RULE-BASED OPTIMIZATION OF TERRITORY PLANNING

1 . A method, comprising:

obtaining a first set of rules for assigning a first set of sales professionals to a first set of accounts, wherein the first set of rules comprises a matching rule and a balancing rule;

applying, by a computer system, an optimization technique to the first set of rules and a first set of parameters associated with the first set of sales professionals and the first set of accounts to produce a first set of assignments of the first set of sales professionals to the first set of accounts; and

outputting the first set of assignments for using in managing sales activity of the first set of sales professionals.

2 . The method of claim 1 , further comprising:

obtaining a pre-processing rule from the first set of rules; and

using the pre-processing rule to update the first set of parameters prior to applying the optimization technique to the first set of rules and the first set of parameters.

3 . The method of claim 4 , wherein:

using the pre-processing rule to update the first set of parameters comprises ranking the first set of accounts or the first set of sales professionals by one or more metrics associated with the first set of rules; and

applying the optimization technique to the first set of rules and the first set of parameters to produce the first set of assignments comprises using the ranking and the first set of rules to assign the first set of sales professionals to the first set of accounts.

4 . The method of claim 1 , wherein the balancing rule comprises:

a balancing goal;

a balancing parameter; and

a variance.

5 . The method of claim 4 , wherein the matching rule comprises an account parameter associated with the first set of accounts and a representative parameter associated with the first set of sales professionals that matches the account parameter.

6 . The method of claim 1 , further comprising:

obtaining a second set of rules for assigning a second set of sales professionals to a second set of accounts;

applying the optimization technique to the second set of rules and a second set of parameters associated with the second set of sales professionals and the second set of accounts to produce a second set of assignments of the second set of sales professionals to the second set of accounts; and

outputting the second set of assignments.

7 . The method of claim 6 , wherein the first and second sets of rules are associated with at least one of:

different account types;

different account verticals;

different sales professional types;

different products; and

different locations.

8 . The method of claim 1 , wherein the first set of parameters associated with the first set of sales professionals comprises at least one of:

an account load;

a minimum account load;

an industry;

a location;

a social proximity score; and

a representative level.

9 . The method of claim 1 , wherein the first set of parameters associated with the first set of accounts comprises at least one of:

an industry;

a location;

a potential spending;

an account level;

a marketing segment; and

a pricing segment.

10 . The method of claim 1 , wherein the first set of rules further comprises an assignment rule and a representative load rule.

11 . An apparatus, comprising:

one or more processors; and

memory storing instructions that, when executed by the one or more processors, cause the apparatus to:

obtain a first set of rules for assigning a first set of sales professionals to a first set of accounts, wherein the first set of rules comprises a matching rule, a balancing rule, an assignment rule, and a representative load rule;

apply an optimization technique to the first set of rules and a first set of parameters associated with the first set of sales professionals and the first set of accounts to produce a first set of assignments of the first set of sales professionals to the first set of accounts; and

output the first set of assignments for using in managing sales activity of the first set of sales professionals.

12 . The apparatus of claim 11 , wherein applying the optimization technique to the first set of rules and the first set of parameters to produce the first set of assignments of the first set of sales professionals to the first set of accounts comprises:

ranking the first set of accounts or the first set of sales professionals by one or more metrics associated with the first set of rules; and

using the ranking and the first set of rules to assign the first set of sales professionals and the first set of accounts.

13 . The apparatus of claim 11 , wherein the balancing rule comprises:

a balancing goal;

a balancing parameter; and

a variance.

14 . The apparatus of claim 13 , wherein the matching rule comprises an account parameter associated with the first set of accounts and a representative parameter associated with the first set of sales professionals that matches the account parameter.

15 . The apparatus of claim 11 , wherein the memory further stores instructions that, when executed by the one or more processors, cause the apparatus to:

obtain a second set of rules for assigning a second set of sales professionals to a second set of accounts;

apply the optimization technique to the second set of rules and a second set of parameters associated with the second set of sales professionals and the second set of accounts to produce a second set of assignments of the second set of sales professionals to the second set of accounts; and

output the second set of assignments.

16 . The apparatus of claim 15 , wherein the first and second sets of rules are associated with at least one of:

different account types;

different account verticals;

different sales professional types;

different products; and

different locations.

17 . The apparatus of claim 11 , wherein the first set of parameters associated with the first set of sales professionals comprises at least one of:

an account load;

a minimum account load;

an industry;

a location;

a social proximity score; and

a representative level.

18 . The apparatus of claim 11 , wherein the first set of parameters associated with the first set of accounts comprises at least one of:

an industry;

a location;

a potential spending;

an account level;

a marketing segment; and

a pricing segment.

19 . A system, comprising:

an analysis module comprising a non-transitory computer-readable medium comprising instructions that, when executed, cause the system to:

obtain a first set of rules for assigning a first set of sales professionals to a first set of accounts, wherein the first set of rules comprises a representative load rule, a matching rule, and a balancing rule; and

apply an optimization technique to the first set of rules and a first set of parameters associated with the first set of sales professionals and the first set of accounts to produce a first set of assignments of the first set of sales professionals to the first set of accounts; and

a management module comprising a non-transitory computer-readable medium comprising instructions that, when executed, cause the system to output the first set of assignments for using in managing sales activity of the first set of sales professionals.

20 . The system of claim 19 , wherein applying the optimization technique to the first set of rules and the first set of parameters to produce the first set of assignments of the first set of sales professionals to the first set of accounts comprises:

ranking the first set of accounts or the first set of sales professionals by one or more metrics associated with the first set of rules; and

using the ranking and the first set of rules to assign the first set of sales professionals and the first set of accounts.