Combining updates of a social network feed

1. A system comprising:

a database system implemented using a server system comprising at least one processor, the database system configured to cause:

maintaining at least one database on behalf of an enterprise, the at least one database storing data objects identifying a plurality of enterprise records and identifying a plurality of feed items associated with the enterprise records;

implementing, using the database system, a social networking system comprising a plurality of feeds, at least one of the feeds configured to share a subset of the feed items associated with a first one of the enterprise records, the subset of feed items comprising a first update associated with a first user, the first update being a record update or a post;

processing a first request to share a comment on the first update, the comment capable of being identified by a data object as associated with the first update;

processing a second request to share a first post in a feed of the social networking system, the first post being independent of the first update and independent of the comment;

determining, using the database system, or processing a notification, using the database system, that the first post is related to the first update based at least in part on at least one first attribute of user-submitted content of the first post conforming to at least one second attribute of the first update;

generating, based on the first post being related to the first update, a combined update comprising at least: the first update, the comment, and the first post; and

displaying the combined update in a displayed feed of the social networking system, the displayed update comprising a graphical indication that the first update, the comment, and the first post have been combined.

2. The system of claim 1 , wherein the user-submitted content of the first post comprises social media message content related to a stage of a sales process, the stage of the sales process identified by the at least one first attribute and the at least one second attribute.

3. The system of claim 1 , the database system further configured to cause:

displaying a recommendation of a second update to combine with the combined update to be displayed proximate to the displayed feed.

4. The system of claim 1 , wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

5. The system of claim 4 , wherein the displayed update identifies the first type of CRM record.

6. The system of claim 1 , wherein the first request is based on user input related to the first enterprise record.

7. The system of claim 6 , wherein the comment identifies the first enterprise record.

8. A method comprising:

maintaining at least one database of a database system on behalf of an enterprise, the at least one database storing data objects identifying a plurality of enterprise records and identifying a plurality of feed items associated with the enterprise records;

implementing, using the database system, a social networking system comprising a plurality of feeds, at least one of the feeds configured to share a subset of the feed items associated with a first one of the enterprise records, the subset of feed items comprising a first update associated with a first user, the first update being a record update or a post;

processing a first request to share a comment on the first update, the comment capable of being identified by a data object as associated with the first update;

processing a second request to share a first post in a feed of the social networking system, the first post being independent of the first update and independent of the comment;

determining, using the database system, or processing a notification, using the database system, that the first post is related to the first update based at least in part on at least one first attribute of user-submitted content of the first post conforming to at least one second attribute of the first update;

generating, based on the first post being related to the first update, a combined update comprising at least: the first update, the comment, and the first post; and

causing display of the combined update in a displayed feed of the social networking system, the displayed update comprising a graphical indication that the first update, the comment, and the first post have been combined.

9. The method of claim 8 , wherein the user-submitted content of the first post comprises social media message content related to a stage of a sales process, the stage of the sales process identified by the at least one first attribute and the at least one second attribute.

10. The method of claim 8 , further comprising:

causing a recommendation of a second update to combine with the combined update to be displayed proximate to the displayed feed.

11. The method of claim 8 , wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

12. The method of claim 11 , wherein the displayed update identifies the first type of CRM record.

13. The method of claim 8 , wherein the first request is based on user input related to the first enterprise record.

14. A non-transitory computer-readable medium storing computer-readable program code to be executed by at least one processor, the program code comprising instructions configured to cause:

maintaining at least one database of a database system on behalf of an enterprise, the at least one database storing data objects identifying a plurality of enterprise records and identifying a plurality of feed items associated with the enterprise records;

implementing, using the database system, a social networking system comprising a plurality of feeds, at least one of the feeds configured to share a subset of the feed items associated with a first one of the enterprise records, the subset of feed items comprising a first update associated with a first user, the first update being a record update or a post;

processing a first request to share a comment on the first update, the comment capable of being identified by a data object as associated with the first update;

processing a second request to share a first post in a feed of the social networking system, the first post being independent of the first update and independent of the comment;

determining, using the database system, or processing a notification, using the database system, that the first post is related to the first update based at least in part on at least one first attribute of user-submitted content of the first post conforming to at least one second attribute of the first update;

generating, based on the first post being related to the first update, a combined update comprising at least: the first update, the comment, and the first post; and

displaying the combined update in a displayed feed of the social networking system, the displayed update comprising a graphical indication that the first update, the comment, and the first post have been combined.

15. The non-transitory computer-readable medium of claim 14 , wherein the user-submitted content of the first post comprises social media message content related to a stage of a sales process, the stage of the sales process identified by the at least one first attribute and the at least one second attribute.

16. The non-transitory computer-readable medium of claim 14 , the instructions further configurable to cause:

displaying a recommendation of a second update to combine with the combined update to be displayed proximate to the displayed feed.

17. The non-transitory computer-readable medium of claim 14 , wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

18. The non-transitory computer-readable medium of claim 17 , wherein the displayed update identifies the first type of CRM record.

19. The non-transitory computer-readable medium of claim 14 , wherein the first request is based on user input related to the first enterprise record.

20. The non-transitory computer-readable medium of claim 19 , wherein the comment identifies the first enterprise record.