IP Library Patent Application 14951208
Patent Application
App. No. 14/951,208

RECOMMENDING MARKETING STRATEGIES FROM CONTACT DATA

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Quick Facts
Patent No.
US None
App. No.
14/951,208
Abstract

Systems and methods of the present invention provide for one or more server computers communicatively coupled to a network and configured to: receive, from a contact list app running on a mobile device determined to be operating in a business mode, at least one incoming contact data correlated with the contact list; display, on the mobile device, a request for, and a confirmation that the incoming contact data is a business-related contact data; display, on the mobile device, a request for and confirmation that the incoming contact data is a business-related contact data; generate a marketing strategy specific to the incoming contact data; and transmit the marketing strategy to the mobile device for display

Claims (72)

1 . A system, comprising:

a mobile device coupled to a network and running a contact list software;

a database coupled to a network and storing:

at least one contact data record comprising a contact stored within the contact list software, the at least one contact data record further comprising a name, an address, a phone number or an email address;

at least one data marketing strategy data record defining at least one strategy to promote Internet traffic to a website operated by an operator of the mobile device;

at least one processor executing instructions on a computing device, the instructions causing the computing device to:

determine that the mobile device is operating in a business-related operating mode;

receive, from the mobile device: a user location at the address; a phone call from the phone number; or an email from the email address;

transmit a user interface notification displayed on the mobile device encoding a request for a confirmation that the contact is a business-related contact;

receive a transmission encoding the confirmation that the contact is a business-related contact;

generate at least one marketing strategy specific to the contact; and

transmit the at least one marketing strategy to the mobile device for display.

2 . The system of claim 1 , wherein the at least one contact data record is ranked according to a most frequently occurring contact data in the database, the most frequently occurring contact data comprising any combination of:

a plurality of incoming or outgoing phone calls via a phone software on the mobile device from the contact to a user;

a plurality of incoming or outgoing emails received via an email software on the mobile device from the contact to the user; or

a plurality of calendar events stored in a calendar software on the mobile device, the plurality of calendar events including the most frequently occurring contact.

3 . The system of claim 1 , wherein the instructions cause the computing device to:

generate a user interface for display on the mobile device comprising a list of most frequently occurring contacts ranked according to a most frequently occurring contact data; and for each of the most frequently occurring contacts, the at least one marketing strategy.

4 . The system of claim 1 , wherein the at least one marketing strategy comprises:

receiving an electronic testimonial from the contact to be posted on the website and comprising a photograph received from a camera software and an audio testimonial from an audio recording software on the mobile device; and

requesting a positive feedback on a social media account for an operator of the mobile device in exchange for a coupon to be redeemed on the website; and

automatically generating a social media promotion within the social media account during a period with no appointments on a calendar software running on the mobile device.

5 . The system of claim 1 , wherein the instructions cause the computing device to perform a website conversion tracking comprising:

identifying a phone number dialed to connect to a phone software running on the mobile device;

determine that the phone number is listed on a website operated by a user of the mobile device;

identify at least one change to the website while the phone number was listed on the website; and

identify a total of all calls received while the phone number was listed on the website.

6 . A system, comprising:

at least one processor executing instructions on a computing device coupled to a network, the instructions causing the computing device to:

determine that a mobile device coupled to the network is operating in a business-related operating mode;

receive, from a mobile device coupled to a network and running a contact list software comprising a contact list, at least one incoming contact data correlated with the contact list;

transmit a user interface notification displayed on the mobile device encoding a request for a confirmation that the at least one incoming contact data is a business-related contact data;

receive a transmission encoding the confirmation that the at least one incoming contact data is a business-related contact data;

generate at least one marketing strategy specific to the at least one incoming contact data; and

transmit the at least one marketing strategy to the mobile device for display.

7 . The system of claim 6 , further comprising a database wherein at least one contact data record is ranked according to a most frequently occurring contact data in the database, the most frequently occurring contact data comprising any combination of:

a plurality of incoming or outgoing phone calls via a phone software on the mobile device from a contact within the contact list to a user;

a plurality of incoming or outgoing emails received via an email software on the mobile device from the contact to the user; or

a plurality of calendar events stored in a calendar software on the mobile device, the plurality of calendar events including the most frequently occurring contact.

8 . The system of claim 6 , wherein the instructions cause the computing device to:

generate a user interface for display on the mobile device comprising a list of most frequently occurring contacts ranked according to a most frequently occurring contact data; and for each of the most frequently occurring contacts, the at least one marketing strategy.

9 . The system of claim 6 , wherein the at least one marketing strategy comprises:

receiving an electronic testimonial from a contact within the contact list to be posted on the website and comprising a photograph received from a camera software and an audio testimonial from an audio recording software on the mobile device; and

requesting a positive feedback on a social media account for an operator of the mobile device in exchange for a coupon to be redeemed on a website; and

automatically generating a social media promotion within the social media account during a period with no appointments on a calendar software running on the mobile device.

10 . The system of claim 6 , wherein the instructions cause the computing device to perform a website conversion tracking comprising:

identifying a phone number dialed to connect to a phone software running on the mobile device;

determining that the phone number is listed on a website operated by a user of the mobile device;

identifying at least one change to the website while the phone number was listed on the website; and

identifying a total of all calls received while the phone number was listed on the website.

11 . A method, comprising:

determining, by a computing device coupled to a network, that a mobile device coupled to the network and running a contact list software comprising a contact list is operating in a business-related operating mode;

receiving, by the computing device from the mobile device, at least one incoming contact data correlated with the contact list;

transmitting, by the computing device, a user interface notification displayed on the mobile device encoding a request for a confirmation that the at least one incoming contact data is a business-related contact data;

receiving, by the computing device, a transmission encoding the confirmation that the at least one incoming contact data is a business-related contact data;

generating, by the computing device, at least one marketing strategy specific to the at least one incoming contact data; and

transmitting, by the computing device, the at least one marketing strategy to the mobile device for display.

12 . The method of claim 11 , further comprising a database wherein at least one contact data record is ranked according to a most frequently occurring contact data in the database, the most frequently occurring contact data comprising any combination of:

a plurality of incoming or outgoing phone calls via a phone software on the mobile device from a contact within the contact list to a user;

a plurality of incoming or outgoing emails received via an email software on the mobile device from the contact to the user; or

a plurality of calendar events stored in a calendar software on the mobile device, the plurality of calendar events including the most frequently occurring contact.

13 . The method of claim 11 further comprising generating, by the computing device, a user interface for display on the mobile device comprising a list of most frequently occurring contacts ranked according to a most frequently occurring contact data; and for each of the most frequently occurring contacts, the at least one marketing strategy.

14 . The method of claim 11 , wherein the at least one marketing strategy comprises:

receiving an electronic testimonial from a contact within the contact list to be posted on the website and comprising a photograph received from a camera software and an audio testimonial from an audio recording software on the mobile device; and

requesting a positive feedback on a social media account for an operator of the mobile device in exchange for a coupon to be redeemed on a website; and

automatically generating a social media promotion within the social media account during a period with no appointments on a calendar software running on the mobile device.

15 . The method of claim 11 , further comprising:

performing, by the computing device, a website conversion tracking comprising:

identifying a phone number dialed to connect to a phone software running on the mobile device;

determining that the phone number is listed on a website operated by a user of the mobile device;

identifying at least one change to the website while the phone number was listed on the website; and

identifying a total of all calls received while the phone number was listed on the website.

Assignments (2)
SECURITY AGREEMENT Recorded Feb 17, 2023
From: GO DADDY OPERATING COMPANY, LLC; GD FINANCE CO, LLC; GODADDY MEDIA TEMPLE INC.; GODADDY.COM, LLC; LANTIRN INCORPORATED; POYNT, LLC
To: ROYAL BANK OF CANADA
Reel/Frame 062782/0489 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 24, 2015
From: BERK, JOSH; TSAI, JUSTIN
To: GO DADDY OPERATING COMPANY, LLC
Reel/Frame 037136/0036 →