System and method for creation of unique identification for use in gathering survey data from a mobile device at a live event

1. A method for interacting with audience members in an event, which event is defined as being at a physical venue location and occurring at a particular predetermined time, wherein the event has a finite number of potential attendees and an associated finite number of unique potential attendee identifiers (UPAIs) allocated to any particular event, which UPAIs can be replicated for other events at other times in the same physical venue location or at events in other venue locations, each of the potential attendees having available thereto one of the unique potential attendee identifiers for the associated event, comprising the steps of:

creating, for a given attendee, when the attendee is in physical proximity to the venue location associated with the event and proximate in time to the occurrence of the particular predetermined time of the event and is prompted to enter a unique potential attendee identifier into a mobile wireless device (MWD), a unique ID (UID) on the MWD by the steps of:

inputting to the MWD one of the unique potential attendee identifiers; and

combining the obtained unique potential attendee identifier with a UID time stamp at the time of input of the UPAI in the MWD to provide the UID so as to distinguish two UIDs having duplicate unique potential attendee identifier portions;

receiving with a server on a first wireless channel communications from the MWD having associated therewith the UID;

registering the UID at the physical venue location of the event to define a registered attendee;

generating at the server a visual query;

displaying on a physical display at the event the visual query;

displaying on the MWD response indicators;

inputting, by a user of the MWD, a response via selection of one of the MWD response indicators on the MWD;

receiving at the server from the registered attendee the selected response to the visual query over the first wireless channel; and

storing in a database on the server the received response in association with the displayed query and with the registered attendee.

2. The method of claim 1 , wherein the event is a closed venue.

3. The method of claim 1 , wherein the unique potential attendee identifier is a fixed location associated with the venue, each unique potential attendee identifier being associated with a different fixed location within the venue.

4. The method of claim 3 , wherein the fixed location is a defined seat in a closed venue having a seat identifier as the location.

5. The method of claim 1 , wherein creating the unique ID comprises:

recognizing the MWD at a predetermined and fixed location within physical location of the event, and

launching an application on the MWD followed by the step of prompting a user to input the unique potential attendee identifier into the MWD.

6. The method of claim 5 , wherein recognizing the MWD comprises a scan of the MWD in the vicinity of the predetermined and fixed location.

7. The method of claim 1 , wherein registering the UID comprises responding to a request for registration by transmitting the UID to a server over the first wireless channel.

8. The method of claim 1 , wherein the response indicators comprise alphabetic symbols.

9. The method of claim 1 , wherein the response indicators comprise numeric symbols.

10. The method of claim 1 , wherein the response indicators comprise symbols of differing colors.

11. The method of claim 1 , wherein receiving at the server the selected response includes receiving a timestamp associated with the response.

12. The method of claim 1 , wherein receiving at the server the selected response includes receiving the response within a defined time window.

13. The method of claim 1 , further comprising the steps of:

associating the received response with the UID;

creating a query ID (QID) associated with the displayed query;

creating a response time stamp indicating the time at which the response was received by the server; and

creating a data record for the UID, the data record including:

the UID;

the QID; and

the received response.

14. The method of claim 13 , further comprising associating the received response with statistical information related to an attendee classification.

15. The method of claim 13 , further comprising assigning the UID to a statistical category based on the received response and the displayed query.

16. The method of claim 13 , further comprising grouping the UID with additional UIDs from which the server received additional selected responses, the additional responses stored in the database in association with the displayed query, resulting from additional attendees associated with the additional UIDs each selecting the same response indicator on one of additional MWDs.

17. The method of claim 13 , wherein the UID data record also includes statistical information that is related to an attendee classification and that is based on the received response.