Systems and methods for online data-linked telecommunications decisions and distribution

1. A computer-implemented method for online data-linked telecommunications decisioning and distribution, the method comprising:

receiving, over an electronic network, call data relating to a telephone call from a telephone device of a user to an interactive voice response (“IVR”) system, the call data including a telephone number of the telephone device of the user;

accessing, by at least one processor, a database storing correlated call data and user data;

retrieving, by the at least one processor, correlated call data and user data based on the telephone number of the call data;

determining, by the at least one processor, a confidence score defining a confidence that the received call data relates to the retrieved correlated call data and user data;

correlating, by the at least one processor, the received call data with retrieved call data and user data when the confidence score is greater than a threshold value;

determining, by the at least one processor, an IVR response to present to the user via the IVR system, based on the correlated call data and user data; and

transmitting, over the electronic network, the determined IVR response to the IVR system for presentation to the telephone device of the user.

2. The method according to claim 1 , further comprising:

receiving, over the electronic network, user data relating to interactions by a computing device of the user with a publisher server, the user data including a user identifier of the user.

3. The method according to claim 2 , further comprising:

accessing, by at least one processor, the database storing correlated call data and user data;

retrieving, by the at least one processor, correlated call data and user data based on the user identifier of the user data; and

correlating, by the at least one processor, the received user data with retrieved call data and user data.

4. The method according to claim 1 , wherein the call data includes at least one of call metadata, a telephone number dialed, a call time, a call date, a length of the phone call, responses by the user to the IVR system, and data related to the user calling.

5. The method according to claim 1 , further comprising:

receiving, over the electronic network, updated call data relating to the telephone call from the telephone device of the user to the IVR system; and

correlating, by the at least one processor, the updated call data with retrieved call data and user data.

6. The method according to claim 5 , further comprising:

determining, by the at least one processor, an updated IVR response to present to the user via the IVR system, based on the correlated updated call data and user data; and

transmitting, over the electronic network, the determined updated IVR response to the IVR system for presentation to the telephone device of the user.

7. The method according to claim 1 , wherein the IVR response includes at least one of content and an advertisement to be presented to the user, the at least one of content and advertisement based on the correlated call data and user data.

8. A system for online data-linked telecommunications decisioning and distribution, the system including:

a data storage device that stores instructions system for online data-linked telecommunications decisioning and distribution; and

a processor configured to execute the instructions to perform a method including:

receiving, over an electronic network, call data relating to a telephone call from a telephone device of a user to an interactive voice response (“IVR”) system, the call data including a telephone number of the telephone device of the user;

accessing a database storing correlated call data and user data;

retrieving correlated call data and user data based on the telephone number of the call data;

determining a confidence score defining a confidence that the received call data relates to the retrieved correlated call data and user data;

correlating the received call data with retrieved call data and user data when the confidence score is greater than a threshold value;

determining an IVR response to present to the user via the IVR system, based on the correlated call data and user data; and

transmitting, over the electronic network, the determined IVR response to the IVR system for presentation to the telephone device of the user.

9. The system according to claim 8 , wherein the processor is further configured to execute the instructions to perform the method including:

receiving, over the electronic network, user data relating to interactions by a computing device of the user with a publisher server, the user data including a user identifier of the user.

10. The system according to claim 9 , wherein the processor is further configured to execute the instructions to perform the method including:

accessing the database storing correlated call data and user data;

retrieving correlated call data and user data based on the user identifier of the user data; and

correlating the received user data with retrieved call data and user data.

11. The system according to claim 8 , wherein the call data includes at least one of call metadata, a telephone number dialed, a call time, a call date, a length of the phone call, responses by the user to the IVR system, and data related to the user calling.

12. The system according to claim 8 , wherein the processor is further configured to execute the instructions to perform the method including:

receiving, over the electronic network, updated call data relating to the telephone call from the telephone device of the user to the IVR system; and

correlating, by the at least one processor, the updated call data with retrieved call data and user data.

13. The system according to claim 12 , wherein the processor is further configured to execute the instructions to perform the method including:

determining, by the at least one processor, an updated IVR response to present to the user via the IVR system, based on the correlated updated call data and user data; and

transmitting, over the electronic network, the determined updated IVR response to the IVR system for presentation to the telephone device of the user.

14. The system according to claim 8 , wherein the IVR response includes at least one of content and an advertisement to be presented to the user, the at least one of content and advertisement based on the correlated call data and user data.

15. A non-transitory computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for online data-linked telecommunications decisioning and distribution, the method including:

receiving, over an electronic network, call data relating to a telephone call from a telephone device of a user to an interactive voice response (“IVR”) system, the call data including a telephone number of the telephone device of the user;

accessing, by at least one processor, a database storing correlated call data and user data;

retrieving, by the at least one processor, correlated call data and user data based on the telephone number of the call data;

determining, by the at least one processor, a confidence score defining a confidence that the received call data relates to the retrieved correlated call data and user data;

correlating, by the at least one processor, the received call data with retrieved call data and user data when the confidence score is greater than a threshold value;

determining, by the at least one processor, an IVR response to present to the user via the IVR system, based on the correlated call data and user data; and

transmitting, over the electronic network, the determined IVR response to the IVR system for presentation to the telephone device of the user.

16. The computer-readable medium according to claim 15 , further comprising:

receiving, over the electronic network, user data relating to interactions by a computing device of the user with a publisher server, the user data including a user identifier of the user.

17. The computer-readable medium according to claim 16 , further comprising:

accessing, by at least one processor, the database storing correlated call data and user data;

retrieving, by the at least one processor, correlated call data and user data based on the user identifier of the user data; and

correlating, by the at least one processor, the received user data with retrieved call data and user data.

18. The computer-readable medium according to claim 15 , wherein the call data includes at least one of call metadata, a telephone number dialed, a call time, a call date, a length of the phone call, responses by the user to the IVR system, and data related to the user calling.

19. The computer-readable medium according to claim 15 , further comprising:

receiving, over the electronic network, updated call data relating to the telephone call from the telephone device of the user to the IVR system; and

correlating, by the at least one processor, the updated call data with retrieved call data and user data.

20. The computer-readable medium according to claim 19 , further comprising:

determining, by the at least one processor, an updated IVR response to present to the user via the IVR system, based on the correlated updated call data and user data; and

transmitting, over the electronic network, the determined updated IVR response to the IVR system for presentation to the telephone device of the user.