Internet connected household identification for online measurement and dynamic content delivery

1. A system for identifying an internet connected household (ICH), comprising:

a computer comprising a memory, a processor and an Internet connection;

the processor executing on the computer;

the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:

receiving an Internet Protocol (IP) address via the Internet connection;

determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;

determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age; and

based on the device activity status and the IP assignment age status, determining whether the IP address is associated with an ICH, wherein the determining whether the IP address is associated with the ICH comprises:

determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service; and

determining whether the IP address is associated with the ICH further based on the residential internet service status.

2. The system of claim 1 , wherein:

the IP address is attached to a Hypertext Transfer Protocol (HTTP) request received by the computer; and

the computer comprises a web server.

3. The system of claim 1 , wherein the Internet entity instructions determine the residential internet service status by:

determining, based on information obtained from a regional internet registry (RIR), the ISP that has been assigned an IP range block that includes the IP address; and

classifying the ISP as providing residential internet service based on publicly available information regarding the ISP.

4. The system of claim 1 , wherein the Internet entity instructions determine the residential internet service status by:

receiving an additional IP address at the Internet entity;

determining whether the additional IP address belongs to a second ISP that does not provide residential internet service; and

filtering out the additional IP address from further processing.

5. The system of claim 1 , wherein the Internet entity instructions determine the device activity status by:

monitoring activity from the IP address over a defined period of time;

determining the defined activity threshold for a level of activity for internet connected households; and

determining that the level of activity from the IP address does not exceed the defined activity threshold.

6. The system of claim 1 , wherein the Internet entity instructions determine the device activity status by:

receiving an additional IP address; and

determining that device activity from the additional IP address is below the defined activity threshold;

determining that the additional IP address is associated with a non-household based on the device activity; and

filtering out the non-household and the additional IP address from further processing.

7. The system of claim 1 , wherein the Internet entity instructions determine the IP assignment age status by:

observing a number of IP addresses from an internet service provider (ISP) over a defined period of time;

calculating the IP assignment age for the IP address by monitoring the number of IP addresses to identify if and when one or more of the number of IP addresses have been reassigned such that the one or more of the number of IP addresses are connected; and

determining that the IP assignment age is greater than the defined threshold age.

8. The system of claim 7 , wherein two IP addresses belonging to the ISP are connected when a user has generated activity from both of the two IP addresses.

9. The system of claim 1 , wherein the defined threshold age is a configurable number of days.

10. A system for identifying an internet connected household (ICH), comprising:

a computer comprising a memory, a processor and an Internet connection;

the processor executing on the computer;

the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:

receiving an Internet Protocol (IP) address via the Internet connection;

determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;

determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;

based on the device activity status and the IP assignment age status, determining whether the IP address is associated with an ICH; and

based on the determining the device activity status and the determining the IP assignment age status, measuring the ICH's exposure to content from a specific content owner.

11. The system of claim 10 , wherein the Internet entity instructions determine the device activity status by:

monitoring activity from the IP address over a defined period of time;

determining the defined activity threshold for a level of activity for internet connected households; and

determining that the level of activity from the IP address does not exceed the defined activity threshold.

12. The system of claim 10 , wherein the Internet entity instructions determine the device activity status by:

receiving an additional IP address; and

determining that device activity from the additional IP address is below the defined activity threshold;

determining that the additional IP address is associated with a non-household based on the device activity; and

filtering out the non-household and the additional IP address from further processing.

13. The system of claim 10 , wherein the Internet entity instructions determine the IP assignment age status by:

observing a number of IP addresses from an internet service provider (ISP) over a defined period of time;

calculating the IP assignment age for the IP address by monitoring the number of IP addresses to identify if and when one or more of the number of IP addresses have been reassigned such that the one or more of the number of IP addresses are connected; and

determining that the IP assignment age is greater than the defined threshold age.

14. The system of claim 13 , wherein two IP addresses belonging to the ISP are connected when a user has generated activity from both of the two IP addresses.

15. The system of claim 10 , wherein the defined threshold age is a configurable number of days.

16. A system for identifying an internet connected household (ICH), comprising:

a computer comprising a memory, a processor and an Internet connection;

the processor executing on the computer;

the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:

receiving an Internet Protocol (IP) address via the Internet connection;

determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;

determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;

based on the device activity status and the IP assignment age status, determining whether the IP address is associated with an ICH;

creating a data store based on the device activity from the ICH, wherein the data store comprises interests, activity, and actions from a device; and

based on the data store, dynamically selecting content to be delivered to the device.

17. The system of claim 16 , wherein the Internet entity instructions determine the device activity status by:

monitoring activity from the IP address over a defined period of time;

determining the defined activity threshold for a level of activity for internet connected households; and

determining that the level of activity from the IP address does not exceed the defined activity threshold.

18. The system of claim 16 , wherein the Internet entity instructions determine the device activity status by:d

receiving an additional IP address; and

determining that device activity from the additional IP address is below the defined activity threshold;

determining that the additional IP address is associated with a non-household based on the device activity; and

filtering out the non-household and the additional IP address from further processing.

19. The system of claim 16 , wherein the Internet entity instructions determine the IP assignment age status by:

observing a number of IP addresses from an internet service provider (ISP) over a defined period of time;

calculating the IP assignment age for the IP address by monitoring the number of IP addresses to identify if and when one or more of the number of IP addresses have been reassigned such that the one or more of the number of IP addresses are connected; and

determining that the IP assignment age is greater than the defined threshold age.

20. The system of claim 19 , wherein two IP addresses belonging to the ISP are connected when a user has generated activity from both of the two IP addresses.