User identification and personalization based on automotive identifiers

1. A computer-implemented method comprising:

receiving image data of a vehicle and an occupant of the vehicle from an image capture device;

extracting vehicle identification information from the received image data for the vehicle;

extracting occupant identification information from the received image for the occupant of the vehicle;

retrieving a data record associated with a user using the vehicle identification information and the occupant identification information;

generating, by at least one processor, a personalized communication, based on the retrieved data record, the personalized communication being related to goods or services associated with a place of commerce that is in an area proximate to the image capture device based on and in response to the image capture device capturing the image data and the personalized communication including one or more communications selected from a group of communications consisting of: a recommendation to purchase the goods or services, an offer to purchase the goods or services, an advertisement directed toward the goods or services, and information about the goods or services;

determining that the user is within the place of commerce based on retrieving the data record using the vehicle identification information and the occupant identification information from the received image; and

causing, in response to determining that the user is within the place of commerce, the personalized communication to be displayed on a display of a client device of a merchant of the goods or services in which the client device is in the area proximate to the image capture device.

2. The method of claim 1 , wherein the occupant identification information includes identification information selected from a group of identification information consisting of: the occupant's face, tattoos, scars, piercings, hair style, facial hair, glasses, and accessories.

3. The method of claim 1 , wherein the vehicle identification information includes identification information selected from a group of identification information consisting of: a license plate number of the vehicle, a make of the vehicle, a model of the vehicle, and a color of the vehicle.

4. The method of claim 1 , wherein the image capture device is located proximate a point-of-sale device configured to complete a transaction for an item.

5. The method of claim 1 , wherein the data record comprises a history of transactions for the user or preferences of the user.

6. A system comprising: non-transitory memory including instructions stored thereon; at least one processor configured to execute the instructions to cause the system perform operations comprising: receiving image data of a vehicle and an occupant of the vehicle from an image capture device; and extracting identification information from the received image data of the vehicle and the occupant of the vehicle; using the identification information to retrieve a data record associated with a user; generating a personalized communication, based on the retrieved data record, the personalized communication being related to goods or services associated with a place of commerce that is in an area proximate to the image capture device and the personalized communication including one or more communications selected from a group of communications consisting of: a recommendation to purchase the goods or services, an offer to purchase the goods or services, an advertisement directed toward the goods or services, and information about the goods or services; and causing the personalized communication to be displayed on a display of a client device of a merchant of the goods or services in which the client device is in the area proximate to the image capture device.

7. The system of claim 6 , wherein the image data comprises a still image or video.

8. The system of claim 6 , wherein the identification information comprises vehicle identification information.

9. The system of claim 8 , wherein the identification information further comprises occupant identification information, wherein retrieving the data record is based on both the occupant identification information and the vehicle identification information.

10. The system of claim 9 , wherein the occupant identification information includes identification information selected from a group of identification information consisting of: the occupant's face, tattoos, scars, piercings, hair style, facial hair, glasses, and accessories.

11. The system of claim 8 , wherein the vehicle identification information includes identification information selected from a group of identification information consisting of: a license plate number of the vehicle, a make of the vehicle, a model of the vehicle, and a color of the vehicle.

12. The system of claim 6 , wherein the image capture device is located proximate a point-of-sale device configured to complete a transaction for an item.

13. The system of claim 6 , wherein the data record comprises a history of transactions for the user or preferences of the user.

14. A non-transitory machine-readable medium storing a set of instructions that, in response to being executed by at least one processor, causes the execution of operations comprising:

receiving image data of a vehicle and an occupant of the vehicle from an image capture device;

extracting identification information from the received image data of the vehicle and the occupant of the vehicle;

retrieving a data record associated with a user using the identification information;

generating, by at least one processor, a personalized communication, based on the retrieved data record, the personalized communication being related to goods or services associated with a place of commerce that is in an area proximate to the image capture device and the personalized communication including one or more communications selected from a group of communications consisting of: a recommendation to purchase the goods or services, an offer to purchase the goods or services, an advertisement directed toward the goods or services, and information about the goods or services; and

causing the personalized communication to be displayed on a display of a client device of a merchant of the goods or services in which the client device is in the area proximate to the image capture device.

15. The non-transitory machine-readable medium of claim 14 , wherein the identification information comprises vehicle identification information and occupant identification information, wherein retrieving the data record is based on both the occupant identification information and the vehicle identification information.

16. The non-transitory machine-readable medium of claim 14 , wherein the identification information includes identification information selected from a group of identification information consisting of: the occupant's face, tattoos, scars, piercings, hair style, facial hair, glasses, and accessories.