Measuring content consumption
View Patent ↗Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.
1. A content consumption measurement system, comprising:
a communication interface; and
a processor coupled to the communication interface and configured to:
receive via the communication interface content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page;
use the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed;
generate and display for each of one or more content pages comprising said at least a subset of content pages, a content consumption map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset; and
generate and display for each content page a demographically-specific content consumption map, each map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset with respect to a demographic group with which the demographically-specific content consumption map is associated.
2. The system of claim 1 , wherein the content attribute data comprises content page structure data.
3. The system of claim 1 , wherein the content attribute data comprises content asset type data.
4. The system of claim 1 , wherein the content attribute data is associated with an amount of time required to consume a content asset.
5. The system of claim 4 , wherein the content attribute data is determined programmatically by analyzing content data comprising the content asset.
6. The system of claim 4 , wherein the content attribute data is determined based at least in part on a content asset type of the content asset.
7. The system of claim 1 , wherein the content attribute data indicates for each of a plurality of content assets comprising a content page a corresponding proportion of content value of the content page that has been determined to be embodied in that content asset.
8. The system of claim 7 , further comprising determining programmatically, for each content asset comprising a content page, said corresponding proportion of content value of the content page that has been determined to be embodied in that content asset.
9. The system of claim 1 , wherein said clients are configured by instrumentation code included in said content pages to gather and report said consumption signal data.
10. The system of claim 1 , wherein said content attribute data reflects for each of a plurality of content assets comprising a page a corresponding content value attribute and wherein said content value attributes are weighted to reflect programmatically determined content attributes of each respective content asset.
11. The system of claim 10 , wherein said normalized content value attributes reflect a discounted value for content determined to be potentially of interest to users for reasons not fully aligned with a primary objective associated with said content page.
12. The system of claim 1 , wherein the processor is further configured to aggregate content consumption data across content pages to determine a composite content consumption metric value.
13. The system of claim 1 , wherein the processor is further configured to aggregate content consumption data across one or more of devices, media, and channels to determine a composite content consumption metric value.
14. The system of claim 1 , wherein the processor is further configured to determine and report a content performance metric based at least in part on said computed content consumption metrics and indicia of effectiveness of such consumption.
15. A method to measure content consumption, comprising:
receiving at a content consumption measurement system, via a communication interface, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset s comprising the content page;
using the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed;
generating and displaying for each of one or more content pages comprising said at least a subset of content pages, a content consumption map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset; and
generating and displaying for each content page a demographically-specific content consumption map, each map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset with respect to a demographic group with which the demographically-specific content consumption map is associated.
16. The method of claim 15 , wherein the content attribute data is associated with an amount of time required to consume a content asset.
17. The method of claim 16 , wherein the content attribute data is determined programmatically by analyzing content data comprising the content asset.
18. A computer program product to measure content consumption, the computer program product being embodied in a non-transitory computer readable storage medium and comprising is computer instructions for:
receiving content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page;
using the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed;
generating and displaying for each of one or more content pages comprising said at least a subset of content pages, a content consumption map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset; and
generating and displaying for each content page a demographically-specific content consumption map, each map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset with respect to a demographic group with which the demographically-specific content consumption map is associated.