On-site measurement of over the top media
Methods and apparatus for over the top (OTT) media measurement are disclosed herein. Example methods include comparing, with an on-site meter in communication with an OTT service provider server, household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data, accessing media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household, and crediting, with the on-site meter, usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.
1. A method for over the top (OTT) media measurement, the method comprising:
accessing, by executing an instruction with a processor of an on-site meter, media impressions collected by an OTT service provider server and corresponding to media accessed with a first OTT device associated with a first household;
comparing, by executing an instruction with the processor of the on-site meter in communication with the OTT service provider server, household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in the first household according to the anonymized panelist data but not included in the first household according to the household data, the comparing of the household data with the anonymized panelist data including determining that the first household matches a second household based on at least one of (A) a first similarity between demographic data associated with a user registered to an OTT service provider associated with the OTT service provider server and demographic data associated with the second household or (B) a second similarity between the media impressions corresponding to the media accessed with the first OTT device and viewing characteristic data corresponding to a second OTT device, the anonymized panelist data corresponding to the second OTT device in the second household; and
crediting, by executing an instruction with the processor of the on-site meter, usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.
2. The method of claim 1 , wherein the household data corresponds to a user of the first OTT device associated with the first household, the user being registered to the OTT service provider associated with the OTT service provider server, the household data including at least one of the demographic data associated with the user, an identifier associated with the first OTT device, an identifier associated with the user, or an identifier associated with the first household.
3. The method of claim 2 , wherein the second household includes at least one panelist associated with the audience measurement entity, the anonymized panelist data including at least one of the demographic data associated with the second household or the viewing characteristic data corresponding to the second OTT device.
4. The method of claim 3 , further including determining a viewer assignment model based on the viewing characteristic data, the viewer assignment model indicating a likelihood that the first person was exposed to a first one of the media impressions based on media impression data, the media impression data including at least one of an application name, a program name, a channel identifier, an episode title, or a genre.
5. The method of claim 4 , wherein the crediting of the usage of the first OTT device is based on the viewer assignment model.
6. The method of claim 1 , wherein the crediting of the usage is further based on the determination of the first household matching the second household.
7. The method of claim 1 , wherein respective ones of the media impressions include at least one of a media identifier, a timestamp, a location, a duration of viewing, an application identifier, a program identifier, or a channel identifier.
8. A method for over the top (OTT) media measurement, the method comprising:
comparing, by executing an instruction with a processor of an on-site meter in communication with an OTT service provider server, household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data;
accessing, by executing an instruction with the processor of the on-site meter, media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household;
crediting, by executing an instruction with the processor of the on-site meter, usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person, the crediting of the usage of the first OTT device being based on crediting rules, the crediting rules including crediting the first OTT device for a first one of the media impressions based on at least one of a first frame of the first one of the media impressions being output by the OTT device, the first frame of the first one of the media impressions being fully rendered by the OTT device, the first one of the media impressions being replayed after a previous completion, a threshold amount of time being passed during a resume or after a pause of the first one of the media impressions, a total viewing time, a total seconds recorded, a total buffering time, or a total advertising time.
9. An apparatus for over the top (OTT) media measurement, the apparatus comprising:
a receiver to access media impressions collected by an OTT service provider server and corresponding to media accessed with a first OTT device associated with a first household;
a modeler to compare household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in the first household according to the anonymized panelist data but not included in the first household according to the household data, the modeler to compare the household data with the anonymized panelist data by determining that the first household matches a second household based on at least one of (A) a first similarity between demographic data associated with a user registered to a OTT service provider associated with the OTT service provider server and demographic data associated with the second household or (B) a second similarity between the media impressions corresponding to the media accessed with the first OTT device and viewing characteristic data corresponding to a second OTT device, the anonymized panelist data corresponding to the second OTT device in the second household; and
a creditor to credit usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.
10. The apparatus of claim 9 , wherein the household data corresponds to a user of the first OTT device associated with the first household, the user being registered to the OTT service provider associated with the OTT service provider server, the household data including at least one of the demographic data associated with the user, an identifier associated with the first OTT device, an identifier associated with the user, or an identifier associated with the first household.
11. The apparatus of claim 10 , wherein the second household includes at least one panelist associated with the audience measurement entity, the anonymized panelist data including at least one of demographic data associated with the second household or the viewing characteristic data corresponding to the second OTT device.
12. The apparatus of claim 11 , wherein the modeler is to determine a viewer assignment model based on the viewing characteristic data, the viewer assignment model indicating a likelihood that the first person was exposed to a first one of the media impressions based on media impression data, the media impression data including at least one of an application name, a program name, a channel identifier, an episode title, or a genre.
13. The apparatus of claim 12 , the creditor is to credit the usage of the first OTT device based on the viewer assignment model.
14. The apparatus of claim 9 , wherein the creditor is further to credit the usage of the first OTT device based on the determination of the first household matching the second household.
15. The apparatus of claim 9 , wherein respective ones of the media impressions include at least one of a media identifier, a timestamp, a location, a duration of viewing, an application identifier, a program identifier, or a channel identifier.
16. An apparatus for over the top (OTT) media measurement, the apparatus comprising:
a modeler to compare household data maintained by an OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data;
a receiver to access media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household;
a creditor to credit usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person, the creditor to credit the usage of the first OTT device based on crediting rules, the crediting rules including crediting the first OTT device for a first one of the media impressions based on at least one of a first frame of the first one of the media impressions being output by the OTT device, the first frame of the first one of the media impressions being fully rendered by the OTT device, the first one of the media impressions being replayed after a previous completion, a threshold amount of time being passed during a resume or after a pause of the first one of the media impressions, a total viewing time, a total seconds recorded, a total buffering time, or a total advertising time.
17. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor of an on-site meter to at least:
access media impressions collected by an OTT service provider server and corresponding to media accessed with a first OTT device associated with a first household;
compare household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in the first household according to the anonymized panelist data but not included in the first household according to the household data, the instructions to cause the processor to compare the household data with the anonymized panelist data by determining that the first household matches a second household based on at least one of (A) a first similarity between demographic data associated with a user registered to an OTT service provider associated with the OTT service provider server and demographic data associated with the second household or (B) a second similarity between the media impressions corresponding to the media accessed with the first OTT device and viewing characteristic data corresponding to a second OTT device, the anonymized panelist data corresponding to the second OTT device in the second household; and
credit usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.
18. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor of an on-site meter to at least:
compare household data maintained by an OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data;
access media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household; and
credit usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person, the instructions to cause the processor to credit the usage of the first OTT device based on crediting rules, the crediting rules including crediting the first OTT device for a first one of the media impressions based on at least one of a first frame of the first one of the media impressions being output by the OTT device, the first frame of the first one of the media impressions being fully rendered by the OTT device, the first one of the media impressions being replayed after a previous completion, a threshold amount of time being passed during a resume or after a pause of the first one of the media impressions, a total viewing time, a total seconds recorded, a total buffering time, or a total advertising time.