Modifying media asset metadata to include identification of key moment

1. A content delivery system for delivering media content to a current content consuming user, the system comprising:

a processor having an input configured to receive selection data information from the current content consuming user for selecting a media asset for delivery to a media output device of the current content consuming user; and

a memory configured to store the media asset;

wherein the processor is configured to:

apply an analysis to the selected media asset to identify that at least one portion of the selected media asset is a key moment,

apply a modification to metadata of the selected media asset to include an identity of a beginning and an end of the key moment;

carry out an access to the memory in dependence on the modified metadata,

carry out identification of the selected media asset, and

carry out extraction of the key moment of the media asset from the memory; and

the system further comprising a network interface, executed by the processor, to carry out transmission of the key moment extracted from the memory and to transmit that key moment to the media output device of the current content consuming user.

2. A content delivery system according to claim 1 , wherein the portion is extracted responsive to a skip request received at the processor during a current transmission of the media asset to the media output device of the current content consuming user by the network interface, responsive to which the network interface is further configured to skip the current delivery to the key moment by transmitting the key moment to the media output device of the current content consuming user.

3. A content delivery system according to claim 2 , wherein the skip request is instigated manually by the current content consuming user.

4. A content delivery system according to claim 2 , wherein the skip request is instigated automatically by the processor responsive to the current delivery reaching a point in the media asset which is not a key moment.

5. A content delivery system according to claim 1 , wherein the processor is configured to identify that a plurality of portions of the media asset are key moments, and to selectively extract one or more of said portions.

6. A content delivery system according to claim 5 , wherein the processor is configured to select the one or more portions based on a received timing constraint data information and extract those selected portions.

7. A content delivery system according to claim 1 , wherein the metadata can be modified manually by a maker of the media asset.

8. A content delivery system according to claim 1 , wherein the metadata can be modified automatically by the processor by analysing the media asset.

9. A content delivery system according to claim 1 , wherein the processor is operable to analyse one of video and audio data of the media asset and to compare the one of video and audio data with known desired data to identify the key moment.

10. A method for delivering media content to a current content consuming user, the method comprising:

receiving, by a processor, selection data information from the current content consuming user for selecting a media asset for delivery to a media output device of the current content consuming user, with the media asset stored in a memory;

applying, by the processor, an analysis to the selected media asset;

identifying, by the processor, that at least one portion of the selected media asset is a key moment, and

modifying, by the processor, metadata of the selected media asset to include an identity of a beginning and an end of the key moment, and wherein the asset metadata can be modified one of manually by a maker of the media asset and automatically by analysing the media asset;

accessing the memory in dependence on the modified asset metadata to identify the selected media asset,

extracting, by the processor, the key moment from the memory; and

transmitting the extracted key moment to the media output device of the current content consuming user.

11. The method according to claim 10 , wherein the portion is extracted responsive to a skip request received at the processor during a current transmission of the media asset to the media output device of the current content consuming user by a network interface, responsive to which the network interface is configured to skip the current delivery to the key moment by transmitting the key moment of the media asset to the media output device of the current content consuming user.

12. The method according to claim 11 , wherein the skip request is instigated manually by the current content consuming user.

13. The method according to claim 11 , wherein the skip request is instigated automatically by the processor responsive to the current delivery reaching a point in the media asset which is not a key moment.

14. The method according to claim 10 , wherein the processor is configured to identify that a plurality of portions of the media asset are key moments, and to selectively extract one or more of the identified portions.

15. The method according to claim 14 , wherein the processor is further configured to select the key moments based on a received timing constraint data information and extract those selected portions.

16. The method according to claim 10 , wherein the metadata can be modified manually by a maker of the media asset.

17. The method according to claim 10 , wherein the metadata can be modified automatically by the processor by analysing the media asset.

18. The method according to claim 10 , wherein the processor is operable to analyse one or both of video and audio data of the media asset and to compare the one or both of video and audio data with known desired data to identify the key moment.