Method and system for receiving targeted content

1. A method of operating a dual display digital shopping information system,

the method comprising:

scanning a machine-readable code displayed on a digital signage board comprising a first display and a first transceiver, by a user with a mobile device comprising a processor, a second transceiver, and a second display, wherein the digital signage board is in a shopping venue comprising one or more products in vicinity of the digital signage board, the machine-readable code contains a first metadata corresponding to a first content displayed on the digital signage board and comprising a location of the digital signage board, and the first content is received by the digital signage board over a communication network from an application server;

receiving, by the mobile device, a map data of the shopping venue from the application server, wherein the map data comprises a first information pertaining to the location of the digital signage board in the shopping venue, and one or more product categories associated with the one or more products in vicinity of the digital signage board;

extracting, by the mobile device, a second metadata corresponding to the one or more product categories associated with the one or more products in vicinity of the digital signage board, based on the map data;

determining, by the mobile device, a user preference based on the first and second metadata;

sending, by the mobile device, the user preference, to the application server;

assigning, by the application server, a second content based on the user preference;

receiving, by the mobile device, the second content; and

displaying the second content on the second display to complement the first content displayed on the digital signage board and provide a dual display digital shopping interface to the user.

2. The method of claim 1 , further comprising assigning, by the one or more processors, a weight to each of the one or more product categories.

3. The method of claim 2 , further comprising comparing, by the one or more processors, the weight assigned to each of the one or more product categories with a pre-defined threshold.

4. The method of claim 3 , further comprising selecting, by the one or more processors, a set of product category from the one or more product categories based on the comparison, wherein the set of product category corresponds to the user preference.

5. The method of claim 4 , further comprising receiving, by the one or more processors, a notification on the mobile device based on the scanned machine readable code, wherein the notification corresponds to receiving additional information pertaining to the first content.

6. The method of claim 5 , further comprising receiving, by the one or more processors, a user input to accept or reject the notification received on the mobile device.

7. The method of claim 6 , further comprising determining, by the one or more processors, a product category of a product corresponding to the first content, wherein the product category corresponds to the user preference.

8. The method of claim 1 , wherein the first content corresponds to an advertisement of a product.

9. The method of claim 8 , wherein the first metadata further comprises one or more of a product ID of the product, a product name, a product category of the product, a time stamp associated with the first content displayed on the digital signage board, an external URL associated with the product name, and a campaign rule associated with the advertisement.

10. The method of claim 1 , wherein the machine-readable code comprises one or more of a QR code, a bar code, and RFID code.

11. The method of claim 1 further comprising creating, by the one or more processors, a user profile based on the user preference, wherein the user profile is stored on the mobile device.

12. The method of claim 1 , wherein the second content comprises one of an advertisement, a coupon, a promotion, and an offer.

13. A dual display digital shopping information system comprising:

an application server;

a shopping venue comprising a digital signage board and one or more products in vicinity of the digital signage board, the digital signage board comprising a first display and a first transceiver;

a mobile device comprising one or more processors, a second transceiver, and a second display; and

a communication network configured for communication with the mobile device, the application server, and the digital signage board,

the mobile device configured to:

scan a machine-readable code displayed on the digital signage board, wherein the machine-readable code contains a first metadata corresponding to a first content displayed on the digital signage board and comprising a location of the digital signage board, and the first content is received by the digital signage board over the communication network from the application server;

receive a map data of the shopping venue from the application server, wherein the map data comprises a first information pertaining to the location of the digital signage board in the shopping venue, and one or more product categories associated with the one or more products in vicinity of the digital signage board;

extract a second metadata corresponding to the one or more product categories associated with the one or more products in vicinity of the digital signage board, based on the map data;

determine a user preference based on the first and second metadata;

send the user preference, to the application server;

assign a second content based on the user preference;

receive the second content; and

display the second content on the second display to complement the first content displayed on the digital signage board and provide a dual display digital shopping interface to a user of the mobile device.

14. A non-transitory computer-readable storage medium having stored thereon, a set of computer-executable instructions for causing a mobile device comprising one or more processors to perform steps comprising:

scanning a machine-readable code displayed on a digital signage board comprising a first display and a first transceiver, wherein the digital signage board is in a shopping venue comprising one or more products in vicinity of the digital signage board, the machine-readable code contains a first metadata corresponding to a first content displayed on the digital signage board and comprising a location of the digital signage board, the mobile device further comprises a second display and a second transceiver, and the first content is received by the digital signage board over a communication network from an application server;

receiving, by the mobile device, a map data of the shopping venue from the application server, wherein the map data comprises a first information pertaining to the location of the digital signage board in the shopping venue, and one or more product categories associated with the one or more products in vicinity of the digital signage board;

extracting a second metadata corresponding to the one or more product categories associated with the one or more products in vicinity of the digital signage board, based on

the map data;

determining, by the mobile device, a user preference based on the first and second metadata;

sending, by the mobile device, the user preference, to the application server;

assigning, by the application server, a second content based on the user preference;

receiving, by the mobile device, the second content; and

displaying the second content on the second display to complement the first content displayed on the digital signage board and provide a dual display digital shopping interface to a user.