SYSTEMS AND METHODS FOR TRACKING CONSUMER SPEND BEHAVIORS

1 . A categorized consumer expenditure tracking method, the method comprising:

receiving, by an expenditure tracking server, first payment transaction data, the first payment transaction data based on a first purchase transaction initiated by a consumer at a first merchant using a first payment vehicle, wherein the first merchant is a member of a category;

receiving, by the expenditure tracking server, second payment transaction data, the second payment transaction data based on a second purchase transaction initiated by the consumer at a second merchant using the first payment vehicle, wherein the second merchant is a member of the category; and

based on the first and second payment transaction data, determining a spending behavior of the consumer in the category, wherein the category is further based on a geographical location of the first merchant and a geographical location of the second merchant, and wherein the spending behavior includes transaction data satisfying a temporal parameter.

2 . The method of claim 1 , wherein the temporal parameter is a time window and the first and second payment transactions are determined by the expenditure tracking server to be initiated within the time window.

3 . The method of claim 2 , wherein the geographic location of the first merchant and the geographic location of the second are geographically proximate to a geographic location of a venue.

4 . The method of claim 2 , wherein the time window is based on an event at the venue.

5 . The method of claim 1 , wherein the consumer is a first consumer, and further comprising:

receiving, by the expenditure tracking server, third payment transaction data, the third payment transaction data based on a third purchase transaction initiated by a second consumer at a third merchant using a second payment vehicle, wherein the third merchant is a member of the category;

receiving, by the expenditure tracking server, fourth payment transaction data, the fourth payment transaction data based on a fourth purchase transaction initiated by the second consumer at a fourth merchant using the second payment vehicle, wherein the fourth merchant is not a member of the category; and

based on the first, second, and third payment transaction data, determining spending behaviors of the first and second consumers in the category, wherein the first and second consumers are identified by the expenditure tracking server as associated consumers.

6 . The method of claim 5 , wherein the first payment vehicle is issued to the first consumer, the second payment vehicle is issued to the second consumer, and the first and second consumers are within a household.

7 . The method of claim 1 , wherein determining the spending behavior of the consumer in the category comprises modeling a segment of consumers and the consumer is a member of the segment of consumers.

8 . The method of claim 1 , wherein the first payment transaction data comprises first basket data and the second payment transaction data comprises second basket data and determining the spending behavior of the consumer in the category is based on the first basket data and the second basket data.

9 . The method of claim 8 , wherein the first basket data is first stock keeping unit (SKU) data and the first basket data is second SKU data.

10 . The method of claim 9 , wherein determining the spending behavior identifies a percentage of spend at the first merchant based on an aggregate spend at the first merchant and the second merchant, and wherein the percentage of spend is further based on the first and second SKU data.

11 . A computer-based method, the method performed by an expenditure tracking server comprising instructions stored in a memory, which when executed by a processor of the expenditure tracking server, cause the expenditure tracking server to perform the method comprising:

receiving parameters for a payment expenditure category, wherein the parameters comprise a geographic parameter and a temporal parameter;

receiving payment transaction data from each of a plurality of merchants, wherein the payment transaction data from each of the plurality of merchants identifies a payment vehicle of a consumer, a merchant identifier, and a timestamp; and

when the payment transaction data satisfies the parameters of the payment expenditure category, determine a spending behavior of the consumer in the payment expenditure category based on the payment transaction data satisfying the parameters.

12 . The computer-based method of claim 11 , wherein the temporal parameter is a time window and wherein the timestamp of the payment transaction data is used to determine whether the payment transaction occurred within the time window.

13 . The computer-based method of claim 11 , wherein the geographic parameter is a geographic area in which a subset of the plurality of merchants are located.

14 . The computer-based method of claim 11 , wherein the geographic parameter identifies a geographic area proximate to a point of interest.

15 . The computer-based method of claim 14 , wherein the determining spending behavior of the consumer in the payment expenditure category comprises identifying payment transactions occurring in the geographic area proximate to the point of interest and within a time window.

16 . A system for consumer spend tracking, the system comprising:

an expenditure tracking server comprising one or more processors and a non-transitory computer readable medium having instructions stored thereon which when executed by at least one of the one or more processors cause the expenditure tracking server to:

receive first payment transaction data, the first payment transaction data based on a first purchase transaction initiated by a consumer at a first merchant using a first payment vehicle, wherein the first merchant is a member of a category;

receive second payment transaction data, the second payment transaction data based on a second purchase transaction initiated by the consumer at a second merchant using the first payment vehicle, wherein the second merchant is a member of the category; and

based on the first and second payment transaction data, determine a spending behavior of the consumer in the category, wherein the category is based on a geographical location of the first merchant and a geographical location of the second merchant and the spending behavior is based on transaction data satisfying a temporal parameter.

17 . The system of claim 16 , wherein the temporal parameter is a time window and the first and second payment transactions are determined by the expenditure tracking server to be initiated within the time window.

18 . The system of claim 17 , wherein the geographic location of the first merchant and the geographic location of the second are geographically proximate to a geographic location of a point of interest.

19 . The system of claim 18 , wherein the time window is based on an event at the venue.

20 . The system of claim 1 , wherein the consumer is a first consumer and the instructions further cause the expenditure tracking server to:

receive third payment transaction data, the third payment transaction data based on a third purchase transaction initiated by a second consumer at a third merchant using a second payment vehicle, wherein the third merchant is a member of the category;

receive fourth payment transaction data, the fourth payment transaction data based on a fourth purchase transaction initiated by the second consumer at a fourth merchant using the second payment vehicle, wherein the fourth merchant is a member of the category;

based on the first, second, and third payment transaction data, determining spending behaviors of the first and second consumers in the category, wherein the first and second consumers are identified by the expenditure tracking server as associated consumers; and

wherein the first payment vehicle is issued to the first consumer, the second payment vehicle is issued to the second consumer, and the first and second consumers are within a household.