Technologies for enhanced credit transactions

1. A method for enhancing credit transactions, the method comprising:

receiving, by a point of sale computing system, payment vehicle data for a credit transaction associated with a purchase event and a loyalty identifier, the payment vehicle data corresponding to a payment vehicle tendered for the credit transaction;

determining, by the point of sale computing system, whether the credit transaction is an alternate routing candidate based at least in part on the received payment vehicle data;

in response to a determination that the credit transaction is not an alternate routing candidate:

transmitting, by the point of sale computing system, an authorization request message for the credit transaction to an issuer computing system via a payment vehicle network, the issuer computing system being associated with the payment vehicle tendered for the credit transaction, and receiving, by the point of sale computing system, an authorization response message from the issuer computing system via the payment vehicle network;

in response to a determination that the credit transaction is an alternate routing candidate:

generating, by the point of sale computing system, a authorization request message formatted as an enhanced data message comprising the loyalty identifier, the authorization request message requesting authorization for the credit transaction to the issuer computing system via a private communications network different from the payment vehicle network, and receiving, by the point of sale computing system, the authorization response message from the issuer computing system via the private communications network; and

finalizing, by the point of sale computing system, the credit transaction associated with the purchase event and the loyalty identifier based on the authorization response message.

2. The method of claim 1 , further comprising:

receiving, by the point of sale computing system and prior to receiving the authorization response message from the issuer computing system via the private communications network, a response request message from the issuer computing system via the private communications network;

receiving, by the point of sale computing system, response data in response to receipt of the response request message from the issuer computing system;

transmitting, by the point of sale computing system, the response data to the Issuer computing system via the private communications network; and

wherein receiving the authorization response message from the issuer computing system via the private communications network comprises receiving the authorization response message from the issuer computing system via the private communications network subsequent to transmitting the response data.

3. The method of claim 2 , further comprising presenting, by the point of sale computing system, the response request message received from the issuer computing system via the private communications network.

4. The method of claim 2 , wherein the response request message received from the issuer computing system comprises at least one of a financing offer for the credit transaction, a credit line increase offer, a discount offer, a balance transfer request, a new account offer, an interest rate acknowledgement, or electronic terms and conditions for acceptance.

5. The method of claim 1 , wherein the private communications network is a PIN debit network and the payment vehicle network is a payment card network.

6. The method of claim 1 , wherein the private communications network is a communications channel out-of-band from the payment vehicle network.

7. A system for enhanced credit transactions, the system comprising:

a point of sale computing device comprising a processor executing instructions stored in memory, wherein the instructions cause the processor to:

receive payment vehicle data for a credit transaction associated with a purchase event and a loyalty identifier, the payment vehicle data corresponding to a payment vehicle tendered for the credit transaction;

determine whether the credit transaction is an alternate routing candidate based at least in part on the received payment vehicle data;

in response to a determination that the credit transaction is not an alternate routing candidate (i) transmit an authorization request message for the credit transaction to an issuer computing device via payment vehicle network a, the issuer computing device is associated with the payment vehicle tendered for the credit transaction, and (ii) receive an authorization response message from the issuer computing device via the payment vehicle network;

in response to a determination that the credit transaction is an alternate routing candidate (i) transmit the authorization request message formatted as an enhanced data message comprising the loyalty identifier, the authorization request message requesting authorization for the credit transaction to the issuer computing device via a private communications network different from the payment vehicle network, and (ii) receive the authorization response message from the issuer computing device via the private communications network; and

finalize the credit transaction associated with the purchase event and the loyalty identifier based on the authorization response message.

8. The system of claim 7 , wherein the instructions further cause the processor of the point of sale computing system to:

receive, prior to receipt of the authorization response message from the issuer computing device via the private communications network, a response request message from the issuer computing device via the private communications network;

receive response data in response to receipt of the response request message from the issuer computing device;

transmit the response data to the issuer computing device via the private communications network; and

wherein to receive the authorization response message from the issuer computing device via the private communications network comprises to receive the authorization response message from the issuer computing device via the private communications network subsequent to transmission of the response data.

9. The system of claim 8 , wherein the instructions further cause the processor of the point of sale computing device to present the response request message received from the issuer computing device via the private communications network.

10. The system of claim 8 , wherein the response request message received from the issuer computing device comprises at least one of a financing offer for the credit transaction, a credit line increase offer, a discount offer, a balance transfer request, a new account offer, an interest rate acknowledgement, or electronic terms and conditions for acceptance.

11. The system of claim 7 , wherein the private communications network is a PIN debit network and the payment vehicle network is a payment card network.

12. The system of claim 7 , wherein the private communications network is a communications channel out-of-band from the payment vehicle network.

13. A method for enhancing credit transactions, the method comprising:

determining, by an issuer computing system, whether an authorization request message received from a point of sale computing device is received via a payment vehicle network or a private communications network, the authorization request message corresponding to a credit transaction associated with a purchase event and a loyalty identifier, and the payment vehicle network being different from the private communications network;

in response to a determination that the authorization request message is received from the point of sale computing device via the payment vehicle network:

generating, by the issuer computing system, an authorization response message for the credit transaction based at least in part on the authorization request message received from the point of sale computing system via the payment vehicle network, and transmitting, by issuer computing system, the authorization response message for the credit transaction to the point of sale computing device via the payment vehicle network; and

in response to a determination that the authorization request message is received from the point of sale computing device via the private communications network:

generating, by the issuer computing system, an authorization response message formatted as an enhanced data message comprising the loyalty identifier, the authorization request message requesting authorization for the credit transaction based at least in part on the authorization request message and the loyalty identifier received from the point of sale computing system via the private communications network, and

transmitting, by issuer computing system, the authorization response message for the credit transaction to the point of sale computing device via the private communications network.

14. The method of claim 13 , further comprising:

determining, by the issuer computing system, whether consumer response data is required to process the authorization request message received from the point of sale computing device via the private communications network;

transmitting, by the issuer computing system, a response request message to the point of sale computing system via the private communications network;

receiving, by the issuer computing system, response data from the point of sale computing system via the private communications network;

processing, by the issuer computing system, the response data received from the point of sale computing system;

wherein generating the authorization response message for the credit transaction comprises generating the authorization response message for the credit transaction based at least in part on the authorization request message and the response received from the point of sale computing system via the private communications network; and

wherein transmitting the authorization response message to the point of sale computing system via the private communications network comprises transmitting the authorization response message to the point of sale computing system via the private communications network comprises subsequent to processing the response data received from the point of sale computing system.

15. The method of claim 14 , wherein the response request message transmitted to the point of sale computing system comprises at least one of a financing offer for the credit transaction, a credit line increase offer, a discount offer, a balance transfer request, a new account offer, an interest rate acknowledgement, or electronic terms and conditions for acceptance.

16. The method of claim 13 , wherein the private communications network is a PIN debit network and the payment vehicle network is a payment card network.

17. The method of claim 13 , wherein the private communications network is a communications channel out-of-band from the payment vehicle network.

18. A system for enhanced credit transactions, the system comprising:

an issuer computing device comprising a processor executing instructions stored in memory, wherein the instructions cause the processor to:

determine whether an authorization request message received from a point of sale computing device is received via a payment vehicle network or a private communications network, the authorization request message corresponding to a credit transaction associated with a purchase event and a loyalty identifier, and the payment vehicle network being different from the private communications network;

in response to a determination that the authorization request message is received from the point of sale computing device via the payment vehicle network (i) generate an authorization response message for the credit transaction based at least in part on the authorization request message received from the point of sale computing device via the payment vehicle network, and (ii) transmit the authorization response message for the credit transaction to the point of sale computing device via the payment vehicle network; and

in response to a determination that the authorization request message is received from the point of sale computing device via the private communications network (i) generate an authorization response message formatted as an enhanced data message comprising the loyalty identifier, the authorization request message requesting authorization for the credit transaction based at least in part on the authorization request message and the loyalty identifier received from the point of sale computing device via the private communications network, and (ii) transmit the authorization response message for the credit transaction to the point of sale computing device via the private communications network.

19. The system of claim 18 , wherein the instructions further cause the processor of the issuer computing device to:

determine whether consumer response data is required to process the authorization request message received from the point of sale computing device via the private communications network;

transmit a response request message to the point of sale computing device via the private communications network;

receive response data from the point of sale computing device via the private communications network;

process the response data received from the point of sale computing device;

wherein to generate the authorization response message for the credit transaction comprises to generate the authorization response message for the credit transaction based at least in part on the authorization request message and the response received from the point of sale computing device via the private communications network; and

wherein to transmit the authorization response message to the point of sale computing device via the private communications network comprises to transmit the authorization response message to the point of sale computing device via the private communications network comprises subsequent to processing the response data received from the point of sale computing device.

20. The system of claim 19 , wherein the response request message transmitted to the point of sale computing device comprises at least one of a financing offer for the credit transaction, a credit line increase offer, a discount offer, a balance transfer request, a new account offer, an interest rate acknowledgement, or electronic terms and conditions for acceptance.

21. The system of claim 18 , wherein the private communications network is a PIN debit network and the payment vehicle network is a payment card network.

22. The system of claim 18 , wherein the private communications network is a communications channel out-of-band from the payment vehicle network.