Display designs and auxiliary promotional mechanisms for electronic labels
In one embodiment of the present invention, a real-time delivery of Point of Purchase (POP) messaging at various locations around a retail store is included within aisles, end-of-aisles, shelf edge, departments, check-out stands, on shopping carts and mobile personal devices carried by individual customers.
1. A device, comprising:
a remotely programmable electronic shelf label (ESL) having a power source, the ESL being located in close proximity to an item for sale in a retail outlet;
an electronic remotely programmable bib tag unit flexibly connected to the ESL and detachable from the ESL, the programmable bib tag unit having a separate power source from the ESL, one or more light emitting devices (LEDs) each exhibiting a state and/or color and located on the face of the programmable bit tag unit, the states and/or colors thereof being indicative of information significant to a potential customer or store personnel, the one or more LEDs having a color assigned to customer messaging and a color assigned to store operations.
2. The device of claim 1 , wherein the remotely programmable electronic shelf label (ESL) has a “glow-bar” including the one or more LEDs and being coupled to a fluorescent element mounted on the ESL such that the fluorescent element acts as an enhancement for the one or more LEDs' light source.
3. The device of claim 2 , wherein the information is promotional.
4. The device of claim 2 , wherein the one or more LEDs and the “glow-bar” are indicative of independent promotions.
5. The device of claim 1 , wherein the remotely programmable electronic shelf label (ESL) further includes a screen display element for displaying the information in reverse field.
6. The device of claim 5 , wherein the information is sale pricing.
7. The device of claim 1 , wherein the remotely programmable electronic shelf label (ESL) further includes a segmented display element.
8. The device of claim 1 , wherein the remotely programmable electronic shelf label (ESL) further includes a dot-matrix display element partitioned to show different kinds of information.
9. The device of claim 8 , wherein the remotely programmable electronic shelf label (ESL) display element is programmable.
10. The device of claim 1 , wherein the PBT includes glow-bar indicative of information associated with an item being promoted.