PROVIDING INTERACTIVE ADVERTISEMENTS
An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.
1 . A method for providing an interactive advertisement, the method comprising:
receiving interactive advertisement data, the interactive advertisement data comprising (a) a commercial identifier uniquely identifying a commercial associated with the interactive advertisement and (b) one or more related content tiles, each related content tile (i) associated with a related content identifier and (ii) configured to provide a user with access to a related content object;
providing for simultaneous display, via a user interface, of (a) the one or more related content tiles and (b) the commercial;
receiving input, via the user interface, indicating a user selection of a first related content tile of the one or more related content files; and
providing for display, via the interface, of a first related content object associated with the first related content tile while simultaneously displaying the commercial via the user interface.
2 . The method of claim 1 further comprising:
receiving a content segment originating from a video source; and
providing for simultaneous display of the first content object and the content segment.
3 . The method of claim 2 , wherein the video source is selected from the group consisting of over-the-air content distribution network, a linear content distribution network, a cable content distribution network, a satellite content distribution network, or an Internet Protocol (IP) based content distribution network.
4 . The method of claim 2 further comprising, in response to receiving input indicating to close first content object, providing for display of one or more segment related content tiles associated with the content segment.
5 . The method of claim 1 , wherein each related content tile is configured to provide a preview of the associated related content object.
6 . The method of claim 1 , wherein (A) at least one related content tile is associated with two or more related content objects and (b) the at least one related content tile is configured to provide access to one of the two or more related content objects based on one or more characteristics of the user.
7 . The method of claim 1 , wherein (a) at least one related content tile is associated with two or more related content objects and (b) the at least one related content tile is configured to provide access to one of the two or more related content objects based on at least one of a geographic location associated with the user provided the user has accessed one or more other related content objects associated with the interactive advertisement.
8 . A system for providing an interactive advertisement, the system comprising at least one memory and at least one processor, the system configured to at least:
receive interactive advertisement data, the interactive advertisement data comprising (a) a commercial identifier uniquely identifying a commercial associated with the interactive advertisement and (b) one or more related content tiles, each related content tile (i) associated with a related content identifier and (ii) configured to provide a user with access to a related content object;
provide for simultaneous display, via a user interface, of (a) the one or more related content tiles and (b) the commercial;
receive input, via the user interface, indicating a user selection of a first related content tile of the one or more related content files; and
provide for display, via the interface, of a first related content object associated with the first related content tile while simultaneously displaying the commercial via the user interface.
9 . The system of claim 8 , wherein the system is further configured to:
receive a content segment originating from a video source; and
provide for simultaneous display of the first content object and the content segment.
10 . The system of claim 9 , wherein the video source is selected from the group consisting of over-the-air content distribution network, a linear content distribution network, a cable content distribution network, a satellite content distribution network, or an Internet Protocol (IP) based content distribution network.
11 . The system of claim 9 , wherein the system is further configured to, in response to receiving input indicating to close the first content object, provide for display of one or more segment related content tiles associated with the content segment.
12 . The system of claim 8 , wherein each related content tile is configured to provide a preview of the associated related content object.
13 . The system of claim 8 , wherein (A) at least one related content tile is associated with two or more related content objects and (b) the at least one related content tile is configured to provide access to one of the two or more related content objects based on one or more characteristics of the user.
14 . The system of claim 8 , wherein (a) at least one related content tile is associated with two or more related content objects and (b) the at least one related content tile is configured to provide access to one of the two or more related content objects based on at least one of a geographic location associated with the user provided the user has accessed one or more other related content objects associated with the interactive advertisement.
15 . A computer program product for providing an interactive advertisement, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:
an executable portion configured to receive interactive advertisement data, the interactive advertisement data comprising (a) a commercial identifier uniquely identifying a commercial associated with the interactive advertisement and (b) one or more related content tiles, each related content tile (i) associated with a related content identifier and (ii) configured to provide a user with access to a related content object;
an executable portion configured to provide for simultaneous display, via a user interface, of (a) the one or more related content tiles and (b) the commercial;
an executable portion configured to receive input, via the user interface, indicating a user selection of a first related content tile of the one or more related content files; and
an executable portion configured to provide for display, via the interface, of a first related content object associated with the first related content tile while simultaneously displaying the commercial via the user interface.
16 . The computer program product of claim 15 , wherein the computer-readable program code portions further comprise:
an executable portion configured to receive a content segment originating from a video source; and
an executable portion configured to provide for simultaneous display of the first content object and the content segment.
17 . The computer program product of claim 16 , wherein the video source is selected from the group consisting of over-the-air content distribution network, a linear content distribution network, a cable content distribution network, a satellite content distribution network, or an Internet Protocol (IP) based content distribution network.
18 . The computer program product of claim 16 , wherein computer-readable program code portions further comprise an executable portion configured to, in response to receiving input indicating to close the first content object, provide for display of one or more segment related content tiles associated with the content segment.
19 . The computer program product of claim 15 , wherein each related content tile is configured to provide a preview of the associated related content object.
20 . The computer program product of claim 15 , wherein (A) at least one related content tile is associated with two or more related content objects and (b) the at least one related content tile is configured to provide access to one of the two or more related content objects based on one or more characteristics of the user.
21 . The computer program product of claim 15 , wherein (a) at least one related content tile is associated with two or more related content objects and (b) the at least one related content tile is configured to provide access to one of the two or more related content objects based on at least one of a geographic location associated with the user provided the user has accessed one or more other related content objects associated with the interactive advertisement.