Systems, methods, and devices for monitoring content viewership using short-range wireless communication
Systems, methods, and computer-readable medium are provided for monitoring content viewership using short-range wireless communication by transmitting a short-range wireless signal, detecting a user device that responds to the transmitting, detecting content being presented by a media device, storing monitoring data that includes an indication of the user device and an indication of the content being presented, and transmitting the monitoring data to a server. Systems, methods, and computer-readable medium are also provided for receiving monitoring data from multiple monitoring devices, determining users associated with user devices that were detected, identifying content based on indications of content detected by the monitoring devices, matching the users to the content using the monitoring data, and generating a report of content viewership based on the matching.
1. A system, comprising:
one or more processors; and
a memory comprising one or more non-transitory computer-readable media storing instructions that, when executed by the one or more processors, cause the system to perform operations comprising:
transmitting a short-range wireless signal;
receiving, in response to transmission of the short-range wireless signal and from a first user device that receives the short-range wireless signal, a first user device identifier;
receiving, in response to transmission of the short-range wireless signal and from a second user device that receives the short-range wireless signal, a second user device identifier;
detecting content information including at least one of audio of content, video of content, a fingerprint of content, or a watermark included within content being presented by a media device, wherein the media device is different from the first user device, the second user device, and from the system;
storing monitoring data that comprises the first user device identifier, a first timestamp of when the first user device identifier was received, the second user device identifier, a second timestamp of when the second user device identifier was received, the content information, and a third timestamp of when the content information was detected; and
transmitting the monitoring data to a server, whereby the server:
identifies the content based on the content information and the third timestamp,
determines, based on the first timestamp and the third timestamp, that a first user associated with the first user device consumed the content,
determines, based on the second timestamp and the third timestamp, that a second user associated with the second user device consumed the content, and
compares the first user and the second user to a stored roster of users to determine demographic information for the first user and the second user.
2. The system of claim 1 , wherein the server adjusts an advertising rate based on the monitoring data.
3. The system of claim 1 , wherein the monitoring data is used for addressable linear advertisement insertion.
4. The system of claim 1 , wherein detecting the content information comprises detecting the content information using one or more of a microphone of, a video camera of, or a connection with the media device.
5. The system of claim 1 , wherein the operations further comprise identifying the content using automatic content recognition applied to the content information.
6. The system of claim 1 , wherein the short-range wireless signal comprises a radio frequency signal from 2.4 to 2.485 gigahertz.
7. The system of claim 1 , wherein the operations further comprise filtering the first or second user device based on determining that the first or second user device identifier is not included in a roster of participating users.
8. The system of claim 1 , wherein the server further generates a report of content viewership based on the comparison.
9. The system of claim 1 , wherein the operations further comprise:
subsequently receiving the first user device identifier in response to another transmission of the short-range wireless signal; and
storing a fourth timestamp of when the subsequent first user device indicator was received.
10. The system of claim 9 , wherein the server further calculates a total time that the first user associated with the first user device consumed the content based on the first timestamp and the fourth timestamp.
11. The system of claim 10 , wherein the server further filters the first user device by comparing the total time with a predetermined threshold to identify user devices within short-range of the system for greater than the predetermined threshold amount of time.
12. A system, comprising:
one or more processors; and
a memory comprising one or more non-transitory computer-readable media storing instructions that, when executed by the one or more processors, cause the system to perform operations comprising:
receiving monitoring data from monitoring devices, wherein the monitoring data comprises:
user device identifiers that were received by the monitoring devices using a short-range wireless signal;
timestamps of when the user device identifiers were each received by the monitoring devices; and
content information including at least one of audio of content, video of content, a fingerprint of content, or a watermark included within content being presented by media devices being used by users of the user devices, wherein the monitoring devices are different from the user devices and different from the system;
receiving, directly from a subset of the user devices, indications that users of the subset of the user devices were using the media devices;
identifying content based on the content information and the timestamps received from the monitoring devices;
determining, based on the timestamps, an amount of time each user device was within short-range of the monitoring devices,
filtering the user devices by comparing the amount of time to a predetermined threshold to identify user devices within short-range of the monitoring device for greater than the predetermined threshold amount of time;
matching the users of the identified user devices to the content using the monitoring data;
comparing the users of the identified user devices to a stored roster of users to determine demographic information for the users; and
generating a report of content viewership based on the matching.
13. The system of claim 12 , wherein the operations further comprise adjusting an advertising rate based on the report of content viewership.
14. The system of claim 12 , wherein the report of content viewership is used for addressable linear advertisement insertion.
15. The system of claim 12 , wherein the content information was detected using microphones of, video cameras of, or connections with the media devices.
16. The system of claim 12 , wherein the operations further comprise identifying the content using automatic content recognition applied to the content information.
17. The system of claim 12 , wherein the short-range wireless signal comprises a radio frequency signal from 2.4 to 2.485 gigahertz.
18. The system of claim 12 , wherein the operations further comprise filtering the user devices based on determining that the user device identifiers are not included in a roster of participating users.