously interacted with; and
identifying the set of suggested content items, based on the suggested content items being associated with the identified attributes.
16. A system comprising:
one or more computer processors; and
one or more computer-readable mediums storing instructions that; when executed by the one or more computer processors, cause the system to perform operations comprising:
identifying, from a plurality of available content items, a set of suggested content items as being relevant to employees of a company that are members of a first online social networking service, the set of suggested content items being a subset of the plurality of available content items;
displaying, via an administrator user interface for the first online social networking service, the set of suggested content items to a first user associated with the company;
receiving, via the administrator user interface for the first online social networking service, a user request to broadcast a recommendation to view a specific content item of the set of suggested content items to one or more of the employees of the company that are members of the first online social networking service;
broadcasting the recommendation to view the specific content item to the employees of the company, causing the specific content item to be displayed via a user interface of the first online social networking service on mobile devices of the employees, the specific content item displayed along with one or more user interface elements enabling a respective employee to share the specific content item on one or more other social networking services that are different than the first social networking service;
receiving, from a mobile device of a first employee of the employees, a share request to share the specific content item amongst the first employee's connections on a second social networking service that is different than the first social networking service; and
in response to receiving the share request, sharing the specific content item among the first employee's connections on the second online social networking service, the employee's connections on the second online social networking service including at least one user that is not an employee of the company, wherein sharing the specific content item among the first employee's connections on the second online social networking service causes the specific content item to be displayed via a user interface of the second online social networking service on a mobile device of the at least one user.
17. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
identifying, from a plurality of available content items, a set of suggested content items as being relevant to employees of a company that are members of a first online social networking service, the set of suggested content items being a subset of the plurality of available content items;
displaying, via an administrator user interface for the first online social networking service, the set of suggested content items to a first user associated with the company;
receiving, via the administrator user interface for the first online social networking service, a user request to broadcast a recommendation to view a specific content item of the set of suggested content items to one or more of the employees of the company that are members of the first online social networking service;
broadcasting the recommendation to view the specific content item to the employees of the company, causing the specific content item to be displayed via a user interface of the first online social networking service on mobile devices of the employees, the specific content item displayed along with one or more user interface elements enabling a respective employee to share the specific content item on one or more other social networking services that are different than the first social networking service;
receiving, from a mobile device of a first employee of the employees, a share request to share the specific content item amongst the first employee's connections on a second social networking service that is different than the first social networking service; and
in response to receiving the share request, sharing the specific content item among the first employee's connections on the second online social networking service, the employee's connections on the second online social networking service including at least one user that is not an employee of the company, wherein sharing the specific content item among the first employee's connections on the second online social networking service causes the specific content item to be displayed via a user interface of the second online social networking service on a mobile device of the at least one user.