Gel volume mascara

1. A gel mascara, comprising:

deionized water in a concentration of at least about 45%;

black iron oxide;

synthetic layered silicate in a concentration effective for forming a colloidal dispersion with the water;

disodium EDTA;

polysorbate 20;

potassium cetyl phosphate and hydrogenated palm glycerides in a blend;

one or more of Carnauba Wax, paraffin, Candelilla Wax and White Beeswax in a concentration range of 1.5 to 20% by weight and

ammonium acrylate copolymer.

2. A mascara, comprising:

deionized water in a concentration of 53.7%;

black iron oxide in a concentration of 10.0% by weight;

synthetic layered silicate in a concentration of 1.5% by weight;

disodium EDTA in a concentration of 0.10% by weight;

polysorbate 20 in a concentration of 2.50% by weight;

potassium cetyl phosphate and hydrogenated palm glycerides in a concentration of 2.5% by weight;

one or more of Carnauba Wax, paraffin, Candelilla Wax and White Beeswax in a concentration range of 2.0% to 20% by weight; and

ammonium acrylate copolymer in a concentration of 3.0% by weight.

3. The mascara of claim 1 , further comprising nitrilotriacetate.

4. The mascara of claim 1 , further comprising methyl ethyl ketone.

5. The mascara of claim 2 , further comprising nitrilotriacetate.

6. The mascara of claim 2 , further comprising methyl ethyl ketone.

7. The mascara of claim 1 , wherein the deionized water, EDTA and synthetic layered silicate comprise a phase.