Systems and methods for activity measurement around pop displays with wireless beacons
Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. One or more sensors may be coupled to the POP display to assess external activity around the POP display. The external activity may be recorded, stored in a memory associated with the POP display, and transmitted to a remote server at a selected time.
1. A point of purchase (POP) display system, comprising:
a plurality of POP displays located at a selected retail location;
a plurality of activity sensors, wherein:
a respective activity sensor is coupled to a respective POP display,
the respective activity sensor measures and records a respective activity data in a respective vicinity of the respective POP display,
the respective activity data includes a respective activity measurement and a respective timestamp that the respective activity measurement occurred,
the respective activity sensor includes a respective accelerometer mounted to the respective POP display, and
the respective activity measurement includes a respective accelerometer data of the respective accelerometer, including a respective movement measurement of the respective POP display and the respective timestamp being when the respective movement measurement of the respective POP display occurred;
a plurality of wireless beacons, wherein:
a respective wireless beacon is coupled to the respective activity sensor, including the respective accelerometer, and the respective POP display,
a respective wireless beacon is associated with a respective unique identifier,
the respective wireless beacon transmits a respective plurality of activity data packets of the respective activity sensor, and
the respective plurality of activity data packets include the respective activity measurement, the respective timestamp, and the respective unique identifier; and
a wireless collection device including a processor, a memory coupled to the processor that stores instructions, and a wireless transceiver coupled to the processor, wherein execution of the instructions by the processor configures the wireless data collection device to implement functions to:
receive, via the wireless transceiver, the respective plurality of activity data packets from each of the plurality of wireless beacons,
analyze a respective activity in the respective vicinity of the respective POP display based on the respective plurality of activity data packets received from the respective wireless beacon based on the respective activity measurement, the respective timestamp, and the respective unique identifier, and
in response to receiving the respective accelerometer data, the wireless data collection device analyzes the respective activity in the respective vicinity of the respective POP display by determining that a product is added or removed from the respective POP display based on the respective accelerometer data and the respective unique identifier.
2. The POP display system of claim 1 , wherein:
a first activity sensor of the plurality of activity sensors includes a passive infrared sensor; and
the respective activity measurement of the first activity sensor includes radiant heat emitted from a respective shopper.
3. The POP display system of claim 2 , wherein:
the respective activity analyzed by the wireless data collection device includes:
(a) a respective dwell time for the respective shopper to stand in the respective vicinity of the respective POP display coupled to the first activity sensor; and
(b) the respective activity analyzed by the wireless data collection device includes an average dwell time per shopper to stand in the respective vicinity of the respective POP display coupled to the first activity sensor.
4. The POP display system of claim 2 , wherein:
the respective activity analyzed by the wireless data collection device includes a number of shoppers to walk past the respective POP display coupled to the first activity sensor.
5. The POP display system of claim 1 , wherein:
the respective activity analyzed by the wireless collection device includes a respective POP deployment determination of whether the respective POP display is properly deployed at a final display location or placed in a storage area at the selected retail location based on the respective activity measurement, the respective timestamp, and the respective unique identifier; and
the wireless collection device transmits, via the wireless transceiver, to a remote server the respective POP deployment determination.
6. The POP display system of claim 1 , wherein:
a first activity sensor of the plurality of activity sensors includes an active infrared sensor that emits infrared light; and
the respective activity measurement of the first activity sensor includes the infrared light reflected back from a respective shopper.
7. The POP display system of claim 6 , wherein:
the respective activity analyzed by the wireless data collection device includes a respective dwell time for the respective shopper to stand in the respective vicinity of the respective POP display coupled to the first activity sensor.
8. The POP display system of claim 6 , wherein:
the respective activity analyzed by the wireless data collection device includes an average dwell time per shopper to stand in the respective vicinity of the respective POP display coupled to the first activity sensor.
9. The POP display system of claim 6 , wherein:
the respective activity analyzed by the wireless data collection device includes a number of shoppers to walk past the respective POP display coupled to the first activity sensor.
10. The POP display system of claim 1 , wherein:
a first activity sensor of the plurality of activity sensors includes an image based detection sensor; and
the respective activity measurement of the first activity sensor includes a detected image of a shopper.
11. The POP display system of claim 10 , wherein:
the respective activity analyzed by the wireless data collection device includes:
(a) a respective dwell time for the respective shopper to stand in the respective vicinity of the respective POP display coupled to the first activity sensor; and
(b) the respective activity analyzed by the wireless data collection device includes an average dwell time per shopper to stand in the respective vicinity of the respective POP display coupled to the first activity sensor.
12. The POP display system of claim 10 , wherein:
the respective activity analyzed by the wireless data collection device includes a number of shoppers to walk past the respective POP display coupled to the first activity sensor.
13. The POP display system of claim 10 , wherein the image based detection sensor includes a camera.
14. The POP display system of claim 1 , wherein:
the respective activity sensor and the respective wireless beacon coupled to the respective POP display are located on at least one circuit board;
the at least one circuit board is installed on the respective POP display; and
each of the plurality of wireless beacons transmits the respective plurality of activity data packets by broadcast.
15. The POP display system of claim 1 , wherein the respective unique identifier is of the respective POP display, the respective activity sensor, or the respective wireless beacon.
16. The POP display system of claim 1 , wherein the wireless data collection device is located at the selected retail location.
17. The POP display system of claim 16 , wherein the wireless data collection device includes a network gateway.
18. The POP display system of claim 1 , wherein:
the respective POP display is mounted on a respective freezer case door; and
in response to receiving the respective plurality of activity data packets, the wireless data collection device analyzes the respective activity by determining that the respective freezer case door is opened or closed, a time duration that the respective door is opened or closed, and a respective number of times the respective freezer case door is opened or closed.