PAID PROMOTIONAL TAGS

Methods and systems to provide a way for users to identify information associated with a particular published item among numerous published items and a way for publishers to draw attention to their published items are described. In one embodiment, a tag management module receives an instruction to associate a listing with a tag specifying an attribute where the instruction comprises a listing identifier identifying the listing and a tag identifier identifying the tag. The tag management module initiates a payment process to enable a user to pay for associating the listing with the tag. A listing management module associates the listing with the tag by storing an association of the listing identifier with the tag identifier. A listing identification module identifies the listing as one listing of a plurality of listings to be published based on at least one tag associated with the listing.