IP Library Granted Patent US 11,488,043
Granted Patent B2
US 11,488,043 · App. 15/147,805 · Granted Nov 1, 2022

Systems and methods for providing data analysis based on applying regression

Inventors: Akos Lada (San Francisco, CA); Alexander Peysakhovich (San Francisco, CA)
Assignee: Meta Platforms, Inc.
G06N7/005G06N20/00
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Quick Facts
Patent No.
US 11,488,043
App. No.
15/147,805
Granted
Nov 1, 2022
Kind
B2
Abstract

Systems, methods, and non-transitory computer-readable media can acquire a set of individual time series associated with a set of users. Each of the individual time series can be associated with a respective user out of the set of the users. A plurality of variables represented via the set of individual time series can be selected. The plurality of variables can include at least a first variable and a second variable. One or more regression techniques can be applied to at least the first variable and the second variable. A set of sensitivity metrics for the set of users can be determined based on the one or more regression techniques. A respective sensitivity metric out of the set of sensitivity metrics can be determined for each of the users.

Claims (38)

1. A computer-implemented method comprising:

acquiring, by a computing system, a set of individual time series associated with a set of users, each of the individual time series being associated with a respective user of the set of the users;

selecting, by the computing system, a plurality of variables represented via the set of individual time series, the plurality of variables including at least a first variable and a second variable;

applying, by the computing system, one or more regression techniques to at least the first variable and the second variable;

determining, by the computing system, based on the one or more regression techniques, a set of sensitivity metrics for the set of users, a respective sensitivity metric out of the set of sensitivity metrics being determined for each of the users;

training, by the computing system, a sensitivity model based on machine learning to indicate correlations between a set of features associated with a social networking utilization feature and the set of sensitivity metrics, the training based on training data including a set of feature values for the set of features and the set of sensitivity metrics;

identifying, by the computing system, based on the sensitivity model, one or more target users; and

applying, by the computing system, one or more social networking policies to the target users, wherein the one or more social networking policies increase engagement by the target users on a social networking system based on actions taken on the social networking system, wherein engagement by the target users is performed through applications running on computing devices associated with the target users in communication with one or more servers associated with the social networking system.

2. The computer-implemented method of claim 1 , wherein a target user out of the one or more target users is identified based on a respective set of particular feature values associated with each target user.

3. The computer-implemented method of claim 1 , wherein the set of features is further associated with at least one of a page inventory feature, a page like feature, a page access amount feature, a location feature, or a device feature.

4. The computer-implemented method of claim 1 , wherein the one or more social networking policies are associated with at least one of receiving page suggestions, ranking feed content, interacting with posts, generating posts, interacting with advertisements, or developing social connections.

5. The computer-implemented method of claim 1 , wherein each of the individual time series associated with the respective user out of the set of the users includes social networking behavioral data that is personalized for the respective user over a specified moving time frame.

6. The computer-implemented method of claim 1 , wherein each sensitivity metric out of the set of sensitivity metrics corresponds to a respective regression coefficient, for each user out of the set of users, that represents one or more correlations between at least the first variable and the second variable.

7. The computer-implemented method of claim 1 , wherein the one or more regression techniques include one or more linear regression processes.

8. A system comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform:

acquiring a set of individual time series associated with a set of users, each of the individual time series being associated with a respective user of the set of the users;

selecting a plurality of variables represented via the set of individual time series, the plurality of variables including at least a first variable and a second variable;

applying one or more regression techniques to at least the first variable and the second variable;

determining based on the one or more regression techniques, a set of sensitivity metrics for the set of users, a respective sensitivity metric out of the set of sensitivity metrics being determined for each of the users;

training a sensitivity model based on machine learning to indicate correlations between a set of features associated with a social networking utilization feature and the set of sensitivity metrics, the training based on training data including a set of feature values for the set of features and the set of sensitivity metrics;

identifying, based on the sensitivity model, one or more target users; and

applying one or more social networking policies to the target users, wherein the one or more social networking policies increase engagement by the target users on a social networking system based on actions taken on the social networking system, wherein engagement by the target users is performed through applications running on computing devices associated with the target users in communication with one or more servers associated with the social networking system.

9. The system of claim 8 , wherein each of the individual time series associated with the respective user out of the set of the users includes social networking behavioral data that is personalized for the respective user over a specified moving time frame.

10. The system of claim 8 , wherein each sensitivity metric out of the set of sensitivity metrics corresponds to a respective regression coefficient, for each user out of the set of users, that represents one or more correlations between at least the first variable and the second variable.

11. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

acquiring a set of individual time series associated with a set of users, each of the individual time series being associated with a respective user of the set of the users;

selecting a plurality of variables represented via the set of individual time series, the plurality of variables including at least a first variable and a second variable;

applying one or more regression techniques to at least the first variable and the second variable;

determining based on the one or more regression techniques, a set of sensitivity metrics for the set of users, a respective sensitivity metric out of the set of sensitivity metrics being determined for each of the users;

training a sensitivity model based on machine learning to indicate correlations between a set of features associated with a social networking utilization feature and the set of sensitivity metrics, the training based on training data including a set of feature values for the set of features and the set of sensitivity metrics;

identifying, based on the sensitivity model, one or more target users; and

applying one or more social networking policies to the target users, wherein the one or more social networking policies increase engagement by the target users on the social networking system based on actions taken on the social networking system, wherein engagement by the target users is performed through applications running on computing devices associated with the target users in communication with one or more servers associated with the social networking system.

12. The non-transitory computer-readable storage medium of claim 11 , wherein each of the individual time series associated with the respective user out of the set of the users includes social networking behavioral data that is personalized for the respective user over a specified moving time frame.

13. The non-transitory computer-readable storage medium of claim 11 , wherein each sensitivity metric out of the set of sensitivity metrics corresponds to a respective regression coefficient, for each user out of the set of users, that represents one or more correlations between at least the first variable and the second variable.

14. The computer-implemented method of claim 2 , wherein the respective set of particular feature values for the target user is associated with at least a threshold likelihood that the target user will have at least a specified minimum sensitivity metric.

15. The computer-implemented method of claim 1 , wherein the one or more social networking policies include a policy associated with receipt of page suggestions for a target user.

Assignments (2)
CHANGE OF NAME Recorded Nov 24, 2021
From: FACEBOOK, INC.
To: META PLATFORMS, INC.
Reel/Frame 058250/0283 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 20, 2016
From: LADA, AKOS; PEYSAKHOVICH, ALEXANDER
To: FACEBOOK, INC.
Reel/Frame 038960/0309 →
Continuity (1)
Related Publication 20170323215A1 · Nov 9, 2017