Optimizing search engine ranking by recommending content including frequently searched questions
View Patent ↗Systems and method of the present invention provide for one or more server computers configured to receive one or more keywords topically relevant to a content of a web page, request from a search engine a first metric comprising a quantity of times the keywords have appeared in a search query with one or more question keywords during a time period and a second metric comprising a probability of receiving a high rank associated with the one or more keywords and the one or more question keywords, receive, from the search engine, the first metric and the second metric, calculate a keyword effectiveness index from the first metric and the second metric, and generate and transmit to a client computer one or more recommendations to include a high ranked suggested content on the web page according to the keyword effectiveness index.
1. A system, comprising:
a client computer configured to:
receive on behalf of a user, from a user interface element displayed on an electronic form, at least one keyword describing a web page selected to be optimized for a high search engine rank; and
display a notification recommending that the user create an optimized content for the web page comprising a searched question and an answer to the searched question;
a first server computer operated by a search engine, the first server computer running an application programming interface (API);
a processor executing instructions causing a second server computer to:
receive, from the user interface element displayed on the electronic form, the at least one keyword;
transmit a remote procedure call (RPC) to the API, the RPC comprising the at least one keyword and at least one question keyword comprising what, who, when, why or how;
receive, from the API in response to the RPC, a plurality of searched questions comprising the at least one keyword and the at least one question keyword, and for each one of the plurality of searched questions:
a usage metric defining a number of times the at least one searched question appeared in a search performed by the search engine during a day, a week, a month, or a year; and
a competition metric based on a total number of websites optimized for the search engine and including each of the plurality of searched questions;
calculate a recommendation score for each of the plurality of searched questions;
generate the notification recommending the one of the plurality of searched questions associated with a highest recommendation score;
identify, within the content of the selected web page, a plurality of words;
generate a running count of each of the plurality of words;
determine a percentage of each of the plurality of words as compared to the total number of words within the content;
assign an optimal keyword density within the content;
display a font color or graphic indicating if the percentage of each of the plurality of words is greater or less than the optimal keyword density; and
transmit the notification to the client computer for display on a user interface.
2. The system of claim 1 , wherein the recommendation score is calculated by subtracting the competition metric from 1 and multiplying the difference by the usage metric.
3. The system of claim 1 , wherein the instructions cause the second server computer to:
receive, from the electronic form, a request to store the one of the plurality of searched strings associated with a highest recommendation score in data storage; and
store the one of the plurality of searched strings associated with a highest recommendation score in data storage.
4. The system of claim 1 , wherein the notification further comprises a plurality of font colors or graphics representing a degree of recommendation for the recommendation score, wherein:
a first font color or graphic indicates a favorable recommendation score;
a second font color or graphic indicates a non-favorable recommendation score; and
a third font color or graphic indicates a neutral recommendation score.
5. The system of claim 1 , wherein the instructions cause the second server computer to:
receive, from the electronic form, a uniform resource locator (URL) for at least one web page;
identify, within the content of the at least one web page, a plurality of words;
determine a total number of each of the plurality of words;
display, on a user interface on the client computer, a list of each of the plurality of words, ranked according to a highest total number.
6. A system, comprising a processor executing instructions causing a server computer to:
receive, from a user interface element displayed on an electronic form, at least one keyword describing a web page;
transmit, to an application programming interface (API) operated by a search engine, a request comprising the at least one keyword;
receive, from the API in response to the request, a plurality of searched strings related to the at least one keyword, and for each one of the plurality of searched strings:
a usage metric defining a number of times each of the plurality of searched strings appeared in a search performed by the search engine during a time interval; and
a competition metric based on a total number of websites optimized for the search engine and including each of the plurality of searched strings;
calculate a recommendation score for each of the plurality of searched strings;
generate a notification to be displayed on a client computer, the notification recommending that the user create an optimized content for the web page comprising the one of the plurality of searched string associated with a highest recommendation score;
identify, within the content of the selected web page, a plurality of words;
generate a running count of each of the plurality of words;
determine a percentage of each of the plurality of words as compared to the total number of words within the content;
assign an optimal keyword density within the content;
display a content color or graphic indicating if the percentage of each of the plurality of words is greater or less than the optimal keyword density; and
transmit the notification to a client computer for display on a user interface.
7. The system of claim 6 , wherein:
the request further comprises at least one question keyword comprising what, who, when, why or how; and
the plurality of searched strings comprises a plurality of searched questions.
8. The system of claim 6 , wherein the recommendation score is calculated by subtracting the competition metric from 1 and multiplying the difference by the usage metric.
9. The system of claim 6 , wherein the instructions cause the server computer to:
receive, from the electronic form, a request to store the one of the plurality of searched strings associated with a highest recommendation score in data storage; and
store the one of the plurality of searched strings associated with a highest recommendation score in data storage.
10. The system of claim 6 , wherein the notification further comprises a plurality of content colors or graphics representing a degree of recommendation for the recommendation score, wherein:
a first content color or graphic indicates a favorable recommendation score;
a second content color or graphic indicates a non-favorable recommendation score; and
a third content color or graphic indicates a neutral recommendation score.
11. The system of claim 6 , wherein the instructions cause the server computer to:
receive, from the electronic form, a uniform resource locator (URL) for at least one web page;
identify, within the content of the at least one web page, a plurality of words;
determine a total number of each of the plurality of words;
display, on a user interface on the client computer, a list of each of the plurality of words, ranked according to a highest total number.
12. A method, comprising:
receiving, by a server computer coupled to a network, from a user interface element displayed on an electronic form, at least one keyword describing a web page;
transmitting, by the server computer, to an application programming interface (API) operated by a search engine, a request comprising the at least one keyword;
receiving, by the server computer, from the API in response to the request, a plurality of searched strings related to the at least one keyword, and for each one of the plurality of searched strings:
a usage metric defining a number of times each of the plurality of searched strings appeared in a search performed by the search engine during a time interval; and
a competition metric based on a total number of websites optimized for the search engine and including each of the plurality of searched strings;
calculating, by the server computer, a recommendation score for each of the plurality of searched strings;
generating, by the server computer, a notification to be displayed on a client computer, the notification recommending that the user create an optimized content for the web page comprising the one of the plurality of searched string associated with a highest recommendation score;
identifying, by the server computer, within the content of the selected web page, a plurality of words;
generating, by the server computer, a running count of each of the plurality of words;
determining, by the server computer, a percentage of each of the plurality of words as compared to the total number of words within the content;
assigning, by the server computer, an optimal keyword density within the content;
displaying, by the server computer, a content color or graphic indicating if the percentage of each of the plurality of words is greater or less than the optimal keyword density; and
transmitting, by the server computer, the notification to a client computer for display on a user interface.
13. The method of claim 12 , wherein:
the request further comprises at least one question keyword comprising what, who, when, why or how; and
the plurality of searched strings comprises a plurality of searched questions.
14. The method of claim 12 , wherein the recommendation score is calculated by subtracting the competition metric from 15 and multiplying the difference by the usage metric.
15. The method of claim 12 , further comprising the steps of:
receiving, by the server computer, from the electronic form, a request to store the one of the plurality of searched strings associated with a highest recommendation score in data storage; and
storing, by the server computer, the one of the plurality of searched strings associated with a highest recommendation score in data storage.
16. The method of claim 12 , wherein the notification further comprises a plurality of content colors or graphics representing a degree of recommendation for the recommendation score, wherein:
a first content color or graphic indicates a favorable recommendation score;
a second content color or graphic indicates a non-favorable recommendation score; and
a third content color or graphic indicates a neutral recommendation score.
17. The method of claim 12 , further comprising the steps of:
receiving, by the server computer, from the electronic form, a uniform resource locator (URL) for at least one web page;
identifying, by the server computer, within the content of the at least one web page, a plurality of words;
determining, by the server computer, a total number of each of the plurality of words;
displaying, by the server computer, on a user interface on the client computer, a list of each of the plurality of words, ranked according to a highest total number.