Refine route destinations using targeted crowd sourcing

1. A computer implemented method for refining a travel route based on crowd-sourcing, the method comprising:

receiving a first location as a travel destination of a first user;

identifying a set of users that indicated the first location as a travel destination;

determining a first subset of users from the set of users by comparing a first set of attributes associated with the first user and each user from the set of users;

determining a second subset of users from the first subset of users by comparing a second set of attributes associated with the first user and each user from the first subset of users; and

identifying a second location to which the users from the second subset diverged to when traveling to the first location; and

in response, selecting the second location as the travel destination of the first user.

2. The computer implemented method of claim 1 , wherein the first set of attributes comprises identifications of a hotel, a car rental company, an airline company.

3. The computer implemented method of claim 1 , wherein the second set of attributes comprises information about an employer and a job position title.

4. The computer implemented method of claim 3 , wherein the second set of attributes further comprises a club membership and a number of visits to the first location.

5. The computer implemented method of claim 1 further comprising:

assigning each user from the set of users an affinity score corresponding to the first user; and

incrementing the affinity score in response to a matching attribute associated with each user and the first user.

6. The computer implemented method of claim 5 , wherein the affinity score is incremented by a weighted score assigned to the matching attribute.

7. The computer implemented method of claim 5 further comprising, decrementing the affinity score in response to a mismatching attribute associated with each user and the first user.

8. The computer implemented method of claim 5 , wherein the first subset and the second subset of users is determined based on the affinity score of each user from the set of users.

9. The computer implemented method of claim 1 , wherein the second location is a parking place within a predetermined distance from the first location.

10. A system for refining a travel route based on crowd-sourcing, the system comprising:

a memory; and

a processor configured to:

receive a first location as a travel destination of a first user;

identify a set of users scheduled to travel to the first location;

determine a first subset of users from the set of users by comparing a first set of attributes associated with the first user and each user from the set of users;

determine a second subset of users from the first subset of users based on a comparison of a second set of attributes associated with the first user and each user from the first subset of users; and

identify a second location to which the users from the second subset diverged to when traveling to the first location; and

in response, select the second location as the travel destination of the first user.

11. The system of claim 10 , wherein the first set of attributes comprises identifications of a hotel, a car rental company, an airline company.

12. The system of claim 10 , wherein the second set of attributes comprises information about an employer and a job position title.

13. The system of claim 10 , wherein the second location is within a predetermined vicinity of the first location.

14. The system of claim 10 , wherein the processor is further configured to:

assign each user from the set of users an affinity score corresponding to the first user; and

increment the affinity score in response to a matching attribute associated with each user and the first user.

15. The system of claim 14 , wherein the processor is further configured to decrement the affinity score in response to a mismatching attribute associated with each user and the first user.

16. The system of claim 14 , wherein the first subset and the second subset of users is determined based on the affinity score of each user from the set of users.

17. A computer program product for refining a travel route based on crowd-sourcing, the computer product comprising computer readable storage medium, the computer readable storage medium comprising computer executable instructions, wherein the computer readable storage medium comprises instructions to:

receive a first location as a travel destination of a first user;

identify a set of users scheduled to travel to the first location;

determine a first subset of users from the set of users by comparing a first set of attributes associated with the first user and each user from the set of users;

determine a second subset of users from the first subset of users based on a comparison of a second set of attributes associated with the first user and each user from the first subset of users; and

identify a second location to which the users from the second subset diverged to when traveling to the first location; and

in response, select the second location as the travel destination of the first user, wherein the second location is within a predetermined vicinity of the first location.

18. The computer program product of claim 17 , wherein the first set of attributes comprises identifications of a hotel, a car rental company, an airline company.

19. The computer program product of claim 17 , wherein the second set of attributes comprises information about an employer and a job position title.

20. The computer program product of claim 17 , wherein the computer readable storage medium further comprises instructions to:

assign each user from the set of users an affinity score corresponding to the first user;

increment the affinity score in response to a matching attribute associated with each user and the first user; and

decrement the affinity score in response to a mismatching attribute associated with each user and the first user.