System and method for data enrichment for requests for advertising on mobile devices
A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
1. A method for providing enriched requests for advertising opportunities to marketers in real time, wherein advertisements reach at least one of a plurality of mobile internet enabled devices, the method comprising:
receiving an advertising opportunity from the at least one of the plurality of mobile internet enabled devices, wherein the advertising opportunity is offered by media for display on the at least one of the plurality of mobile internet enabled devices;
receiving a request for advertising content from at least one of a plurality of publisher servers, wherein the request for advertising content is generated in response to the advertising opportunity on the at least one of the plurality of internet enabled devices;
compiling publicly available attribute data without obtaining personally identifiable information, wherein the attribute data includes attributes associated with a location of the at least one of the plurality of mobile internet enabled devices;
using a data enrichment server to analyze and index the attribute data associated with the location of the at least one of the plurality of mobile internet enabled devices to form data sets, wherein compiling publicly available attribute data and the analyzing and indexing the attribute data is performed by a data indexing application configured on the data enrichment server, wherein the attribute data comprises information relative to a plurality of publisher attributes, and wherein the information related to the at least one of the plurality of publisher attributes comprises data points associated with a plurality of mobile applications;
mapping the plurality of mobile applications to identity and match mobile applications that occur between multiple application stores;
appending the data sets to the request for advertising content for the at least one of the plurality of mobile internet enabled devices; and
presenting the request for advertisement content with the appended data sets to at least one marketer server before the at least one marketer server determines whether to bid on the request, wherein the marketer server determines whether or not to bid on the request for advertising content on the at least one of the plurality of mobile internet devices based upon the data set.
2. The method of claim 1 , wherein the request for advertising content comprises:
an application identifier that identifies software applications associated with the at least one of the plurality of mobile internet enabled devices;
a location identifier that provides location information associated with the at least one of the plurality of mobile internet enabled devices; and
an user identifier that provides user information associated with the at least one of the plurality of mobile internet enabled devices.
3. The method of claim 1 , wherein the data sets are compiled from information provided by the at least one of the plurality of publisher servers, the at least one of the plurality of mobile internet enabled devices and at least one of a plurality of third-party data servers.
4. The method of claim 1 , wherein the compiling publicly available attribute data and the analyzing and indexing the attribute data is performed by a data indexing application configured on a data enrichment server, wherein the attribute data comprises information relative to:
the at least one of a plurality of publisher attributes;
demographics associated with an end-user of the at least one of the plurality of mobile internet enabled devices;
the location of at least one of the plurality of mobile internet enabled devices;
a spatial orientation of at least one of the plurality of mobile internet enabled devices; and
a point of interest associated with the at least one of the plurality of mobile internet enabled devices.
5. The method of claim 4 , wherein the information related to the at least one of the plurality of publisher attributes comprises data points associated with at least one of a plurality of mobile applications.
6. The method of claim 5 , wherein the data points associated with the at least one of the plurality of mobile applications comprises:
a name of the at least one of the plurality of mobile applications;
categorical or classification information associated with the at least one of the plurality of mobile applications;
design and development details associated with the at least one of the plurality of mobile applications;
reviews and ratings details associated with the at least one of the plurality of mobile applications;
commercial details associated with the at least one of the plurality of mobile applications;
parental control related details associated with the at least one of the plurality of mobile applications; and
installation and release details associated with the at least one of the plurality of mobile applications.
7. The method of claim 5 , wherein the data points associated with the at least one of the plurality of mobile applications includes social profile data associated with at least one of many social media platforms.
8. The method of claim 4 , wherein the information related to the at least one of the plurality of mobile internet enabled devices' attributes comprises data points associated with at least one of many online resources.
9. A data enrichment system configured to provide enriched requests for advertising opportunities in real time, comprising a network of:
at least one of a plurality of mobile internet enabled devices;
at least one of a plurality of publisher servers, wherein the at least one of the plurality of publisher servers are configured to provide advertisement content to the at least one of the plurality of internet enabled devices;
at least one of a plurality of marketer servers; and
a data enrichment server, wherein the data enrichment server is configured to run a data indexing application and a data enrichment application, wherein the data indexing application is configured to gather publicly available attribute data without obtaining personally identifiable information and index the publicly available attribute data as data sets, wherein gathering the publicly available attribute data and indexing is performed by a data indexing application configured on the data enrichment server, wherein the publicly available attribute data comprises information relative to a plurality of publisher attributes, and wherein the information related to the at least one of the plurality of publisher attributes comprises data points associated with a plurality of mobile applications;
the data enrichment server further configured to map the plurality of mobile applications to identify and match mobile applications that occur between multiple application stores; and
the data enrichment application further configured to communicate end-user insights associated with a location of at least one of the plurality of mobile internet enabled devices to the at least one of a plurality of marketer servers before the at least one marketer server determines whether to bid on the request for advertising opportunities wherein the at least one of a plurality of marketer servers to determine whether or not to respond to the request for advertising opportunities based upon the end-user insights.
10. The data enrichment system of claim 9 , wherein the data enrichment server is configured to communicate with at least one of a plurality of third-party data servers configured to provide end-user attribute data.
11. A system for providing enriched requests for advertising opportunities to an end-user associated with at least one of a plurality of mobile internet enabled devices within a network in real time, the system comprising:
the at least one of the plurality of mobile internet enabled devices configured to receive an advertising opportunity, wherein the advertising opportunity is offered by media;
at least one of a plurality of publisher servers configured to receive a request for advertising content, wherein the request for advertising content is generated in response to the advertising opportunity on the at least one of the plurality of mobile internet enabled devices;
a data enrichment server configured to:
collect publicly available attribute data without obtaining personally identifiable information, wherein the attribute data includes attributes associated with a location of the at least one of the plurality of intern et enabled devices;
analyze and index the publicly available attribute data associated with the location of the at least one of the plurality of internet enabled devices without obtaining personally identifiable information to form data sets, wherein collecting, analyzing and indexing the attribute data is performed by a data indexing application configured on the data enrichment server, wherein the publicly available attribute data comprises data points associated with a plurality of mobile applications;
the data enrichment server further configured to map the plurality of mobile applications to identify and match mobile applications that occur between multiple application stores; and
append the data sets to the request for advertising content; and
a marketer server configured to determine whether or not to send a response to the at least one of the plurality of internet enabled devices according to programmable parameters and based on the appended data sets in the request for advertising content.
12. The system of claim 11 , wherein the request for advertising content comprises:
an application identifier that identifies software applications associated with the at least one of the plurality of mobile internet enabled devices;
a location identifier that provides location information associated with the at least one of the plurality of mobile internet enabled devices; and
a user identifier that provides user information associated with the at least one of the plurality of mobile internet enabled devices.
13. The system of claim 11 , wherein the data sets are compiled from information provided by the at least one of the plurality of publisher servers, the at least one of the plurality of mobile internet enabled devices and at least one of a plurality of third-party data servers.
14. The system of claim 11 , wherein the data enrichment server is further configured to nm a data indexing application, wherein the data indexing application is configured to manage the attribute data, wherein the attribute data comprises information relative to:
at least one of a plurality of publisher attributes;
demographics associated with the at least one of the plurality of mobile internet enabled devices;
the location of at least one of the plurality of mobile internet enabled devices;
a spatial orientation of at least one of the plurality of mobile internet enabled devices; and
a point of interest associated with the at least one of the plurality of mobile internet enabled devices.
15. The system of claim 14 , wherein the information related to the at least one of the plurality of publisher attributes comprises data points associated with at least one of many mobile applications.
16. The system of claim 15 , wherein the data points associated with the at least one of many mobile applications comprises:
a name of the at least one of many mobile applications;
categorical or classification information associated with the at least one of many mobile applications;
design and development details associated with the at least one of many mobile applications;
reviews and ratings details associated with the at least one of many mobile applications;
commercial details associated with the at least one of many mobile applications;
parental control related details associated with the at least one of many mobile applications; and
installation and release details associated with the at least one of many mobile applications.
17. The system of claim 15 , wherein the data points associated with the at least one of many mobile applications includes social profile data associated with at least one of many social media platforms.
18. The system of claim 14 , wherein the information related to the at least one of a plurality of publisher attributes comprises data points associated with at least one of many online resources.
19. The system of claim 11 , wherein sending the response to the request for advertising content is performed by a data enrichment application configured on the data enrichment server.