Point of purchase display
View Patent ↗A point of purchase display for coupling to a commercial product on display at a retail store. The point of purchase display includes a flexible and wrinkle-resistant sheet material having indicia displayed thereon and at least one coupling member for coupling the sheet material to the commercial product. In example forms, the indicia being displayed on the sheet material is provided for advertisement or instructional purposes of the commercial product.
1. A point of purchase system, comprising:
a package;
a commercial product that is reconfigurable between a collapsed storage configuration and an expanded use configuration, wherein in the collapsed configuration the commercial product is receivable within the package but not configured for use, and in the expanded configuration the commercial product is configured for use but not receivable within the package; and
a point of purchase display, comprising:
a flexible sheet material having indicia displayed on a display surface thereof, wherein the indicia includes information about the commercial product, wherein the sheet material is reconfigurable between a collapsed storage configuration and an expanded display configuration, wherein the sheet material in the expanded configuration is larger in at least one dimension than a corresponding dimension of the package such that the sheet material in the expanded configuration does not fit into the package; and
at least one coupling member for removably coupling the sheet material to the commercial product, wherein the sheet material, when in the collapsed configuration and coupled to the commercial product in the collapsed configuration, fits into the package with the commercial product, wherein reconfiguration of the commercial product from the collapsed configuration to the expanded configuration with the sheet material coupled to the commercial product causes the sheet material to be automatically reconfigured from the collapsed configuration to the expanded configuration for displaying the indicia, and wherein after displaying the indicia, the sheet material is removable from the commercial product for use of the commercial product;
wherein the commercial product comprises a children's gear product having a child support portion configured for supporting a child when the children's gear product is in the expanded use configuration.
2. The point of purchase system of claim 1 , wherein a width and a length of the sheet material in the expanded configuration are greater than corresponding dimensions of the package, such that the sheet material is collapsed in the width and length dimensions when collapsed into the collapsed configuration to fit within the package.
3. The point of purchase system of claim 1 , wherein when the commercial product and the sheet material are in their collapsed configurations, the sheet material is bunched together, and when the commercial product and the sheet material are in the expanded configuration, the sheet material is unfurled and tensioned to remove any slack or wrinkles from the sheet material.
4. The point of purchase system of claim 1 , wherein the at least one coupling member includes an elastic string that removably attaches to and extends between the sheet material and the commercial product, wherein the elastic string applies tension to the sheet material in the expanded configuration to remove any slack or wrinkles from the sheet material.
5. The point of purchase system of claim 1 , wherein the commercial product and the sheet material each include at least two attachment points that are spaced a first lesser distance apart from one another in the collapsed configuration of the commercial product and the sheet material and spaced a second greater distance apart from one another in the expanded configuration of the commercial product and the sheet material, wherein upon reconfiguring the commercial product and the sheet material coupled thereto from the collapsed configuration to the expanded configuration, the second greater distance apart of the attachment points causes tension to be applied to the sheet material to remove any slack or wrinkles from the sheet material in the expanded configuration.
6. The point of purchase system of claim 1 , wherein when the commercial product and the sheet material are in their collapsed configurations, the sheet material is bunched together such that at least a portion of the indicia displayed on the sheet material is concealed, and when the commercial product and the sheet material are in the expanded configuration, the indicia displayed on the sheet material is visible.
7. The point of purchase system of claim 1 , wherein the commercial product comprises rigid structural members and soft goods, and wherein the sheet material is removably coupled to at least a portion of both the rigid structural members and the soft goods.
8. The point of purchase system of claim 1 , wherein the children's gear product is selected from the group consisting of: a play yard, a napper, a sleeper, an infant sleeping device, a rocker, a high chair, a stroller frame, and a crib.
9. A point of purchase display for a commercial product that is reconfigurable between a collapsed storage configuration and an expanded use configuration, wherein in the collapsed configuration the commercial product is receivable within a package but not configured for use, and in the expanded configuration the commercial product is configured for use for supporting a child but not receivable within the package or attached to the package, the display comprising:
a flexible sheet material having indicia displayed on a display surface thereof, wherein the indicia includes information about the commercial product, wherein the sheet material is reconfigurable between a collapsed storage configuration and an expanded display configuration, wherein the sheet material in the expanded configuration is larger in at least one dimension than a corresponding dimension of the package such that the sheet material in the expanded configuration does not fit into the package; and
at least one coupling member for removably coupling the sheet material to the commercial product, wherein the sheet material, when in the collapsed configuration and coupled to the commercial product, fits into the package with the commercial product in the collapsed configuration, wherein reconfiguration of the commercial product from the collapsed configuration to the expanded configuration with the sheet material coupled to the commercial product causes the sheet material to be automatically reconfigured from the collapsed configuration to the expanded configuration for displaying the indicia at a retail store, and wherein after displaying the indicia at the retail store, the sheet material is removable from the commercial product for use of the commercial product without the point-of-purchase display away from the retail store.
10. The point of purchase display of claim 9 , wherein a width and a length of the sheet material in the expanded configuration are greater than corresponding dimensions of the package, such that the sheet material is collapsed in the width and length dimensions when collapsed into the collapsed configuration to fit within the package.
11. The point of purchase display of claim 9 , wherein when the commercial product and the sheet material are in their collapsed configurations, the sheet material is bunched together, and when the commercial product and the sheet material are in the expanded configuration, the sheet material is unfurled and tensioned to remove any slack or wrinkles from the sheet material.
12. The point of purchase display of claim 9 , wherein the at least one coupling member includes an elastic string that removably attaches to and extends between the sheet material and the commercial product, wherein the elastic string applies tension to the sheet material in the expanded configuration to remove any slack or wrinkles from the sheet material.
13. The point of purchase display of claim 9 , wherein the commercial product and the sheet material each include at least two attachment points that are spaced a first lesser distance apart from one another in the collapsed configuration of the commercial product and the sheet material and spaced a second greater distance apart from one another in the expanded configuration of the commercial product and the sheet material, wherein upon reconfiguring the commercial product and the sheet material coupled thereto from the collapsed configuration to the expanded configuration, the second greater distance apart of the attachments points causes tension to be applied to the sheet material to remove any slack or wrinkles from the sheet material in the expanded configuration.
14. The point of purchase display of claim 9 , wherein when the commercial product and the sheet material are in their collapsed configurations, the sheet material is bunched together such that at least a portion of the indicia displayed on the sheet material is concealed, and when the commercial product and the sheet material are in the expanded configuration, the indicia displayed on the sheet material is visible.
15. A method of displaying a collapsible commercial product for later customer use, comprising:
receiving at a retail store a package holding the commercial product with a display removably coupled thereto, wherein the display includes a flexible sheet material having indicia thereon that relates to the commercial product, wherein the commercial product and the removably coupled thereto sheet material are in respective collapsed configurations in the package, and wherein with the sheet material in the collapsed configuration at least a portion of the indicia is concealed;
removing the collapsed commercial product and removably coupled thereto display from the package;
expanding the collapsed commercial product to an expanded configuration, with the removably coupled thereto sheet material display automatically expanding to a corresponding expanded configuration in response thereto, without separately expanding the sheet material and expanding the commercial product then attaching the sheet material to the commercial product, wherein with the sheet material in the expanded configuration the indicia is visible for display; and
displaying the expanded commercial product and the removably coupled thereto sheet material with the indicia at the retail store,
wherein in the collapsed configuration the commercial product is receivable within the package but not configured for use, and in the expanded configuration the commercial product is configured for use but not receivable within the package, wherein the sheet material in the collapsed configuration and coupled to the commercial product fits into the package with the commercial product in the collapsed configuration, and the sheet material in the expanded configuration is larger in at least one dimension than a corresponding dimension of the package such that the sheet material in the expanded configuration does not fit into the package.
16. The method of claim 15 , further comprising, displaying the expanded commercial product and the removably coupled thereto sheet material with the indicia at the retail store, removing the sheet material from the commercial product for the customer use of the commercial product.
17. The method of claim 15 , wherein a width and a length of the sheet material in the expanded configuration are greater than corresponding dimensions of the package, such that the sheet material is collapsed in the width and length dimensions when collapsed into the collapsed configuration to fit within the package.
18. The method of claim 15 , wherein when the commercial product and the sheet material are in their collapsed configurations, the sheet material is bunched together, and when the commercial product and the sheet material are in the expanded configuration, the sheet material is unfurled and tensioned to remove any slack or wrinkles from the sheet material.
19. The method of claim 15 , wherein when the commercial product and the sheet material are in their collapsed configurations, the sheet material is bunched together, and when the commercial product and the sheet material are in the expanded configuration, the indicia displayed on the sheet material is substantially wrinkle-free.